Marketing Day: May 16, 2012

Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line Is bad weather good for business? Or is good weather a pain in the bottom line? […]

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Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Is Mother Nature Causing Stormy Sales? Weather Underground Shows How Weather Impacts Your Bottom Line

    Is bad weather good for business? Or is good weather a pain in the bottom line? Weather Underground has launched what may be the first of its kind — a tool that lets marketers track sales against local weather conditions. It’s called “Sales Tracker,” and it’s part of a new (and still in beta) Business […]

  • “Optimizing” Pre-Image Optimization

    The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard best practices short list to “optimize for images-off” — use live text for copy, include alternative text on images, make buttons bulletproof and so forth. The list […]

  • Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again

    Yes, Google+ has 170 million users, but just how active are they? A recent report from RJ Metrics suggests that based on public posts from 40,000 Google Plus accounts, engagement is poor. The average public Google+ post is seeing less than one +1, less than one reply and less than one re-share. The article cites the fact […]

  • Ahead Of IPO, GM Drops Facebook Ads; Forrester Warns Other Companies May Follow

    It couldn’t have happened at a worse time for Facebook, which has its initial public offering of stock later this week. General Motors has decided to stop advertising on the social networking giant, citing concerns about the site’s effectiveness. Meanwhile, a Forrester analyst says other companies are having doubts The GM news comes from a Wall […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

Mobile Marketing

Other Items

Reputation Management

Search Marketing

Social Media


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Matt McGee
Contributor
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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