Marketing Day: July 24, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent

  Facebook announced Q2 2013 revenues this afternoon. It beat analysts’ consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). […]

• Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

  Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study […]

• Edmunds.com Sues Texas Marketing Firm For Allegedly Posting Fake Car Dealer Reviews

  Edmunds.com, the popular car-shopping website, is the latest company to take legal action against fake reviews. The company has issued a news release explaining its lawsuit against Humankind Design, a marketing company based in Friendswood, Texas, for “fraud and breach of the Edmunds.com membership agreement.” Edmunds, which says it manually screens every auto dealer review […]

• Chromecast: The Rebirth Of Google TV

  Google TV is dead (and so is the Q); long live Chromecast. Google TV was launched a few years ago to much hype and fanfare. But it was a big, expensive hardware proposition for most consumers, and it failed. It turned out consumers didn’t see the need to replace their TVs, and Google didn’t clearly […]

• Take Marketing Land’s Audience Survey & Enter To Win A Ticket To SMX East

  We’ve got a special request of our Marketing Land visitors and Marketing Day newsletter readers. Take our 2-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s – SMX East in New York City, October 1-3. With […]

• New Google Nexus 7 Goes Live Early On Best Buy Site

  We’re waiting here in San Francisco for the Google Chrome/Android/Nexus event to start (see Danny’s live blog). But Best Buy has already put up preorder pages for the new Nexus 7 ahead of this morning’s announcement. The 16GB version is priced at $229. Versions with more memory cost more, up to $269. It’s interesting that […]

• Google Announces New Nexus 7, Android 4.3 & ChromeCast

  There’s a new Nexus 7 in town. Smaller and lighter than before, and also packing Android 4.3. It’s joined by Google’s latest TV effort, the Chromecast. Below, all the news out of Google’s press event today. For our more formal coverage, see: Chromecast: The Rebirth Of Google TV New Google Nexus 7 Goes Live Early […]

• Google Glass App Brings AdSense Reporting To Your Eye

  Yesterday we reported that Glass developer Chad Smith created a Google Analytics Glass App, and today we are excited to report that the same developer created a Glass App for reporting on your Google AdSense income. Chad announced this on his Google+ page, sharing how to install the app on your Google Glass and sharing […]

• Google AdSense Text Ads Get Favicons

  Google introduced favicons, the small branding graphics used by website owners, to AdSense text ads today. In the announcement, Google says, “Our experiments show that adding these favicons to the ads makes advertisers more recognizable to your users, which benefits both you and the advertisers whose ads appear on your sites.” The favicons are added […]

• “Get Notifications” Prompt After Liking A Facebook Page Test Has Ended

  Yesterday, there was a bit of a hullabaloo around the fact that a user was shown a “Get Notifications” prompt after a page was liked. The text stated “Don’t miss updates from PageName” and had a button that allows users to get all notifications. While it appeared that the prompt may be a new feature […]

• Hide With Context: Facebook Will Soon Allow Users To Say Why A Post Was Hidden

  As Facebook’s News Feed has evolved, personalization and customization have been paramount. A new feature will be coming to Facebook that will allow users to state why they chose to hide a specific post, giving more context to the action, helping Facebook understand why the photo/post/link was hidden. According to ABC News, this feature will […]

• Invasion Of The Community Managers

  On many evenings, walking down the street in uptown Kingston, NY, you’ll feel the sidewalk vibrating to the beats of music emerging from the BSP Lounge, a popular venue for independent contemporary music. If you happen to stop in on an evening when the audience turnout is thinner than hoped, you’ll find BSP’s marketing chief, […]

• Navigating Around Icebergs: How Elemental Data Charts A Better Course For Display Advertising

  Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small, confined piece of floating ice that can easily be navigated around might very well turn out to be a massive barrier below the surface. Perils Of Segment-Based RTB Segment-based, real-time bidding […]

• Updating Your Email Campaign? Tips To Avoid Subscriber Whiplash!

