Marketing Day: March 15, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Marketing Biz: Speed, Attention & Sunsets Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired […]
Matt McGee on March 15, 2013 at 4:00 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Marketing Biz: Speed, Attention & Sunsets
Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired and executives at high profile companies ‘move on to other things.’ This is … Marketing Biz. CDN.net Launches as First User Customizable Global CDN for Everyone “Today’s rich content demands […] - Facebook’s Mark Zuckerberg Highest Rated CEO In US, Apple’s Tim Cook Falls To 18th
According to Glassdoor company review data, Mark Zuckerberg has the best employee-approval rating of any CEO in the US. Last year he wasn’t among the top 25. By the same token, last year’s top CEO, Apple’s Tim Cook, has fallen from number 1 to number 18 on this year’s survey. Glassdoor’s company review surveys ask […] - FTC: If Your Tweet Is Sponsored You Must Disclose It
Earlier this month the FTC updated its online advertising disclosure rules. They’re intended to protect the public from online promotions that may be “deceptive or unfair” in the absence of clear disclosures that they’re compensated advertising. Advertising and promotional messaging on social and mobile media are at least partly responsible for the update of the guidelines, which […] - Samsung Introduces Galaxy S4 With Nary A Mention Of Android Or Google
At a Broadway-style premiere this evening at New York’s Radio City Musical Hall, Samsung unveiled its heavily anticipated Galaxy S4 handset. The event had the hype and production values of an Apple product launch. But, what barely seemed in attendance was any idea that the S4 is an Android phone or contains Google services. Samsung […] - Samsung Launches The Galaxy S4
Samsung formally unveiled the latest in its Galaxy S line-up of smartphones, the Galaxy S4 (or officially, the Galaxy S 4). The phone features a 5″ screen without getting larger than the Galaxy S3 plus an array of features that seemingly put Samsung’s own brand ahead of Google and Android. For more about the lack […] - Report: #Hooray, Hashtags Coming To A Facebook News Feed Near You
To date, Twitter has owned the market on real-time, crowd-sourced information. Whether it’s during the Super Bowl, Television, or cultural events — users flock to Twitter (and hashtags) to see what’s happening. Our own Danny Sullivan summed up the current Facebook/Twitter experience masterfully in the article “For Social Media Viewing, Twitter Is Live TV, Facebook Is […] - Facebook’s 558 Million Video Views In February Is Its All-Time High [comScore]
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Panda Update 25 Seems To Have Hit
- Google: We’re Unlikely To Confirm Current Or Future Panda Updates
- How Enhanced Campaigns May Affect Your Analytics
- Google Sends BBC News A Manual Link Penalty Notification
- Search In Pics: Bill, Ted & Rufus At SMX, Google Playground & Bing It On Taxi
Online Marketing News From Around The Web:
Affiliate Marketing
- 3 Important Affiliate Marketing News of the Week of March 15, 2013, www.amnavigator.com
Analytics
- Bringing simplicity to large data analytics with Google BigQuery, googleenterprise.blogspot.ca
- Content Marketing Metrics Fun With Google Analytics, HighRankings Forums
- Google Analytics Premium expands to Japan, Google Analytics Blog
- Why Google Analytics Tagging Matters – Whiteboard Friday, SEOmoz
Business Issues
- Introducing ‘Google Play News’ – A Newspaper Section Is On Its Way To The Play Store, www.androidpolice.com
- PayPal acquires mobile app developer Duff Research, Internet Retailer
Content Marketing
- 57% Of Online Consumers Have Confidence In Product Videos [Report], www.reelseo.com
- Communicating Complex Ideas With Comics, Smashing Magazine
- How to Use SlideShare to Generate Leads, www.socialmediaexaminer.com
Conversion Optimization
- When the Apple Falls Too Far From the Tree – 10 Conversion Mistakes Being Made by the Tech Giant, KISS Metrics
Copywriting, Design & Usability
- 26 Awesome Examples of Responsive Web Design, www.noupe.com
- Studying User Experience Trends in Website Layouts, designm.ag
Email Marketing
- Email Marketing: Are You a Good Sender or a Bad Sender?, blog.exacttarget.com
- For B2B Marketing, Email Should Be Targeted and Personalized, eMarketer
Internet Marketing Industry
- What the Marketing Agency of the Future Will Do Differently, blogs.hbr.org
Mobile/Local Marketing
- Do People Watch Video Differently on Mobile Phones vs. Tablets?, eMarketer
- Nearly 35% Of Android Apps In China Secretly Steal User Data, Another Sign Of Google’s Lack Of Control, TechCrunch
Other Items
- Google Reader is dead, so we rebuilt it for you in Zite (in six hours), blog.zite.com
- How to bring your Google Reader feeds over to Flipboard, www.idownloadblog.com
Social Media
- 6 Ways for Public Relations to Ask for a Correction on Wikipedia, socialfresh.com
- 10 Reasons Your Business Still Doesn’t Use Pinterest, Small Business Trends
- 7 Ways Buffer Will Change Your Life, selfpublishingteam.com
- Can Google+ Save Discussion Forums?, Social Media Today
- Personalized Newspapers and How the Newsfeed Will Affect Marketers, fbppc.com
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories