• Marketing Land
  • Sections
    • CMO
    • Social
    • SEM
    • SEO
    • Analytics
    • Display
    • Retail
    • MarTech
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Analytics
  • Display
  • Retail
  • MarTech
  • Resources
  • More
  • Home
  • Newsletters
  • Home
CMO Zone

Marketing Day: B2B predictive marketing analytics platforms, “frictionless logins” & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Amy Gesenhues on June 1, 2016 at 4:17 pm
  • More

marketing-day-header-v2-mday
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • All new Marketing Land report: “B2B Predictive Marketing Analytics Platforms”
    Jun 1, 2016 by Digital Marketing Depot
    Marketing Land’s all new “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for B2B marketing analytics software platforms and the considerations involved in implementing this software into your business.
  • Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
    Jun 1, 2016 by Barry Levine
    The acquisition helps “close the circle” for services it can offer to businesses.
  • 7 great reasons to attend SMX Advanced in 3 weeks
    Jun 1, 2016 by Marketing Land
    SMX Advanced is just three weeks away. Don’t miss your only opportunity to attend this year! Fewer than 100 tickets are remaining. Register now!
  • Ads not performing? Strategies to steal from the email marketing playbook
    Jun 1, 2016 by Mike Sands
    Columnist Mike Sands says if you’re not connecting with your customers, it might be time to take a page from email marketing, which has high performance metrics thanks to meaningful interactions with consumers.
  • Live from your brand: streaming video and the new consumer connection
    Jun 1, 2016 by Maggie Malek
    With all eyes on live-streaming, columnist Maggie Malek has some tips on how to use it to tell your brand’s story and connect with consumers.
  • What will “frictionless logins” mean for digital marketing?
    Jun 1, 2016 by Barry Levine
    If automatic biometric, device, and behavioral logins become as commonplace as social logins, marketers will have to up their game.
  • Performance-enhancing data: 3 (legal) tips for supercharging your sponsorship effectiveness
    Jun 1, 2016 by Joshua Reynolds
    Racking up points from a great sports sponsorship isn’t enough. Columnist Joshua Reynolds says scoring more than the competition is the new definition of success — and the right approach to analytics can help.
  • Why the blog post is killing the press release
    Jun 1, 2016 by Patrick Armitage
    Pitching a press release is so passé. Columnist Patrick Armitage explains why writing a candid and authentic blog post will make a bigger impact than falling back on old PR methods.
  • Google releases the AMP features & enhancements roadmap
    Jun 1, 2016 by Barry Schwartz
    Google rarely talks about what is coming, but they’ve provided a features and enhancements roadmap or timeline so you can see exactly what Google has planned for accelerated mobile pages.
  • From the Editor’s Desk: The not-so-instant setup for Facebook’s Instant Articles
    May 31, 2016 by Matt McGee
    In this month’s column, we talk about the ongoing challenges of getting approved to publish via Facebook Instant Articles — many of which are caused by Facebook’s own plugin.
  • Seeking to limit “viral hate speech,” EU and social sites announce Code of Conduct
    May 31, 2016 by Greg Sterling
    The European Commission, Facebook, Google (YouTube), Twitter and Microsoft have announced a “Code of Conduct” governing “illegal hate speech” online in the EU.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

  • Google’s latest Now on Tap update shows more info for selected words & photos
  • 7 great reasons to attend SMX Advanced in 3 weeks
  • The definitive SEO audit part 1 of 3: Technical
  • Advice to those considering SEO as a career
  • How Google’s latest design choice impacts consumers’ ability to search and discover
  • Google says page speed ranking factor to use mobile page speed for mobile sites in upcoming months

Online Marketing News From Around The Web:

Affiliate Marketing

  • Using Affiliate Links on Pinterest, blog.affiliatewindow.com

Analytics

  • How to Measure the Value of Your Content: Three Sets of Metrics, www.marketingprofs.com
  • The Limits of Analytics, www.webanalyticsworld.net

