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Marketing Day: March 12, 2012

Matt McGee on March 12, 2012 at 4:59 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

How To Stay Up To Date On Current News Via Social Media
If you’re working in social media, it’s important to keep up to date with news and current events relevant to your business’ industry. The difficulty: finding that news can potentially be overwhelming. Fortunately, your existing social media accounts can be used to aggregate news and other content, as well as to communicate. It’s a great […]
The Future of Retargeting, Remarketing and Remessaging
Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept. Retargeting was the original term for serving ads based on a searcher’s previous search history and it goes back about ten years. Retargeting ad networks use terms like “cookie” […]
Reddit Lands Former Facebook Engineer Yishan Wong As CEO
The world’s most popular social news site has a new CEO, and a very atypical CEO at that. Yishan Wong is a long time redditor, former Facebook Engineer, power Quora user – and now reddit’s CEO. Wong left Facebook about a year ago to do start up consulting, but jumped at the chance of overseeing […]
Content Sharing, It’s Not About Influencers: More People Sharing To Smaller Audiences Provides More Impact
When launching a viral campaign geared towards virality one’s typical marketing instinct is to be picked up by major influencers. A recent article by AdAge shows that this may not be the most fruitful effort. Jon Steinberg, President of BuzzFeed, and Jack Krawczyk, senior marketing manager at StumbleUpon, shared information on how the most popular stories spread across […]
Mad Men (And Women) Get Introduced To The Digital Ad Age In Google Trade Effort
The ads are classics: Coca-Cola’s Vietnam-era “Hilltop” ad, where a chorus sang of wanting to buy the world a Coke; Volvo’s introduction to the U.S. with an ad that invited people to “Drive It Like You Hate It,”; Alka Seltzer’s “I can’t believe I ate the whole thing”; and Avis’s “We Try Harder” spot — […]
Vic Gundotra: Google+ Doesn’t Intrude On Social With Ads, Piss Off Developers By Changing APIs
Speaking on stage at SXSW, the head of Google+ and Google’s social efforts, Vic Gundotra, made some digs at Facebook’s ads being intrusive, Twitter messing with third-party developers and shared some activity stats that didn’t really clarify if Google+ is a “ghost town” or not. But he wasn’t afraid to joke about it. Gundotra was […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Recap of the New Affiliate Management Days Conference 2012, www.sarahbundy.com

Analytics

Better insights with Multi-Channel Funnels: Product update, analytics.blogspot.com
A Big Data Imperative: Driving Big Action, www.kaushik.net
Recovering (Not Provided) Keyword Data, searchenginewatch.com
Tracking Pinterest with Event Tracking in Google Analytics, www.lunametrics.com

Blogs & Blogging

Guidelines Proposed for Content Aggregation Online, New York Times
How to Write Better Blog Posts That Both Google and Twitter Will Love, www.mackcollier.com
The Secret Double Life of Blog Posts, www.blindfiveyearold.com
Why “Interesting” is a Very Overrated Blogging Quality, www.thesaleslion.com
You Published a Blog Post. Now What?, www.clicknewz.com

Business Issues

Well that’s that. Gowalla shuts down., thenextweb.com
Eric Chu Steps Away From Overseeing Android’s App Store, Jamie Rosenberg Expands Role, TechCrunch
Breaking: Yahoo Sues Facebook for Patent Infringement, allthingsd.com
Facebook Display Ads On Third-Party Sites? It’s Already Doing It For Facebook.com (On Google’s Network), TechCrunch
Facebook, Friend or Foe?, Wall Street Journal
Wal-Mart buys a Facebook birthday reminder application, www.internetretailer.com
Welcoming the Posterous team to the flock, Official Twitter Blog

Content Marketing

Beginner’s Guide to Video Marketing, www.lonelymarketer.com
The Worst Call-to-Action of 2012, www.unmemorabletitle.co.uk

Conversion Optimization

How to Improve Conversions by Increasing Page Speed [Tips & Tools], unbounce.com

Copywriting, Design & Usability

A 12-Point Checklist for Your Next Website Redesign and Migration, www.clickz.com

Display & Contextual Advertising

Mobile and Video Grab a Greater Share of Digital Ad Budgets, www.emarketer.com
Placement Matters: Placing Online Ads Above the Fold Increases CTR by 36%, Search Engine Journal

Domaining

Rather Than Speaking Out Against Domain Seizures, ICANN Provides A ‘How To’ Manual, TechDirt
Wikipedia gone daddy from Go Daddy, news.cnet.com

Email Marketing

Stores Smarten Up Amid Spam Flood, online.wsj.com

Internet Marketing Industry

Analytics, Future Social Ads & B2B Personas: Marty Weintraub Interviewed, www.blueglass.com
How to Train Your Employees to Handle Social Media [Infographic], socialtimes.com
Tough love for marketing and PR job seekers, Web Ink Now

Local Marketing

Is it open? Business hours are now on foursquare!, blog.foursquare.com

Mobile Marketing

Nokia likely to launch Windows 8 tablet PCs in 4Q12, say sources, www.digitimes.com

Other Items

Court Declares Newspaper Excerpt on Online Forum is a Non-Infringing Fair Use, www.eff.org

Search Marketing

Search Ads Pause Studies Update, googleresearch.blogspot.com

Social Media

What is the typical Virality rate for a Facebook Page’s Posts?, edgerankchecker.com
Gundotra: Google+ Won’t Let 3rd-Party Apps Post Because “Your Stream Could Easily Be Overwhelmed”, TechCrunch
With Schemer, Google Plots to Bolster Its Social Efforts, Wired
Pinterest Aims at the Collector Hidden Inside All of Us, New York Times
10 Commandments for Effective Online Social Networking, www.practicalecommerce.com
Does a Brand’s # of Followers Impress You?, www.webimax.com
Facebook redesigns mobile feed to make liking, commenting easier, Inside Facebook
Facebook throws up roadblock for Google-hosted blogs, www.zdnet.com
Facebook’s 6-Point Plan for Building Brands in the Social Media Age, Mashable
Keeping up with Google+ on the go just got easier, Google
Pin It to Win It: How Non-Profits Can Tell Their Story on Pinterest, socialmediatoday.com
The Marketer’s Guide to the New Facebook Pages, www.quicksprout.com
Twitter Soars to #20, blog.compete.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.