Marketing Day: July 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter Apologizes, Admits One Department Helped NBC Get Journalist’s Account Suspended

  Twitter has confirmed that one of its departments helped NBC report the account of journalist Guy Adams to another of Twitter’s departments as violating Twitter’s privacy rules, getting the account temporarily suspended. Twitter’s apologized for that interaction. The Apology In a blog post today, Twitter’s general counsel Alex Macgillivray wrote: We want to apologize for […]

• Google Nabs Wildfire Social Marketing Platform For Reported $250 Million

  Google to marketers: we may be a bit, uh, behind in social, but come buy social programs through us anyway. That seems to be the gist of what the search giant is saying with its acquisition of Wildfire, a social media marketing platform that works primarily with Facebook, but also with Twitter, YouTube, Google+, Pinterest […]

• Why Adams & Not Others: Twitter’s Suspension Of Journalist’s Account In #NBCFail Flap Raises Questions

  Yesterday, journalist Guy Adams, who writes for The Independent, found his Twitter account had been suspended. The reason? Twitter claimed he tweeted the email of an NBC executive in charge of that network’s Olympics coverage in a way that violated Twitter’s rules on privacy. But why suspend Adams and not so many others, including celebrities, who […]

• Chick-Fil-A’s Brand Image Suffers In Wake Of Family Definition Controversy

  Consumer perception of Chick-Fil-A has dropped significantly in the wake of perceived anti-gay comments made earlier this month by the company’s president, a drop that highlights the risks of corporate entities dipping their feet — or mouths — into sensitive social/political issues. According to a BrandIndex study by the market research company YouGov, Chick-Fil-A’s index […]

• The Dog Days Of Summer

  This article is late. Very late. Like late enough to where my editor should probably fire me (now might be a good time to point out how amazing, smart, talented, and, did I mention amazing, she is). But it’s not my fault. It really isn’t. You see, every year as summer starts to roll in, […]

• Eyetracking Study Underscores Facebook’s Mobile Ads Challenge

  Facebook now claims 543 million monthly active mobile users. The good news for Facebook is that mobile users are “more active” than PC users. The bad news is that mobile users are much harder for the social site to make money from. This challenge has been widely discussed and was the subject of several questions […]

• What To Do When 87.5% More Queries Are Blocked: Coping With Firefox 14

  Mozilla’s latest upgrade to the Firefox web browser, Firefox 14, officially launched on July 17th and brought with it a number of desirable new features. These features, however, can have some not-so-desirable consequences for data analytics. One of the more notable changes (from both the user and the marketer’s perspective) is that Firefox will now […]

• Upgrades To Google Analytics Content Experiments

  A few weeks ago Google Analytics launched Content Experiments, a new testing functionality that can be used to create A/B/N tests to optimize campaigns and overal website experience. Last week Google announced 3 upgrades that will make testing with the tool significantly easier and more powerful. Below I discuss each of the upgrades and how […]

• ‘Cashtag’ Ticker Symbols On Twitter Now Send Users To Search Results

  Last night Twitter announced that the usage of the cashtag (dollar sign in-front of a stock symbol) will now direct users to a search on the specific stocks and companies. The dollar sign now joins the @ and # symbols as being the only official interactive operators. Now you can click on ticker symbols like […]

• Ross Levinsohn Walks Out Yahoo’s Door With More Than $5.3 Million In Cash And Equity

  Passed over for the top job in favor of former Googler Marissa Mayer, former interim CEO Ross Levinsohn is departing Yahoo, as first reported by AllThingsD and confined by a Yahoo spokesperson. Levinsohn had headed up the company’s key Americas unit, including overseeing advertising sales. According to the terms of the separation agreement and 8K […]

• Firm Claims 80% Of Facebook Ad Clicks Were From Bots

  E-commerce store builder Limited Run isn’t happy with the results on recent Facebook ad tests, so upset they are planning on deleting their Facebook page entirely. The firm is claiming that only 20% of the clicks purchased could be verified. When analyzing the ad clicks Limited Run claimed that a whopping 80% of clicks that […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Helping Or Hurting: The Debate Over Google+ Local
• Intent, Content & Spamming – Is There A Difference?
• NBC Olympics Executive’s Email Wasn’t “Widely Available” In Google

Online Marketing News From Around The Web:

Affiliate Marketing

• Audacious Affiliate Uses Merchant’s Own Site to Commit Affiliate Fraud, www.revenews.com

Analytics

• Introducing the Multi-Channel Funnels Reporting API, Google Analytics Blog

Blogs & Blogging

• 10 Fresh Tips for Finding Time to Blog, www.problogger.net
• 50 Blogging Benefits that Will Change Your Business Forever, www.thesaleslion.com
• 9 Clever Writing Tricks to Supercharge Your Blog Posts, menwithpens.ca
• Are You a Blogging Warrior or Wimp?, pushingsocial.com
• Blog Inspiration Series: Part 2, outspokenmedia.com

Business Issues

• Acxiom Announces First Quarter Results, www.acxiom.com
• Appsfire Buys iOS and Mac App Tracking Tool Appstatics, thenextweb.com
• Mark Zuckerberg’s Sister Arielle Now Works For Google, www.businessinsider.com
• Microsoft Seeks Patent Peace With Google’s Motorola, allthingsd.com
• The Real-Time Web is Too Important to Entrust to Twitter, thenextweb.com
• Twitter at a crossroads: Economic value vs. information value, GigaOM
• Your Next Yelp Small Business Advisory Council, Yelp Official Blog

Content Marketing

• Using Targeted Content Marketing to Improve User Experience, kaiserthesage.com

Copywriting, Design & Usability

• 10 Companies That Totally Nail Copywriting, blog.hubspot.com
• 10 useful web applications for designers, www.designer-daily.com

Display & Contextual Advertising

• The Importance of Story Appeal in Facebook Ads, www.ppchero.com

General Internet Marketing

• Digital Marketing: Be relevant, data-driven and precise, MarketingSherpa
• What are 5 Digital Assets Worth Investing In?, www.jeffbullas.com
• Why only adaptive marketers will survive, www.imediaconnection.com

Local Marketing

• Competing for the Holy Grail of Local Online Advertising, blog.publish2.com
• Local Search Marketing for Lawyers, lawyerist.com

Mobile Marketing

• AdMob Clicks Result in Least Engagement, www.hasoffers.com

Other Items

• Olympic gold mine, www.research-live.com
• Yahoo! Premiers IntoNow 3.0: The Best Second Screen Experience Ever, ycorpblog.com

Search Marketing

• Five steps to creating a successful global PPC campaign, econsultancy.com
• All of Your Eggs in One SEO Basket? Diversify to Avoid Traffic Loss, kercommunications.com
• Link Building for Local Search, searchenginewatch.com
• PPC Chat Streamcap – Mobile & Tablet PPC, theppcblog.com
• Small Businesses, Stop Worrying About Your Google Ranking, www.openforum.com
• Unnatural Links: What They Are & What to Do About Them, www.wordstream.com

Social Media

• 7 Tips for Pinterest Pinning, www.practicalecommerce.com
• Brand marketers: 10 ways to prepare before your next social media post, www.ppcassociates.com
• Caught Blue-Handed: Someone is Buying Mitt Romney Twitter Popularity, TechCrunch
• Facebook Launching ‘Save For Later’ Option, allfacebook.com
• Facebook, Twitter and Foursquare as Corporate Focus Groups, New York Times
• How to Use Social Media to Establish Trust, Small Business Trends
• Olympic Twitter Issues Get Deadly Serious, Marketing Pilgrim
• Social Media Overwhelm: Tools that Make a Difference, certifiedknowledge.org
• Some Fresh Twitter Stats (as of July 2012, Dataset Included), diegobasch.com
• The Truth About NBC’s Olympics Fail, Ad Age

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.