Marketing Day: June 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Report: Google Grabs 52 Percent Of Mobile Ad Dollars Globally
  A new set of digital advertising revenue estimates from eMarketer argue that Google captured 52 percent of global mobile ad revenue in 2012. According to the report, Google “earned more than half of the $8.8 billion advertisers worldwide spent on mobile internet ads last year.” Overall, Google earned “nearly one-third of all digital ad dollars […]
• Twitter, Vizify Launch #FollowMe Video Profile Creator
  Twitter users have a new tool at their disposal to help build their followers. Twitter and Vizify have partnered on a #FollowMe video creation tool that collects a user’s Twitter profile activity and turns it into a video that runs about 30 seconds or so. The video profiles include your most popular tweets, photos and […]
• UK Government Report: Google’s Tax Position “Deeply Unconvincing”
  The Guardian reported yesterday that a UK Parliamentary Committee found, essentially, Google had improperly avoided paying taxes in the UK by routing sales through Ireland where corporate tax rates are considerably lower. It’s unclear precisely what the immediate legal fallout will be; however the UK report recommends a more formal inquiry. Committee chair MP Margaret Hodge […]
• Twitter Loses French Appeal To Avoid Disclosing Hate-Speaker Names
  Twitter has lost an appeal in France to avoid disclosing the identities of people behind anti-Semitic hashtags that appeared and trended last year. Among them were #unjuifmort, which translates “a dead Jew,” and “unbonjuif” (“a good Jew”), which became a source of jokes about The Holocaust and killing Jews. Anti-Semitism is currently on the […]
• Twitalytics Arrive: Official Twitter Analytics Released To The Public
  The dive into user data that all Twitter users have been clamoring for has finally arrived. Found hidden within the Twitter Ads dropdown, the official analytics tools show data on specific Tweets and follower info – no ad spend required. To access official Twitter analytics follow these steps: Head to Ads.Twitter.com and log-in. Click on […]
• 4 Ways To Grow Your Business With Pinterest
  There are all sorts of social networking sites that can make your business more successful, but some of them still fly under the radar. Why use Pinterest for business? If you’re in an appropriate vertical, Pinterest has the power to make your business grow larger than you ever dreamed. If you are only using Pinterest […]
• Why The New Facebook Hashtags Are #Awkward & #Unnecessary
  Today to the delight of many marketers Facebook announced the release of hashtags. The new clickable links will pop open a new stream with public updates around each specific term. While hashtags seem like a great idea, there are quite a few obstacles in the way of #success for this new feature. Why Not Search? […]
• MySpace Launches New iOS App That Puts Music & Connections First
  Earlier this year, the revamped MySpace launched on the heels of a Justin Timberlake single. Today MySpace has launched a new iOS app that puts a focus on connections & music. Like the newest rebrand the design of the app is stunning. From vivid images, to tiled galleries and card based profiles, the look is solid. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Facebook To End Sponsored Search Ads — For Now
• Why You Should “Bing It On” In Your Online Marketing
• Hey, PPC Managers: Stop Being So Lazy!
• Unstructured Data In Display: Cut Through The Fog To Provide Insight
• Google Image Search Adds Arrows To Browse Through Image Thumbnails
• SMX Advanced 2013 Live Blog Recap
• RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data
• Have The Same Ad-To-Organic Ratio As Google Search? Then You Might Be Safe From The Top Heavy Penalty
• Now Live: Bing Ads Keyword Distribution Graph

Online Marketing News From Around The Web:

Affiliate Marketing

• 10 Avenues for Passive (Yet Highly Effective) Affiliate Recruitment, Affiliate Marketing Blog
• VigLink’s Affiliate Links Get More Up-To-Date (And Lucrative) With A New Link Optimizer, TechCrunch

Business Issues

• In Passing on Waze, Did Facebook Make a Big Mistake or the Right Call?, All Things D
• In Rush to Local Services, Thumbtack Nabs $12.5M Series B, streetfightmag.com
• Yahoo’s Shopping Spree Continues With Conference Calling Startup Rondee, TechCrunch

Copywriting, Design & Usability

• Finding a new way to boost web site performance, Internet Retailer
• Responsive Design vs. Native Monetization, Get Elastic

Display & Contextual Advertising

• 3 Ways to Drastically Improve Your Facebook Ad Targeting, fbppc.com
• 9 Year Old AdSense Publisher Gets Ad Serving Disabled From Google, Search Engine Roundtable
• AOL CEO Says Scalability Is Needed in Native Advertising, AdWeek
• Facebook Advertising Audit Checklist for Campaign Optimisation, www.seoptimise.com

Domaining

• Donuts loses five of the first six new gTLD auctions, DomainIncite
• Marchex releases more details about Archeo spinoff, Domain Name Wire
• Overview of My Business, www.elliotsblog.com

E-Commerce

• Competing Against Multi-channel Brands and Retailers, Practical E-Commerce

Email Marketing

• 18 Tips for Improving Subscriber Quality, blog.returnpath.com
• What the Yahoo! ID changes mean to email marketers, Responsys

General Internet Marketing

• 20 noteworthy campaigns guaranteed to inspire your own digital marketing, eConsultancy
• A Primer on Digital Marketing Services, johnhdenny.com

Internet Marketing Industry

Mobile/Local Marketing

• Mobile Isn’t Just a Screen or Device, It’s About Behavior, Ad Age

Other Items

• Yahoo Plans to Recycle Inactive User Names, Wall Street Journal

Social Media

• Facebook hashtag reactions: Cake, Whynot, RadiumOne, www.thedrum.com
• Google updates Plus, Play Music apps for Android with faster downloads, synced notifications, The Verge
• How to Improve Your Social Media Marketing Return on Investment, Social Media Examiner
• How to Use Klout for Business, Practical E-Commerce
• Pinterest: One Man’s Surprising Journey, ReadWrite
• With Google Reader Disappearing Soon, Will Facebook Roll Out RSS Feeds?, All Facebook

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.

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