Marketing Day: June 6, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends App developer Xyo has released App for Me, a new mobile search app that identifies a […]
Matt McGee on June 6, 2013 at 4:59 pm | Reading time: 6 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends
App developer Xyo has released App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the search app, App for Me will deliver relevant app recommendations based on the user’s Facebook Likes, as well as offer app recommendations for the […] - Marketplace Fairness Act Won’t Pass Says House Judiciary Chairman
In an interview with Roanoke, VA NBC affiliate WSLS10, Representative Bob Goodlatte says it’s unlikely the Marketplace Fairness Act will pass in the House. The act would require online businesses to collect sales tax even in states where they don’t have a physical presence. The Republican Congressman from Virginia said the bill, which already passed in the Senate, is […] - Report: YouTube Generated $350M In Mobile Revenue In Past Six Months
Even though mobile video viewing is still not common, mobile video minutes are growing fast. With that, apparently, so are mobile-video ad revenues at YouTube. According to data presented by Bloomberg, YouTube mobile video “ad sales” have tripled in past six months. The article says that may represent as much as $350 million, according to estimates from […] - Twitter Inks Second Big Agency Deal, Data And Analytics Partnership With WPP
Following up on its huge ad deal with Publicis Groupe’s Starcom MediaVest Group in April, Twitter now has a “global strategic partnership” with advertising giant WPP. The deal includes several WPP units, including GroupM and Kantar, and was led by WPP’s Data Alliance, a new unit that focuses on data partnerships and client data strategy. The […] - DNI – What Mobile Search Marketers Need To Know About Online-Offline Attribution
With the rise in mobile marketing, measuring the online-offline attribution of a mobile search campaign has only increased in complexity. Most marketers today are making valiant efforts to track all secondary actions – from phone calls and driving directions to map and reservations look ups – but tracking a call back to the specific mobile […] - Leveraging Advertising Data For Behavioral Insights
With marketing becoming increasingly programmatic, it is important to leverage every possible metric that can provide insights into customer behavior. For digital marketers, this usually means analyzing site traffic data; but, advertising data can also be used to great value in behavioral analytics. In this article, I show one example of this type of analysis […] - B2B Marketing Automation Tools 2013: An Updated Guide
Back in February, Marketing Land’s sister site, Digital Marketing Depot, published an in-depth report called B2B Marketing Automation Tools 2013: A Buyer’s Guide. Interest in the report was strong, and as with many aspects of online marketing, many things have changed in just a few months. So, the team at DMD has released an updated […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Pushes To Build Marketshare Through “Bing It On” For Faster Airport Wifi
- 8 Ecommerce SEO Tips Gathered From A Decade Of Consulting
- Optimizing Google Enhanced Campaigns: Success Starts At Migration
- Blekko Lays Off Eight, Raises $6 Million More
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketers Must Have Mobile Versions of Their Sites, Affiliate Tip
Analytics
- Facebook Testing A Return Of Notifications In Admin Panel, All Facebook
- Google Analytics IQ Exam Study Guide, www.branded3.com
- Work to be done before Selecting an Analytics Package, www.covario.com
Blogs & Blogging
- Blogger Nightmares: Are You Stuck in Blogging Hell?, www.blogherald.com
- Does Your Audience Write Your Blog? They Should., Search Engine Guide
Business Issues
- Yelp CEO talks mobile growth, global expansion… and doner kebabs, The Guardian
- Here’s Why Google Reader Really Got the Axe, Wired
- In Marissa Mayer’s Yahoo, Favored ‘Mobile’ Employees Get New Laptops And Ping Pong Tables, Business Insider
- Republican National Committee Hires Senior Facebook Engineer As Chief Technology Officer, www.huffingtonpost.com
- YouTube Founders Hurley And Chen Have Released An Asian Clone Of Vine, TechCrunch
Content Marketing
- 15 Content Marketing Stats That’ll Make You Say, “I Told You So.” [Infographic], unbounce.com
- How Personas Guide Meaningful Content Creation & Optimization, Online Marketing Blog
Conversion Optimization
- Optimization Summit 2013 Wrap-up: Top 5 takeaways for testing websites, pay-per-click ads and email, www.marketingsherpa.com
Copywriting, Design & Usability
- 12 usability flaws that are spoiling the mobile web, eConsultancy
- How Good Copywriting Can Benefit You, Even if You’re Not a Writer, Copyblogger
Domaining
- 10 Simple Tips to Protect Your Domain Names from Bogus Legal Threats, Domain Name Wire
- 33 end user domain sales, Domain Name Wire
- Snazzy Domain Names Benefit Facebook, Google, Visa — And Some Lucky, Small Nations As Well, www.minyanville.com
- The official (unrealistic) go-live date for new gTLDs is September 28, DomainIncite
Ecommerce
- Why retailers need a mobile strategy, Internet Retailer
Email Marketing
- Mother’s Day Analysis Across 3 Popular Gift Brands: Tactics for Driving Email Engagement, blog.returnpath.com
- Warm Welcome Emails, www.retailemailblog.com
General Internet Marketing
Internet Marketing Industry
- Analytics Industry Veteran John Henson Joins the E-Nor Team, www.e-nor.com
- Brand Networks Receives $68 Million Growth Capital Infusion From AEA Investors, www.marketwire.com
- Cardinal Path acquires analytics tool WASP, announces Chrome beta, www.cardinalpath.com
- DG MediaMind Becomes First Global Rich Media Vendor for Tencent Internet Media, www.dgit.com
- IAB Goes Native, www.iab.net
- Why All The Consolidation In Marketing Automation, And Why Now?, Forbes
Other Items
Reputation Management
- Spin gold from poor reviews: Responding to feedback wins new customers, blog.bazaarvoice.com
Social Media
- Facebook asking users about Facebook Home campaign, educate on product, Inside Facebook
- 10 Pinterest Do’s That’ll Make You a Better Marketer, www.steamfeed.com
- 7 social media slam-dunks from the Phoenix Suns, www.ragan.com
- Are You Oversharing On Your Business Facebook Page?, www.blogherald.com
- Facebook for Android gets better post sharing settings, multi-photo messages, new favorites tray for Home, The Next Web
- Facebook Tests Ability To Edit Posts, All Facebook
- TweetChat Now Owned by Internet Media Labs, internetmedialabs.com
- Twitter updates its Windows Phone 8 app with arty photo filters, Vine playback and Lens app support, The Next Web
- What Digg’s Google Reader replacement can teach us about the future of social news, GigaOM
- Who Needs Hashtags Anymore, Buzzfeed
- Why Monitoring Social Media Channels From One Place is a Good Idea, Small Business Trends
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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