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Marketing Day: March 12, 2012
Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- How To Stay Up To Date On Current News Via Social Media
If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great […]
- The Future of Retargeting, Remarketing and Remessaging
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” […]
- Reddit Lands Former Facebook Engineer Yishan Wong As CEO
The world’s most popular social news site has a new CEO, and a very atypical CEO at that. Yishan Wong is a long time redditor, former Facebook Engineer, power Quora user – and now reddit’s CEO. Wong left Facebook about a year ago to do start up consulting, but jumped at the chance of overseeing […]
- Content Sharing, It’s Not About Influencers: More People Sharing To Smaller Audiences Provides More Impact
When launching a viral campaign geared towards virality one’s typical marketing instinct is to be picked up by major influencers. A recent article by AdAge shows that this may not be the most fruitful effort. Jon Steinberg, President of BuzzFeed, and Jack Krawczyk, senior marketing manager at StumbleUpon, shared information on how the most popular stories spread across […]
- Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort
The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction to the U.S. with an ad that invited people to “Drive It Like You Hate It,”; Alka Seltzer’s “I can’t believe I ate the whole thing”; and Avis’s “We Try Harder” spot — […]
- Vic Gundotra: Google+ Doesn’t Intrude On Social With Ads, Piss Off Developers By Changing APIs
Speaking on stage at SXSW, the head of Google+ and Google’s social efforts, Vic Gundotra, made some digs at Facebook’s ads being intrusive, Twitter messing with third-party developers and shared some activity stats that didn’t really clarify if Google+ is a “ghost town” or not. But he wasn’t afraid to joke about it. Gundotra was […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Microsoft’s Photosynth App Goes Worldwide After 6 Million US Downloads
- SearchWeek: March 12, 2012
- An Unprecedented Video Glimpse Into How Google Crafts Its Search Results
- Take The 2012 State of Search Marketing Survey
- SMX Advanced Workshops: Register by March 24 for Best Rates, Stay for Deep-Dive Training
- Survey Paradox: People Like Google But Not What It’s Doing
- Study: 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
- 10 Optimization Secrets To Drive More Mobile Traffic From Facebook
- Google’s Easter Eggs For Binary, Octal & Hexadecimal
- How To Get The IT Team On Your Side
Online Marketing News From Around The Web:
Affiliate Marketing
- Recap of the New Affiliate Management Days Conference 2012, www.sarahbundy.com
Analytics
- Better insights with Multi-Channel Funnels: Product update, analytics.blogspot.com
- A Big Data Imperative: Driving Big Action, www.kaushik.net
- Recovering (Not Provided) Keyword Data, searchenginewatch.com
- Tracking Pinterest with Event Tracking in Google Analytics, www.lunametrics.com
Blogs & Blogging
- Guidelines Proposed for Content Aggregation Online, New York Times
- How to Write Better Blog Posts That Both Google and Twitter Will Love, www.mackcollier.com
- The Secret Double Life of Blog Posts, www.blindfiveyearold.com
- Why “Interesting” is a Very Overrated Blogging Quality, www.thesaleslion.com
- You Published a Blog Post. Now What?, www.clicknewz.com
Business Issues
- Well that’s that. Gowalla shuts down., thenextweb.com
- Eric Chu Steps Away From Overseeing Android’s App Store, Jamie Rosenberg Expands Role, TechCrunch
- Breaking: Yahoo Sues Facebook for Patent Infringement, allthingsd.com
- Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network), TechCrunch
- Facebook, Friend or Foe?, Wall Street Journal
- Wal-Mart buys a Facebook birthday reminder application, www.internetretailer.com
- Welcoming the Posterous team to the flock, Official Twitter Blog
Content Marketing
- Beginner’s Guide to Video Marketing, www.lonelymarketer.com
- The Worst Call-to-Action of 2012, www.unmemorabletitle.co.uk
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
- Mobile and Video Grab a Greater Share of Digital Ad Budgets, www.emarketer.com
- Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%, Search Engine Journal
Domaining
- Rather Than Speaking Out Against Domain Seizures, ICANN Provides A ‘How To’ Manual, TechDirt
- Wikipedia gone daddy from Go Daddy, news.cnet.com
Email Marketing
- Stores Smarten Up Amid Spam Flood, online.wsj.com
Internet Marketing Industry
- Analytics, Future Social Ads & B2B Personas: Marty Weintraub Interviewed, www.blueglass.com
- How to Train Your Employees to Handle Social Media [Infographic], socialtimes.com
- Tough love for marketing and PR job seekers, Web Ink Now
Local Marketing
- Is it open? Business hours are now on foursquare!, blog.foursquare.com
Mobile Marketing
- Nokia likely to launch Windows 8 tablet PCs in 4Q12, say sources, www.digitimes.com
Other Items
Search Marketing
- Search Ads Pause Studies Update, googleresearch.blogspot.com
Social Media
- What is the typical Virality rate for a Facebook Page’s Posts?, edgerankchecker.com
- Gundotra: Google+ Won’t Let 3rd-Party Apps Post Because “Your Stream Could Easily Be Overwhelmed”, TechCrunch
- With Schemer, Google Plots to Bolster Its Social Efforts, Wired
- Pinterest Aims at the Collector Hidden Inside All of Us, New York Times
- 10 Commandments for Effective Online Social Networking, www.practicalecommerce.com
- Does a Brand’s # of Followers Impress You?, www.webimax.com
- Facebook redesigns mobile feed to make liking, commenting easier, Inside Facebook
- Facebook throws up roadblock for Google-hosted blogs, www.zdnet.com
- Facebook’s 6-Point Plan for Building Brands in the Social Media Age, Mashable
- Keeping up with Google+ on the go just got easier, Google
- Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest, socialmediatoday.com
- The Marketer’s Guide to the New Facebook Pages, www.quicksprout.com
- Twitter Soars to #20, blog.compete.com
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
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