Marketing Day: July 3, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Big Vine Update Includes Re-Vining, Protected Posts, Improved Camera & More Vine has started to rollout several of its promised upgrades as it finds itself in a battle with Instagram for […]
Matt McGee on July 3, 2013 at 5:03 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Big Vine Update Includes Re-Vining, Protected Posts, Improved Camera & More
Vine has started to rollout several of its promised upgrades as it finds itself in a battle with Instagram for social video supremacy. It’s also introduced a new word into the lexicon: revining, which is explained below. At least a couple of the new features could help increase visibility for both Vine users and their […] - “Tailored Ads” Will Make Twitter Advertising More Personal, Enable Retargeting
Twitter is launching “Tailored Ads,” a means for advertisers to deliver highly personalized ads to users on Twitter. The company is also providing options for those who don’t want to be retargeted this way. Twitter announced the news on its blog, while the name for the new product offering itself is covered on the associated […] - US State Department: After Audit, We’ve Cut Our Facebook Spend By 90%
Mixed in with questions of about Egypt, Edward Snowden and the rerouting of the president of Bolivia’s airplane, the US State Department fielded another issue during its daily press briefing today. What’s up with spending $315,000 per year to buy Facebook likes? Answer: the budget’s now been cut by about 90%. Buying Fans As we […] - Who Reads Reddit? 6% Of US Internet Users, Young Men Are Highest Group
A new survey finds that six percent of adult Internet users in the United States say they’ve used Reddit, with the group most active perhaps being no surprise to those familiar with Reddit — young men, ages 18 to 29. The report is from Pew Internet. In all age categories, Reddit was used by men […] - YouTube Becomes Latest Google Target By State Attorneys General
The National Association of Attorneys General (NAAG) has been accusing Google of facilitating consumer access to illegal sales of prescription drugs and counterfeit goods and from profiting from related ads shown in its search results. Now, Nebraska Attorney General Jon Bruning and Oklahoma Attorney General Scott Pruitt are setting their sights on Google’s YouTube, claiming Google profits from ads served […] - Intelligent IP: Revolutionary Ad Targeting For Locally-Minded Marketers
In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in that study, contextual targeting strategies — in a series of well-documented tests — eclipsed behavioral targeting in performance and brand safety. However, as digital advertisers are aware, not every contextual targeting strategy is scalable at the local […] - 12 Tips To Take Your A/B & Multivariate Testing To The Next Level
235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool for digital marketers today. But if you already understand its role and are conducting your own experiments, what’s next? Where do you go from here? The best way to take your testing efforts to the next […] - Convert Email Subscribers To Customers
Email is a great vehicle for reducing the time between key milestones for a subscriber. After all, subscribers are great, but customers are even better. Take advantage of email’s automation capabilities with these triggers at various subscriber milestones to create additional purchases. Subscribers That Have Never Purchased The first of these key milestones is reducing […] - So Long Su.pr, StumbleUpon’s Link Shortener Shuts Down For Good
Once one of the most promising link shortners, su.pr, is now shutting its doors to the world. The StumbleUpon-based service was released in 2009 and had some of the most in-depth social stats among shortners of that era. The shutdown was announced last year that su.pr was being sunsetted and shutdown in 2013. Today that […] - Your Tax Dollars At Work: State Department Spends $630,000 Buying Facebook Fans
Wait until the conservative talk shows get ahold of this one: The US State Department spent $630,000 buying Facebook fans via ad campaigns between 2011 and March 2013, then ended up with very low engagement rates when the campaigns ended. The discovery, first reported by the Washington Examiner, comes via an Inspector General’s office (IG) […] - Handcuffed No More: Facebook Page Admins Now Able To Upload Images For Link Posts
It’s a new chapter for Facebook Page Administrators. Gone are the days of furiously tweaking image sizes, open graph tags and image ratios. Today, Facebook Page Admins will have the ability to upload their own image for any link posts. Article images have been a troubling issue for many brands as an improper image would […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New AdWords Integration For Analytics Changes Campaign Name Reporting
- Google News OneBox Card Style
- SMX Social Media Marketing Registration Open – Best Rates Available Now
- Google Logo Celebrates the 130th Birthday Of Franz Kafka
- In-House Mobile SEO — Why Is It So Difficult?
- Mobile: A New Element For The Periodic Table Of SEO Success Factors
- StartPage, Ixquick Passed 4 Million Daily Searches On Monday
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate industry will implode if it doesn’t change “last click” model, says Skimlinks, Pando Daily
Analytics
- A Web Designer’s Guide to Google Analytics: Part One, Business 2 Community
- An Introduction To Analytics Tag Manager For Businesses, www.koozai.com
- How To Tweak, Edit or Cancel Scheduled Email Reports In Google Analytics, Cypress North
- The Problem With Big Data (It’s Not Me, It’s You), www.twistimage.com
Blogs & Blogging
- Importing Your Data From Google Reader Takeout, blog.digg.com
- The Compounding Returns of Content Marketing: The Data Behind Why Persistence Pays Off in Blogging, tomtunguz.com
- The Unbearable Shame of Being an Unblogger, blog.marketo.com
Business Issues
- Apple now No. 1 in customer satisfaction on Samsung’s home turf of South Korea, appleinsider.com
- Apple’s decision to hire fashion exec for “special projects” could boost its wearable computing efforts, GigaOM
- Google Reader Founder: I Never Would Have Founded Reader Inside Today’s Google, Forbes
- Lockdown, www.marco.org
- Twitter receives praise from EFF for the way it’s implementing ad retargeting and Do Not Track, The Next Web
- WordPress.org, Reddit, Mozilla & Others Will Participate In Anti-NSA Web Protests On July 4th, TechCrunch
- Yahoo Acquires Xobni for Upwards of $30M (Like ATD Said, Part 2), All Things D
- YouTube Confirms Vevo Deal, www.billboard.com
Conversion Optimization
- 5 Design Principles To Instantly Boost The Conversion Rate Of Your Website, visualwebsiteoptimizer.com
Copywriting, Design & Usability
- Apple and Costco lead June response time tests, Internet Retailer
- So Agile Together: How designers and programmers can join forces to create great experiences, uxmag.com
- User Experience: What Is It And Why Should I Care?, usabilitygeek.com
- UX Is Not A Verb, uxmag.com
- Why Getting Feedback is Vital for Freelance Web Designers, sixrevisions.com
Display & Contextual Advertising
- Google AdSense Allows Blocking Of Enhanced Text Ads & Expandable Ads, Search Engine Roundtable
- School’s Out for Summer. Get Back-to-School (shopping!), blogs.imediaconnection.com
Domaining
- .NYC: New York will be ‘first city in the country’ with its own top-level domain, The Verge
- 38 more end user domain sales including some recognizable brands, Domain Name Wire
Ecommerce
- eBay introduces a site search tool designed to bring more products into view, Internet Retailer
Email Marketing
- 20 automated emails your customers won’t delete, econsultancy.com
- Confirmed Opt-In a best practice for email marketers, www.experian.com
- Which Tactics Work Best for Email Marketers?, eMarketer
Mobile/Local Marketing
- Beyond the download: The 5 most important metrics for app engagement, VentureBeat
- Five Ways Google Glass Will Change Marketing, Forbes
Social Media
- 10 Steps to Your First 1000 Fans on Facebook, www.jeffbullas.com
- Best Buy is best at resolving shoppers’ complaints on social media, Internet Retailer
- Customer Support on Social Media Advertising Channels? Just Barely, www.clixmarketing.com
- Google shows the GIF more love, rolls out animated video previews on Google+, The Next Web
- Imagine the Possibilities! How Twitter Lead Gen Cards Can Increase ROI, aimClear
- Q&A with Facebook Director of Small Business Dan Levy (Part II), Inside Facebook
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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