  You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve […]

• Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel

  Video technology company Unruly’s newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even after a strong Q1 boosted by Super Bowl ads. Examining video ad shares for the entertainment, FMCG/CPG, technology, retail, auto and finance industries, Unruly found that the entertainment industry experienced the […]

• Twitter Apologizes To Three Users For Faking Tweets In Blog Post

  Hey @Neil_Gottlieb, @WilliamMazeo, @subhash_tewari – so sorry about the confusion earlier today. We’re fixing the problem now. — Twitter Advertising (@TwitterAds) July 23, 2013   That’s the apology that Twitter sent out yesterday to three users whose accounts were used without their knowledge in Twitter’s blog post about its TV ad targeting product. As SFGate.com […]

• Social Media Use Growing Among Fortune 500 List With 77% Tweeting & 70% On Facebook

  An annual report from University of Massachusetts Dartmouth evaluating the social media activity of Fortune Magazine’s Fortune 500 list found that 34 percent of this year’s Fortune 500 companies are now actively blogging, 77 percent maintain active Twitter accounts, 70 percent have Facebook pages and 69 percent have YouTube accounts. This year marks the largest […]

• Apple Earnings Beat Expectations On 31.2 Million iPhones Sold

  Apple today announced Q3 fiscal results. Revenues were $35.3 billion vs. $35 billion a year ago (up 1 percent). That was somewhat better than analysts expected. Profit was $6.9 billion vs. $8.8 billion a year ago. Non-US sales contributed 57 percent of revenue. Here are the device and related sales numbers: 31.2 million iPhones (vs. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Adobe First To Announce Support For Bing Product Ads
• Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]
• Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics
• Slick New Overhaul Brings Rank Tracking Back To Raven Tools
• Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”
• Google Continues Censoring Piracy-Related Search Suggestions By Blocking Grooveshark
• New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel

Online Marketing News From Around The Web:

Blogs & Blogging

• 13 Tools and Services I Use Every Day to Build a Profitable Blogging Business, ProBlogger
• Blog Post Ideas For Pretty Much Any Niche, www.internetmarketingninjas.com
• Blogging Metrics: How to Find and Apply Actionable Intelligence, Business 2 Community
• The Five Cs of a Successful Blog, FeedBlitz

Business Issues

• @WalmartLabs’ shopping spree continues with the acquisition of web site performance optimizer Torbit, Internet Retailer
• Facebook Q2: $1 Million Video Ads That Will Kill TV, Business Insider
• FTC finalizes Google patents settlement, thehill.com
• How Apple’s profits stack up against Google and Microsoft, The Verge

Conversion Optimization

• 10 Quick Copy Tweaks for High-Converting Websites, visualwebsiteoptimizer.com

Copywriting, Design & Usability

• 50 Web Design And Development Cheat Sheets You Must Have, stylishwebdesigner.com

Display & Contextual Advertising

• How To Use Custom & Lookalike Audiences with Facebook Ads, blog.adstage.io
• New Facebook Insights Paid Data, www.clixmarketing.com
• The One Hour Placement Report, www.ppchero.com

Domaining

• Royal Baby Is Named & Domains Registered In Seconds: GeorgeAlexanderLouis.com; PrinceGeorgeAlexanderLouis.com, The Domains

Email Marketing

• 3 Reasons You Shouldn’t Sweat Email Unsubscribes, Copyblogger
• Email sign up forms: a look at how 16 fashion retailers collect customer data, eConsultancy

General Internet Marketing

• The Future of Marketing: Return on Relationship, Silverpop
• Brands Try, Fail to Capitalize on Royal Baby Hype, Mashable
• Everything I Still Know About Marketing I Learned From Google, MediaPost

Internet Marketing Industry

• Engagement Rates For Stuart Weitzman’s International Facebook Campaigns Exceed Industry Average by More Than 5,000%, PR Newswire
• Headway introduces Latam trading desk and claims that not all media can be purchased through programmatic buying, latam.portada-online.com
• Reputation.com Buys MySocialCloud To Add Password Management Into Its Growing Data Vault, TechCrunch

Mobile/Local Marketing

• EA made more money on Apple’s App Store than through Origin, VentureBeat
• Is the Google Glass Explorer Edition Final Hardware?, SelfScreens
• The business case for Google Glass, www.bizjournals.com
• Two weeks with Glass: The media was wrong. Everyone loves Glass., Living Thru Glass

Other Items

• Google Pays $600K To Give Free Wi-Fi To 31 San Francisco Parks, TechCrunch

Social Media

• Improving EdgeRank on Facebook Pages: Chasing the Mythical 16%, Search Influence
• 3 Steps to Getting Started with Influencer Marketing, business.blog.klout.com
• Buffer Adds Custom Social Media Scheduling, Claims 850,000 Users, $1.5M Annual Revenue, TechCrunch
• Introducing Custom Scheduling: The easiest way to schedule your social media updates into the future, blog.bufferapp.com
• Other Industries Take Note: Travel & Hospitality Knows Social!, blogs.adobe.com
• Social Media Drives a Small Share of Online Consumers to Retail Sites, eMarketer

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.