Marketing Day: March 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]
  Email is the most common activity that U.S. adults do on their smartphones, with web browsing and using Facebook a close second and third, respectively. That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and […]
• Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity
  Google Analytics just stepped up their real-time reports by adding four new features: an Events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. […]
• How I Got Accepted To Google Glass
  I am one of the 8,000 people to be accepted into the early Google Glass explorer program. Although, I am told those who applied to the earlier version of Google Glass Explorer program have not heard back from Google about when they will receive their Google Glass. But, those who completed the Google Glass Explorer […]
• Klout Announces Bing Integration & Begins To Filter Instagram Data Into User Scores
  Exciting new changes are hitting Klout today including integration with Bing search and the addition of Instagram data on user Klout scores. While Klout has integrated with Instagram previously (data has never influenced Klout scores), the Bing integration is new and can show directly on the Search Engine Results Pages. Klout + Instagram In 2011 […]
• The New SEO = Social Engagement Optimization
  SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen searching for food. So does social […]
• Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device
  According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne’s survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Report: PPC Tablet Spending Up 112%, Smartphones Up 113%
• Google Tests Orange URLs & Light Blue Titles On Tablet Search Interface
• Do You Really Need An Agency To Help Manage Large Campaigns?
• CPC Decline Ends: Rising 7% In Q1 Due To Mobile & PLAs [Covario]
• The SEO Guide To Getting Started With Google Webmaster Tools
• Secure Your Spot at Search Marketing’s Big Dance – SMX Advanced Rates Increase Friday
• Google Answers Who’s That Actor In That Movie In Google Play TV App
• As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News
• Bing Adds Search Filter To Sort Results By Time Period

Online Marketing News From Around The Web:

Affiliate Marketing

• The Hub is Here!, blog.skimlinks.com

Analytics

• Analytics Is Like Driving, ClickZ
• Google Universal Analytics For Offline Behavior, online-behavior.com

Blogs & Blogging

• How Quick Sprout Gets 176 Comments Per Blog Post, www.quicksprout.com
• How to make money out of blogging and why I failed at Linklove London, www.cornwallseo.com
• Storify starts to monetize with VIP, a premium plan for live-blogging, custom sources and more, thenextweb.com

Business Issues

• Ad Agencies Frustrated As Yahoo Focuses Energy Elsewhere, Ad Age
• Calling all SF Bay Area residents: help test our new local, same-day delivery service, googlecommerce.blogspot.com
• Facebook gets OK to build second campus in Menlo Park, Mercury News
• Has Marissa turned the boat around? Analysts predict gains for Yahoo, VentureBeat
• Taking a stand on open source and patents, google-opensource.blogspot.com

Content Marketing

• 23 Content Marketing and Idea-Generating Resources for Your Toolbox, upcity.com
• How Content Marketing Rocketed These Startups Forward, onboardly.com
• Three Easy-to-Make Content Marketing Blunders, www.blueglass.com

Conversion Optimization

• The Landing Page Optimization Process [Infographic], unbounce.com

Copywriting, Design & Usability

• Here’s How David Meerman Scott Writes, www.copyblogger.com
• Proprietary CMS vs Open Source: It’s a Little Like Renting vs Buying, www.searchinfluence.com
• Why Media Sites Should Adopt Responsive Design, PBS

Email Marketing

• Email Marketing and Beyond, www.poweredbysearch.com

General Internet Marketing

• The Ultimate Marketing Guide For Real Estate Agents, www.signs.com

Mobile/Local Marketing

• Digital’s Share of Local Ad Spend Poised for Gains, eMarketer

Reputation Management

• The complete guide to protecting your online reputation by buying negative domain names, www.trackur.com

Social Media

• Facebook “Reply” Feature: A customer service game-changer, www.tmmpdx.com
• How AT&T, Whole Foods and REI Will Survive Social Darwinism: The Three Cs of Social, www.mpdailyfix.com
• Tweetdeck update for Mac and Windows adds filters for columns and search, www.engadget.com
• Why Your Facebook Fans Are Not Your Fans, joelcomm.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.