Blogs & Blogging

  • How long should a post be?, yoast.com

Business Issues

  • Google Home privacy, Business Insider
  • Simply Hired is shutting down June 26, reportedly as part of an acquisition, techcrunch.com
  • Sundar Pichai stays diplomatic about Google building its own phones, techcrunch.com
  • Yahoo Announces Public Disclosure of National Security Letters, yahoopolicy.tumblr.com

Content Marketing

  • 3 Ways to Package Content to Accelerate Sales Cycles, www.martechadvisor.com
  • 7 Content Marketing Lessons Brands Can Learn from Journalists, www.toprankblog.com
  • 8 Pitfalls to Avoid with B2B Content Marketing, www.copypress.com
  • Content Marketing Consistency: How Often Should You Publish?, www.swordandthescript.com
  • How to Help Your Staff to Curate Content, www.socialmediaexaminer.com
  • How to Prioritize What You Should be Creating in a Sea of Content, www.searchenginejournal.com
  • How to Rapidly Get Your Content Noticed Without Spending A Cent, www.jeffbullas.com
  • Quality Website Content Drives Sales And Traffic, smallbiztrends.com

Conversion Optimization

  • 4 Things That Work More Often Than Not For Mobile Landing Pages, conversionxl.com
  • A Definitive Guide to Converting Failed A/B Tests Into Wins, vwo.com
  • How to Create a Winning A/B Testing Strategy, blog.kissmetrics.com

Copywriting, Design & Usability

  • 4 Ways Copywriting Can Boost Your E-commerce Conversion Rates, moz.com
  • Advice for New UX Designers, www.uxmatters.com
  • Tips to Make Content Boost your Responsive Web Design, www.martechadvisor.com
  • Traditional User Experience Is at a Crossroads, Part 1, www.uxmatters.com

Display & Contextual Advertising

  • How to Use Creative Optimization Tactics for Display, www.martechadvisor.com
  • Wayfair Unveils Proprietary Display Advertising Platform, www.wayfair.com

Domaining

  • How Keyword-Rich Domain Names Positively Affect Search Click-Through Results, blogs.verisign.com
  • ICANN proposes pricing changes for new gTLDs, domainincite.com

E-Commerce

  • 4 Ways to Gain Inventory Visibility in an Omnichannel World, multichannelmerchant.com
  • Alexa could be the 4th pillar of Amazon, says Jeff Bezos, VentureBeat
  • Amazon Prime has a ridiculously high renewal rate, qz.com
  • Top investment priorities for online retailers, www.internetretailer.com

Email Marketing

  • 3 tips to double your email list fast, myemma.com
  • 4 Ways to Make Your 4th of July Email Campaign Rock, movableink.com
  • 6 subject line and preheader perfect pairings, myemma.com
  • Creative Email Call-to-Action Ideas That Really Drive Action, blogs.constantcontact.com
  • Email newsletter sign-ups: How fashion brands welcome new subscribers, www.econsultancy.com
  • How Wish uses ‘aggressive’ automated email in ecommerce, www.econsultancy.com

General Internet Marketing

  • From blah to bam! 7 ways to make a boring brand interesting, 3qdigital.com
  • How To Build Personalized Influencer Marketing Campaigns, www.searchenginejournal.com
  • Influencer Marketing 101 – Creative Ways to Compensate Influencers [Case Studies], www.searchenginepeople.com

Internet Marketing Industry

  • Bombora and Sales Inside to drive intent data-driven decisions, bombora.com
  • Brandnew IO launches influencer marketing platform, venturebeat.com
  • Content Marketing Institute Acquired by UBM, contentmarketinginstitute.com
  • Eyeview Adds Two Key Hires to Grow Video for Sales Category in Chicago and Detroit, www.businesswire.com
  • Introducing Product Recommendations, blog.mailchimp.com
  • Madison Logic Partners With Tapad to Realize Attribution Across Every Channel for Global B2B Marketers, www.marketwired.com
  • Wistia for Salesforce: The Complete Video Toolkit for Your Sales Team, wistia.com

MarTech

  • 7 Online Marketing Tools You Need to Master in 2016, www.blogherald.com
  • Facebook’s using its muscle to remake the ad tech world, digiday.com
  • The disruptive effects of accelerating waves of marketing technology, chiefmartec.com

Mobile/Local Marketing

  • Can Location Save Mobile Advertising?, screenwerk.com
  • Facebook Messenger finally adds diverse emojis!, techcrunch.com
  • Inc. Reimagines App, Modeling Success of Fast Company, blogs.adobe.com
  • Mobile Advertisers Are Successfully Targeting Tourists on Double-Decker Buses, www.adweek.com
  • Mobile paves the way for multi-retailer loyalty adoption in US, www.mobilecommercedaily.com
  • Report: Usage of mobile ad blockers jumped 90 percent last year to 419 million, digiday.com
  • Smartphone Users Overloaded With Apps They Don’t Use (Report), www.adweek.com
  • Why Mobile Is the Real Digital Marketing Battleground – Here’s Why, www.stonetemple.com

Other Items

  • User first names are being removed from the Google bar on web apps, 9to5google.com
  • Celebrating My Account’s first birthday with improvements and new controls, Official Google Blog
  • Mary Meeker’s essential 2016 Internet Trends Report, techcrunch.com

Reputation Management

  • Feedback: The Most Important Tool for Building Great Teams, www.distilled.net

Social Media

  • Facebook spares humans by fighting offensive photos with AI, TechCrunch
  • 15 Ways To Build More Engagement On Instagram, smallbiztrends.com
  • 4 Reasons Snapchat Lenses Are a Genius Ad Product, contently.com
  • A new study shows just how differently men and women speak on Facebook, qz.com
  • Are social media buy buttons on the way out?, www.mobilecommercedaily.com
  • Capture & Convert Audiences: Advanced Twitter Ad Strategies, blog.adstage.io
  • Celebrate Creative Possibilities with Facebook at Cannes 2016, www.facebook.com
  • Facebook Pages Paid for 31.68% of Total Reach in April (Report), www.adweek.com
  • How 8 Departments That Arenâ��t Marketing Can Use Social Media, blog.bufferapp.com
  • How Companies Are Falling Short at Social Media, unbounce.com
  • How to Discover Engaging Content to Share on Social Media, www.marketingprofs.com
  • How to Win With Pinterest Contests, www.socialmediaexaminer.com
  • Influencers Account For Up To 90% Of Instagram Engagement For Cosmetics Brands, www.newswhip.com
  • Popular Hashtags: How to Identify the Best Hashtags, www.razorsocial.com
  • Snapchat’s redesigning Discover to make it more like a newsstand, digiday.com
  • Social Advertising: Focus on Power, Not Parity, www.adweek.com
  • The Art Of War In Facebook Advertising, adexchanger.com
  • Twitter Is Betting Everything on Jack Dorsey. Will It Work?, www.vanityfair.com
  • What Cadbury learned spending half of one brand’s digital budget on Snapchat, digiday.com
  • Why All Social Media Marketing Programs Should Be Agile (and How to Get Started), simplymeasured.com

Video

  • 5 Tips for Better Facebook Live Broadcasts, www.socialmediaexaminer.com
  • How Can Businesses Use Facebook Continuous Live Video?, smallbiztrends.com
  • How Videos Can Make a Powerful Impact On Your Online Conversions, blog.crazyegg.com
  • How Virtual Reality Is Inspiring Donors to Dig Deep for Charitable Causes, www.adweek.com
  • Publishers’ Facebook videos are shared 7 times more than links, digiday.com

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: CMO ZoneMarketing Day

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily marketing news & analysis.
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Channels

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Retail
  • Display

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference
  • Search Marketing Expo

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok