Marketing Day: B2B predictive marketing analytics platforms, “frictionless logins” & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on June 1, 2016 at 4:17 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”
Jun 1, 2016 by Digital Marketing Depot
Marketing Land’s all new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business. - Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
Jun 1, 2016 by Barry Levine
The acquisition helps “close the circle” for services it can offer to businesses. - 7 great reasons to attend SMX Advanced in 3 weeks
Jun 1, 2016 by Marketing Land
SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now! - Ads not performing? Strategies to steal from the email marketing playbook
Jun 1, 2016 by Mike Sands
Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers. - Live from your brand: streaming video and the new consumer connection
Jun 1, 2016 by Maggie Malek
With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers. - What will “frictionless logins” mean for digital marketing?
Jun 1, 2016 by Barry Levine
If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game. - Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
Jun 1, 2016 by Joshua Reynolds
Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help. - Why the blog post is killing the press release
Jun 1, 2016 by Patrick Armitage
Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods. - Google releases the AMP features & enhancements roadmap
Jun 1, 2016 by Barry Schwartz
Google rarely talks about what is coming, but they’ve provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages. - From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
May 31, 2016 by Matt McGee
In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin. - Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct
May 31, 2016 by Greg Sterling
The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s latest Now on Tap update shows more info for selected words & photos
- 7 great reasons to attend SMX Advanced in 3 weeks
- The definitive SEO audit part 1 of 3: Technical
- Advice to those considering SEO as a career
- How Google’s latest design choice impacts consumers’ ability to search and discover
- Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months
Online Marketing News From Around The Web:
Affiliate Marketing
- Using Affiliate Links on Pinterest, blog.affiliatewindow.com
Analytics
- How to Measure the Value of Your Content: Three Sets of Metrics, www.marketingprofs.com
- The Limits of Analytics, www.webanalyticsworld.net
Blogs & Blogging
- How long should a post be?, yoast.com
Business Issues
- Google Home privacy, Business Insider
- Simply Hired is shutting down June 26, reportedly as part of an acquisition, techcrunch.com
- Sundar Pichai stays diplomatic about Google building its own phones, techcrunch.com
- Yahoo Announces Public Disclosure of National Security Letters, yahoopolicy.tumblr.com
Content Marketing
- 3 Ways to Package Content to Accelerate Sales Cycles, www.martechadvisor.com
- 7 Content Marketing Lessons Brands Can Learn from Journalists, www.toprankblog.com
- 8 Pitfalls to Avoid with B2B Content Marketing, www.copypress.com
- Content Marketing Consistency: How Often Should You Publish?, www.swordandthescript.com
- How to Help Your Staff to Curate Content, www.socialmediaexaminer.com
- How to Prioritize What You Should be Creating in a Sea of Content, www.searchenginejournal.com
- How to Rapidly Get Your Content Noticed Without Spending A Cent, www.jeffbullas.com
- Quality Website Content Drives Sales And Traffic, smallbiztrends.com
Conversion Optimization
- 4 Things That Work More Often Than Not For Mobile Landing Pages, conversionxl.com
- A Definitive Guide to Converting Failed A/B Tests Into Wins, vwo.com
- How to Create a Winning A/B Testing Strategy, blog.kissmetrics.com
Copywriting, Design & Usability
- 4 Ways Copywriting Can Boost Your E-commerce Conversion Rates, moz.com
- Advice for New UX Designers, www.uxmatters.com
- Tips to Make Content Boost your Responsive Web Design, www.martechadvisor.com
- Traditional User Experience Is at a Crossroads, Part 1, www.uxmatters.com
Display & Contextual Advertising
- How to Use Creative Optimization Tactics for Display, www.martechadvisor.com
- Wayfair Unveils Proprietary Display Advertising Platform, www.wayfair.com
Domaining
- How Keyword-Rich Domain Names Positively Affect Search Click-Through Results, blogs.verisign.com
- ICANN proposes pricing changes for new gTLDs, domainincite.com
E-Commerce
- 4 Ways to Gain Inventory Visibility in an Omnichannel World, multichannelmerchant.com
- Alexa could be the 4th pillar of Amazon, says Jeff Bezos, VentureBeat
- Amazon Prime has a ridiculously high renewal rate, qz.com
