Marketing Day: March 5, 2014

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”?
  Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter’s service and building its brand. Twitter’s media spend is […]
• As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewey
  Microsoft is apparently readying its own digital assistant called “Cortana,” to take on Apple’s Siri and Google Now. Hopefully, Cortana will see more love than Microsoft’s other assistant that you have probably long forgotten about. Ms. Dewey. Ms. Dewey? She was an experimental interface launched in October 2006 for Microsoft’s search engine Live Search (now […]
• Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions
  Using social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates — “like our page for an exclusive offer” — were the hot ticket several years ago. And right now you can sync your American […]
• Samsung Devices Driving Almost 60 Percent Of Android Traffic
  Samsung overwhelmingly dominates North American Android traffic, according to new data from Chitika. The findings are based on “tens of millions of U.S. and Canadian Android-based online ad impressions” from February. Chitika looked at all Android devices (tablets and smartphones) on its network and found that the Korean company has a 55.5 percent traffic share. […]
• Flipboard Buys Zite From CNN For Deeper Personalization
  Former Flipboard competitor and news aggregator Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for Zite. CNN acquired Zite in 2011 for just over $20 million. Zite emerged from the ashes of “discovery Engine Worio.” Worio used search technology to help users discover […]
• The Sale After The Sale: The New Reality Of Selling Display Ads
  In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels. While […]
• What Does The WhatsApp Deal Mean For Brands?
  Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by now about Facebook buying mobile messaging app WhatsApp for $19 billion. There has been a huge amount of discussion and speculation about why Facebook spent more than it cost to put men […]
• Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins
  Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality […]
• Marketing Land Summit Preview: “From Content Marketing To Media Company” By Copyblogger Media’s Brian Clark
  The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned […]
• Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars
  As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night’s Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That’s “billion” with a B. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics
• Go Deep: Product Listing Ad Campaigns That Just Focus On Top Sellers Get Short Changed [Study]
• Create A Winning Paid Search Strategy For The World Cup
• Spotted: Google Knowledge Graph Ad Tests New Google Shopping PLA Display
• 7 Common Pitfalls Of Google Display Network Campaign Management
• Xbox One Gets Bing Web Search

Online Marketing News From Around The Web:

Analytics

• How To Use Google Analytics For Business, www.koozai.com

Business Issues

• Facebook Messenger arrives for Windows Phone sans voice features, www.engadget.com
• Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013, TechCrunch
• Steven Ballmer Reflects on Missteps and Ponders the Future of Microsoft, New York Times
• Under Pressure, Facebook Restricts Gun Promotion on Social Network, Wall Street Journal
• Yahoo acquires social media visualization startup Vizify, www.geekwire.com

Content Marketing

• Over 75 Tips On The Evolution Of Content Marketing, www.koozai.com

Display & Contextual Advertising

• Google AdSense Extending Wire Transfer AdSense Payments, Search Engine Roundtable

General Internet Marketing

• How To Nurture Your Leads To Build Your Online Brand, www.webpresence.tv

Internet Marketing Industry

• Innovid Selected by Atlas as Preferred Global Video Ad Platform Partner, PR Newswire
• OneSpot Announces Appointment of Leading Industry Experts to Board of Advisors, www.onespot.com

Mobile/Local Marketing

• Apple Bringing New Full-Screen Video iAds to Mobile Apps, Ad Age

Other Items

• Employer Who Takes Over Employee’s Social Media Accounts May Commit Privacy Violation–Maremont v Susan Fredman Design, Eric Goldman

Social Media

• Facebook, Instagram Announce New Educational and Enforcement Measures for Commercial Activity, Facebook

Video

• Why YouTube Pre-Roll Ads Rock & How To Take Advantage of Them, www.convinceandconvert.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.