Marketing Day: May 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Study: Folks With Latest Version of IE Are Most Likely To Click On Ads

  A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads. The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are more likely to […]

• Could Google Maps Return To iOS In Stronger Form As A Separate App?

  After I wrote the story saying that Apple was going to replace Google Maps with its own product when it rolls out as part of iOS 6, I had a conversation with a friend. He reminded me that Apple is actually in control of the majority of elements of the Maps app on the iPhone. […]

• Check-In Service Usage Has More Than Doubled In Past 9 Months, Study Says

  The number of Americans using check-in services has more than doubled in the past nine months according to a new Pew Research Center study. Pew’s Internet & American Life Project surveyed more than 2,200 adults earlier this year and found that the use of geosocial services — such as Foursquare and Gowalla* — to check-in […]

• Marketing Biz: Porn, Hoodies and Minority Report Ads

  Once again, this week felt like an episode of Melrose Place, with fashion gossip, porn and the unraveling of lies. Thankfully, there was alternative programming available with notable start-ups (Drawbridge and Mixpanel) raising a round of funding and advances by Google and Foursquare in the convergence of social, local, mobile and commerce. Drawbridge Comes Out […]

• Facebook Tests “Highlight” Ads On User Posts To Boost Visibility

  A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post. New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that friends see their message: This ad type is very unusual as it is geared towards users instead of […]

• Reports: Yahoo CEO Blames Recruiter For Resume Error

  Yahoo CEO Scott Thompson, who has been accused of fudging his resume by adding a computer science degree when he had none, told the company’s board yesterday that he never provided Yahoo with a resume, according to a report by Reuters. Instead, the executive search firm that presented him to Yahoo prepared a package that […]

• Report: Apple Replacing Google Maps With Own Product In iOS 6

  Apple has been busy scooping up mapping companies over the past three years. So it was only a matter of time before Cupertino decided it would replace Google Maps with its own product. That’s apparently what’s going to happen when Apple releases iOS 6 later this year, according to the 9to5Mac blog. “Trusted sources” cited […]

• Program Growth Through Publisher Knowledge

  If you are currently managing an affiliate program, I’m sure you know who your Publishers are. Perhaps you could even tell me the number of Publishers that have applied, been approved, and been declined over the life of your program. But do you truly know who your Publishers are? Two questions I think are important […]

• “Internet Marketing” Isn’t A Scam; Fix It, Please, The Verge

  Hey, The Verge. Can I just call you Verge? We’ve got a little problem. Apparently you’ve grown past your gadget roots. In doing so, you’ve stumbled into just labeling a wide swath of legitimate marketers as scammers. By the way, in doing so, you’ve made yourself out to be scammers as well. You know what […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How Big Data Changed Crime Fighting & Is Changing The Practice Of SEO
• Zenya’s Next Gen Keyword & Categorization Platform
• Search In Pics: Yahoo! MAD Logo, Google Glass View & Office Jousting At Google
• The Ties Between Emotional Design & SEO
• Yahoo Search Sees 8th Monthly Share Decline — comScore

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate Marketing Challenges in 2012, kevinwebster.us

Analytics

• Metrics, Metrics On The Wall, Who’s The Vainest Of Them All? Actionable vs. Vanity, blog.kissmetrics.com

Blogs & Blogging

• 5 Painless Ways to Get Maximum Blog Comment Love, Social Media Today
• How to Create White Papers From Your Blog Posts and Use Them Effectively, www.problogger.net
• 7 Free and Easy Data Sources for Bloggers, contently.com
• Jay Baer’s Advice for Serious Bloggers [BlogWorld Preview], blog.shareaholic.com
• There’s No Best Time to Publish Blog Posts & Social Updates, Small Business SEM
• This Blog Sucks (And You’re Probably Not Reading This), www.twistimage.com

Business Issues

• EXCLUSIVE: Here’s How Yahoo CEO Scott Thompson Is Explaining His Bio Scandal, www.businessinsider.com
• Twitter Acquires Personalized Email Marketing Provider RestEngine, TechCrunch
• AT&T Completes YP Sale, blog.kelseygroup.com
• Facebook Privacy Policy Change Paves Way For Off-Facebook Advertising, Forbes
• Google Preps for Possible FTC Fight by Stepping Up Public Relations, Wall Street Journal
• Google, Twitter quizzed on Facebook-Instagram -source, Reuters
• LinkedIn Is NOT Buying Monster: Here’s The Real Story, www.businessinsider.com
• Video-sharing sensation Viddy rockets toward 30M users, banks $30M, VentureBeat

Content Marketing

• Five Tips For Video Marketing That Work, www.iblogzone.com
• If Your Content Isn’t Memorable, Does It Exist?, content-science.com
• Three New Tech Apps for Better Content Marketing, contently.com

Copywriting, Design & Usability

• 13 Things to Demand When Building a Website, Small Business Trends

Display & Contextual Advertising

• A Simple Guide to Measuring Facebook Ad ROI, blog.hubspot.com

General Internet Marketing

• Marketers Use Growing Number of Tools to Spur Website Engagement, www.emarketer.com

Internet Marketing Industry

• People on the Move in the Social Business Industry, May 11, 2012, www.web-strategist.com

Mobile Marketing

• How Mobile Influences the Customer Journey [Infographic], www.getelastic.com

Search Marketing

• Microsoft Weighs in on Ranking Authors in Social Networks, SEO By The Sea
• SEO isn’t a Technical Problem, it’s a People Problem, www.distilled.net

Social Media

• Add Quora to Your Facebook Timeline, www.quora.com
• 5 Pinterest Tools I Love, www.newspapergrl.com
• Introducing Pinterest to SMB Owners: Media Sharing Made Simple, www.webimax.com
• Moms 61% More Likely to Visit Pinterest, ClickZ
• Social Media and Your Last Will and Testament, www.trackur.com
• Summary: Going Viral On Pinterest on #SEOchat with @colbyalmond, www.searchmarketingweekly.com
• The New-Look Facebook for Brands, www.branded3.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.