- Top investment priorities for online retailers, www.internetretailer.com
Email Marketing
- 3 tips to double your email list fast, myemma.com
- 4 Ways to Make Your 4th of July Email Campaign Rock, movableink.com
- 6 subject line and preheader perfect pairings, myemma.com
- Creative Email Call-to-Action Ideas That Really Drive Action, blogs.constantcontact.com
- Email newsletter sign-ups: How fashion brands welcome new subscribers, www.econsultancy.com
- How Wish uses ‘aggressive’ automated email in ecommerce, www.econsultancy.com
General Internet Marketing
- From blah to bam! 7 ways to make a boring brand interesting, 3qdigital.com
- How To Build Personalized Influencer Marketing Campaigns, www.searchenginejournal.com
- Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies], www.searchenginepeople.com
Internet Marketing Industry
- Bombora and Sales Inside to drive intent data-driven decisions, bombora.com
- Brandnew IO launches influencer marketing platform, venturebeat.com
- Content Marketing Institute Acquired by UBM, contentmarketinginstitute.com
- Eyeview Adds Two Key Hires to Grow Video for Sales Category in Chicago and Detroit, www.businesswire.com
- Introducing Product Recommendations, blog.mailchimp.com
- Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers, www.marketwired.com
- Wistia for Salesforce: The Complete Video Toolkit for Your Sales Team, wistia.com
MarTech
- 7 Online Marketing Tools You Need to Master in 2016, www.blogherald.com
- Facebook’s using its muscle to remake the ad tech world, digiday.com
- The disruptive effects of accelerating waves of marketing technology, chiefmartec.com
Mobile/Local Marketing
- Can Location Save Mobile Advertising?, screenwerk.com
- Facebook Messenger finally adds diverse emojis!, techcrunch.com
- Inc. Reimagines App, Modeling Success of Fast Company, blogs.adobe.com
- Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses, www.adweek.com
- Mobile paves the way for multi-retailer loyalty adoption in US, www.mobilecommercedaily.com
- Report: Usage of mobile ad blockers jumped 90 percent last year to 419 million, digiday.com
- Smartphone Users Overloaded With Apps They Don’t Use (Report), www.adweek.com
- Why Mobile Is the Real Digital Marketing Battleground – Here’s Why, www.stonetemple.com
Other Items
- User first names are being removed from the Google bar on web apps, 9to5google.com
- Celebrating My Account’s first birthday with improvements and new controls, Official Google Blog
- Mary Meeker’s essential 2016 Internet Trends Report, techcrunch.com
Reputation Management
- Feedback: The Most Important Tool for Building Great Teams, www.distilled.net
Social Media
- Facebook spares humans by fighting offensive photos with AI, TechCrunch
- 15 Ways To Build More Engagement On Instagram, smallbiztrends.com
- 4 Reasons Snapchat Lenses Are a Genius Ad Product, contently.com
- A new study shows just how differently men and women speak on Facebook, qz.com
- Are social media buy buttons on the way out?, www.mobilecommercedaily.com
- Capture & Convert Audiences: Advanced Twitter Ad Strategies, blog.adstage.io
- Celebrate Creative Possibilities with Facebook at Cannes 2016, www.facebook.com
- Facebook Pages Paid for 31.68% of Total Reach in April (Report), www.adweek.com
- How 8 Departments That Aren�t Marketing Can Use Social Media, blog.bufferapp.com
- How Companies Are Falling Short at Social Media, unbounce.com
- How to Discover Engaging Content to Share on Social Media, www.marketingprofs.com
- How to Win With Pinterest Contests, www.socialmediaexaminer.com
- Influencers Account For Up To 90% Of Instagram Engagement For Cosmetics Brands, www.newswhip.com
- Popular Hashtags: How to Identify the Best Hashtags, www.razorsocial.com
- Snapchat’s redesigning Discover to make it more like a newsstand, digiday.com
- Social Advertising: Focus on Power, Not Parity, www.adweek.com
- The Art Of War In Facebook Advertising, adexchanger.com
- Twitter Is Betting Everything on Jack Dorsey. Will It Work?, www.vanityfair.com
- What Cadbury learned spending half of one brand’s digital budget on Snapchat, digiday.com
- Why All Social Media Marketing Programs Should Be Agile (and How to Get Started), simplymeasured.com
Video
- 5 Tips for Better Facebook Live Broadcasts, www.socialmediaexaminer.com
- How Can Businesses Use Facebook Continuous Live Video?, smallbiztrends.com
- How Videos Can Make a Powerful Impact On Your Online Conversions, blog.crazyegg.com
- How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes, www.adweek.com
- Publishers’ Facebook videos are shared 7 times more than links, digiday.com
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
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