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Marketing Day: Microsoft LinkedIn deal, Snapchat ads & brands on Facebook Live

Amy Gesenhues on June 13, 2016 at 4:00 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Someday, this story may be written by a computer
Jun 13, 2016 by Barry Levine
Computers are already graduating from writing financial reports and short marketing messages to self-creating ads and attempts at essays.
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Jun 13, 2016 by Janet Driscoll Miller
Contributor Janet Driscoll Miller has been spending on LinkedIn on behalf of her agency’s clients for the last four years. Here, she lays out her hopes, fears and a few suggestions for Microsoft as it integrates the B2B social network it has purchased.
As Snapchat’s ad biz expands, it’s pressing for shorter ads
Jun 13, 2016 by Tim Peterson
Snapchat will make it easier for brands to buy ads to run in more places, but it’s also pushing advertisers to cut their ad lengths.
The big picture guide to local SEO: ranking in 2016 & beyond
Jun 13, 2016 by Marcus Miller
Columnist Marcus Miller provides a comprehensive look into ranking factors for local search, including negative ranking factors and ways to differentiate yourself from the competition.
SocialPro is one week away, register today!
Jun 13, 2016 by Chris Sherman
Marketing Land’s SocialPro, the only conference focused on sharing real, proven social media marketing tactics from working professionals.
How to prepare for AdWords’ expanded text ads and device-based bidding
Jun 13, 2016 by Matt Umbro
Columnist Matt Umbro provides some advice for advertisers who want to be ahead of the game when Google’s recently announced AdWords changes go live.
New Podcast: Listen to Marketing Land Live via iTunes or Google Play
Jun 13, 2016 by Matt McGee
Our weekly video show is now available as an audio podcast, making it easy for anyone to listen while on the road, at home or wherever it’s most convenient.
The Microsoft LinkedIn Deal: What it means for advertisers
Jun 13, 2016 by Ginny Marvin
What might the merging of the two biggest graphs of professional data mean for advertisers?
Creating the VIP treatment for your customers
Jun 13, 2016 by James Green
How do you give consumers the star treatment they want? Columnist James Green says you need to look toward data, decision-making engines and channels to deliver the best experience.
How ignoring online reputation can destroy your PPC campaign
Jun 13, 2016 by Chris Silver Smith
Don’t make the mistake of ignoring your company’s ratings and reviews. Columnist Chris Silver Smith explains how your online reputation affects your PPC campaigns.
How 3 brands are using Facebook Live to connect, engage & inspire their fans
Jun 13, 2016 by Amy Gesenhues
Still in its early stages, Facebook Live is already proving to be a worthwhile platform for Dunkin’ Donuts, Tastemade and The Young Turks news network.
5 strategies to convert your readers into email subscribers
Jun 13, 2016 by Daniel Faggella
How do you convince readers to sign up for your email list? Columnist Daniel Faggella outlines some key tactics to improve your email marketing and generate more leads.
Microsoft buys LinkedIn for $26.2 billion
Jun 13, 2016 by Greg Sterling
Microsoft will integrate LinkedIn into its productivity tools and vice versa. LinkedIn CEO Weiner will continue to run LinkedIn under CEO Nadella
[WATCH] Marketing Land Live #17: Apple gets into paid search, Snapchat’s new Discover tab & more
Jun 13, 2016 by Matt McGee
In our latest weekly video show, we talk about paid search adds in Apple’s App Store, Snapchat’s contrarian view about using sound in videos and more.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

If Marketing Metrics Are Driving You Crazy, Read This, blog.marketo.com
Predictive Analytics for B2B Sales and Marketing has Certainly Crossed the Chasm, www.martechadvisor.com

Blogs & Blogging

Blog Authorship: Tools to Keep Your Blog Content Safe from Plagiarists and Duplication, www.problogger.net
Could Marketing Automation Be Hurting Your Blog-Reader Relationships?, www.problogger.net
The Ultimate Blog Marketing Checklist: 65 Tips, Tools, and Resources, contentmarketinginstitute.com

Business Issues

Apple takes on Google Photos with new Photos update, www.theverge.com
Salesforce.com Inc hires prominent hacking expert Trey Ford, www.reuters.com
Satya Nadella email to employees on acquisition of LinkedIn, news.microsoft.com

Content Marketing

How to Elicit and Use Employee Stories in Your Content Marketing, www.marketingprofs.com
Skyscraper Content the Right Way: How to Truly Help Your Readers, contentmarketinginstitute.com

Conversion Optimization

10 Statistics Traps in A/B Testing: The Ultimate Guide for Optimizers, conversionxl.com
Why You Can’t Out-CRO Bad Traffic, blog.crazyegg.com

