Marketing Day: March 29, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Vine Adds Video Embedding, Expands Social Sharing Even though there’ve already been some clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely […]
Matt McGee on March 29, 2013 at 4:01 pm | Reading time: 5 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Vine Adds Video Embedding, Expands Social Sharing
Even though there’ve already been some clever brand uses of Vine, the reality is that Twitter’s six-second video sharing app has had an extremely limited feature set. That’s starting to change today with a small-but-important update to Vine’s iOS app and its video post pages. Each video now has embed code for using on other […] - Marketing Biz: Bringing Order To Chaos
The theme this week was about bringing order to chaos. Whether it’s Centzy aggregating local business data online, comScore’s new Multi-Platform measurement, Apple’s acquisition of indoor mapping company WifiSLAM or Planspot’s event marketing platform, the goal is the same – bring more clarity and definition to heretofore messy problems. This is … Marketing Biz. Centzy […] - Will Facebook Launch Its Own Phone At Its Android Product Event On April 4?
Facebook is announcing big news next Thursday at its Menlo Park headquarters. Invitations to attend a product announcement invited media professionals to “Come see our new home on Android.” Will it be a Facebook phone? Speculation is that this might be the long-rumored Facebook phone. 9to5Google reported that Facebook joined forces with HTC and has been […] - Building Marketing Into Your Mobile Products
Starting a new business venture can be a daunting experience, especially when introducing mobile products. You not only have to deal with all the business logistics and financial burdens of your new business; but, you also have the worries that you might not attract an audience. Marketing your product is a vital link to your […] - 2013: The Year Of Affiliate Attribution?
You’ve probably read a thing or two about affiliate attribution in a trade publication or heard it mentioned at industry events. Affiliate attribution is one of the hottest and most controversial topics in the performance marketing industry today, and many Internet retailers are trying to figure out the best approach. Not only is it a […] - Infographic: Video Content, Especially On YouTube, Wins In Google Universal Search
Google Universal Search is a way that Google blends in matches from its “vertical” or “specialty” search engines, like image search or video search, into webpage results. What’s the best way to tap into Universal Search in order to be visible? Have video content, especially on YouTube, according to a new study. The study, by […] - New York’s Highest Court Upholds State’s Nexus (Affiliate) Tax Law
New York will continue to collect sales tax from out-of-state retailers that have affiliates operating within state boundaries, according to a ruling today by the New York Court of Appeals. The court voted 4-1 today to uphold the state’s 2008 law that says having affiliates in the state gives online retailers “a substantial nexus” and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- 5 Simple Ways To Debug Your Google Analytics Installation
- Search In Pics: Google Easter Eggs, Google Surf Board & Solar Cars
- Google Shopping Visibility Plunges In “Universal Search” Results; Video Stays Dominant
- Apple Hiring ‘Ground Truth’ Managers To Improve Maps
Online Marketing News From Around The Web:
Analytics
- Yelp Revenue Estimation Tool – Let’s Rethink It, localvox.com
- Google Analytics Bug Exposes Your PPC Data, www.rocketmill.co.uk
- Spring Cleanup: Bad Data, Not Big Data, Needs Your Attention, ClickZ
- Using Google Analytics Quickly and Effectively, www.seo-chicks.com
Blogs & Blogging
- Welcome To The Era Of Robot Bloggers, Journalists And Writers, www.twistimage.com
- What is an XML Sitemap? How to Create a Sitemap in WordPress?, www.wpbeginner.com
Business Issues
- Biz Stone Is Poised to Launch New Mobile Startup Called Jelly, All Things D
- China to Tighten Oversight on Apple, Wall Street Journal
- Facebook Preparing More Visible Embrace of Android, Wall Street Journal
- Google’s Patent Pledge Covers Its Own Ass, ReadWrite
- New Android Smartphone Is Said to Favor Facebook, New York Times
Content Marketing
- Content Marketing: The Real Value, www.virante.org
- Do Executives Actually Watch Promo Videos? Yes! Here’s the Insider Scoop, www.engagedleadership.com
- FTC Disclosure Rules: 6 Factors Content Producers Should Keep in Mind, contentmarketinginstitute.com
Copywriting, Design & Usability
- Developing Accurate User Personas: Dominate UX Design, labs.openviewpartners.com
- Negative Space is an Important Design Tool: Here’s Why, designmodo.com
Display & Contextual Advertising
Domaining
- Company buys two domains from Frank Schilling for $80,000, Domain Name Wire
- ICC publishes initial list of new TLD Community Objections, Domain Name Wire
- Verisign to ICANN: not ready for new TLDs, Domain Name Wire
Internet Marketing Industry
- Acquisio Appoints Tracy Smith to CMO, Marc Poirier to Executive VP Business Development, www.acquisio.com
- Meet the Investors of Social Networks and Social Media, www.web-strategist.com
- Why We Acquired Two More Companies … And We’re Just Getting Started, blog.hubspot.com
Mobile/Local Marketing
- Consumers love mobile, but what about advertisers? 4 top brands give their views, VentureBeat
- Proof Google Must Really Need Google+ Local Reviews, ReadWrite
- YP Teams With Yext On Listings Service, MediaPost
Reputation Management
- The Definitive Guide to Online Reputation Management, KISS Metrics
Social Media
- 5 Steps to Facebook Authority – Whiteboard Friday, SEOmoz
- 75% of Facebook engagement is in the first 180 minutes, says Facebook competition-winning tool, VentureBeat
- Facebook tests omnipresent ‘compose’ button to let users make posts from any page of the site, Inside Facebook
- Four tips for marketing on Twitter from @charitywater, Twitter Advertising
- Growing Twitter Engagement: Lessons from FGCU’s Social Team, simplymeasured.com
- How Journalists Can Use Vine, PBS
- Making Google Plus Work for You, www.askchefdennis.com
- Replies & Ranks: How Facebook’s New Commenting System Impacts Marketers, blogs.adobe.com
- Springing Forward at Delicious, Delicious Blog
- Study: 82% of SMBs Use Facebook for Marketing, 25% Use Twitter, streetfightmag.com
- The Value of Showing Up on Social Media, Small Business SEM
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
Related stories