Copywriting, Design & Usability

10 nudge-tastic examples of persuasive copywriting from charities, econsultancy.com
6 Key Ways Design Thinkers Approach Problems, www.fastcodesign.com
Four Web Development Technologies That Marketers Need to Know Now, www.marketingprofs.com

Domaining

.store Suffix Provides Retailers an Opportunity to Rebrand, multichannelmerchant.com
Desired Domain Name Taken? Here’s What To Do Next, www.blogherald.com

E-Commerce

5 Content Marketing Ideas for July 2016, www.practicalecommerce.com
9 experts on the state of ‘buy online, pick up in-store’, www.retaildive.com
Amazon Prime’s next target customer is the Target customer, qz.com
Are Loyalty Programs Worth it for E-Commerce Websites?, blog.kissmetrics.com
Could New EU Geoblocking Rule be Good News for Small eCommerce?, smallbiztrends.com
Exclusive: Amazon is preparing to launch streaming music service – sources, www.reuters.com
How to Deliver Experiences First and Transactions Second, multichannelmerchant.com
Is Your Online Business Ready for a Subscription Model?, multichannelmerchant.com
Prevent “Out of Stock”: How to Create a Merchandise Plan That Rocks, company-enterprise.myshopify.com
Studies challenge e-commerce’s unstoppable trajectory, www.retaildive.com
Taking the Unexpected Out of Cart Abandonment, www.practicalecommerce.com

Email Marketing

10 Skills An Email Marketing Manager Needs To Succeed, www.jeffbullas.com

General Internet Marketing

3 Mistakes That Kill Any Data-Driven Marketing Strategy, www.martechadvisor.com
Do You Need an Agency That Follows Agile Marketing?, www.toprankblog.com
The Major Marketing Issue of the 21st Century, adage.com

Internet Marketing Industry

Check It Out: Moz Content’s Q2 Feature Updates (Tons of New Stuff!), moz.com
Sizmek Expands its Latin American Presence With Executive Hire in Mexico, www.nasdaq.com

MarTech

The Upside of Darwinian MarTech Soup, www.cmswire.com

Mobile/Local Marketing

4 steps to maximize app marketing, www.mobilecommercedaily.com
Looking to get app installs? Start with Social, 3qdigital.com
Yahoo is killing its old Messenger app on August 5, venturebeat.com
Are mobile ads within map applications a must-have location-based strategy?, www.mobilecommercedaily.com

Reputation Management

How to Manage a Brand, www.searchenginejournal.com
Strategies for Securing Ratings and Reviews – Honestly, www.searchenginepeople.com

Social Media

12 Creative Ways to Use Facebook Cover Images for Business, www.socialmediaexaminer.com
A YouTube institution, ‘unboxing’ is making its way to Snapchat, digiday.com
Aesthetic Imagery And Influencers: How High Street Fashion Brands Engage Users On Instagram, www.newswhip.com
Are Your Twitter Ads Still Attracting the Wrong Leads?, blog.adstage.io
Boost Your Social Media Following With Expert Quotes!, www.internetmarketingninjas.com
Facebook a bigger player at this year’s VidCon, Los Angeles Times
Facebook Ads Manager Updates: What Marketers Need to Know, www.socialmediaexaminer.com
Facebook CPMs Up 71% in Q1 (Report), www.adweek.com
Facebook Turns On Safety Check for First Time in U.S. After Orlando Shooting, www.adweek.com
Facebook’s Plan to Boost Ad Revenue, Turn Users Into Buyers, adage.com
Five subtle ways Facebook (FB) could influence the US presidential election in 2016, qz.com
How Chewbacca Made Kohl’s the Most Loved Brand in May, www.newswhip.com
How to Create Your Own Snapchat Geofilters, blog.bufferapp.com
Retailers should continue to test Snapchat, but at a small scale, www.mobilecommercedaily.com
Snapchat is becoming popular with the olds, qz.com
The Content Sharing Habits of Facebook Users, www.marketingprofs.com
Think your brand is safe on Facebook, Twitter, or LinkedIn? Think again., venturebeat.com
What Pinterest learned in two years working on its search engine, techcrunch.com
Why all the excitement surrounding Facebook’s Dynamic Ads?, econsultancy.com

Video

Autoplay is everywhere, but not all advertisers are buying, digiday.com
Digital Video Can’t Thrive Until We Resolve Its Data Challenges, adexchanger.com
GE gets aboard the Facebook Live bandwagon, digiday.com
How Insider is selling its newfound Facebook video expertise to brands, digiday.com
IHOP Livestreamed Some Pancakes on a Beach and It’s the Brand’s Top Social Video Ever, www.adweek.com
Mastering Digital Video Production Requires a Paradigm Shift, adage.com
Why VR is the next big thing for brands, techcrunch.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.