Marketing Day: Mobile-location data, Facebook app install ads & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The evolution of marketing platforms: From automation to journeys
  Jul 18, 2016 by Barry Levine
  The next generation of marketing automation is emerging, and it’s more focused on machine-informed journeys than rule-based campaigns.
• 4 reasons the world would end at the demise of local SEO
  Jul 18, 2016 by Lydia Jorden
  It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?
• Mobile-location data predicted Sports Authority’s demise and reveals the retailers that may benefit from it
  Jul 18, 2016 by Greg Sterling
  NinthDecimal analysis of consumer store visits shows broader value of retail foot traffic data.
• Lowest rates for SMX East go up Saturday. Lock in the best savings today!
  Jul 18, 2016 by Marketing Land
  Searching for the best performing SEO and SEM tactics? Look no further than SMX East, the most highly anticipated search marketing conference on the East Coast. SMX East returns to New York City September 27–29 — secure your seat today and lock in the best conference rates available!
• [WATCH] Marketing Land Live #20: Amazon Prime Day recap
  Jul 18, 2016 by Matt McGee
  This week, two special guests join us to discuss what Amazon did better this year to make Prime Day even bigger, and its impact on the e-commerce industry as a whole.
• Facebook to aim app install ads at people most likely to buy a product, complete a level
  Jul 18, 2016 by Tim Peterson
  Facebook will aim developers’ app install ads at the people who are likely to use it to purchase a product, complete a game level or view content.
• Quiz: Are you ready to level up your social media marketing?
  Jul 18, 2016 by Ben Cockerell
  Columnist Ben Cockerell challenges readers to test their knowledge of social media marketing and the latest in consumer usage patterns.
• How to drive real, measurable value with purchase intent analysis
  Jul 18, 2016 by David Booth
  Columnist David Booth explains why using purchase intent will help you understand what’s really important and where to prioritize your budgets.
• Back to school 2016: A shopping season for the books
  Jul 18, 2016 by Adam Grow
  With summer already halfway over, it’s time to start prepping for the back-to-school shopping season. Columnist Adam Grow digs into new data that reveals what you should expect from consumers this year.
• 3 reasons why digital research is backwards
  Jul 18, 2016 by Peter Minnium
  As digital advertising has evolved, our processes for measuring its effectiveness have stayed relatively the same. Columnist Peter Minnium explains why it’s time to rethink our approach and adopt a new learning system.
• Beco offers first battery-free beacon, which can run indefinitely on existing lighting
  Jul 15, 2016 by Greg Sterling
  We’re several years into the beacon and “Internet of Things” era, and only in the past year are we starting to move beyond pilot-stage implementations. Beacons have been most closely associated with retail in-store marketing (e.g., offers), but they have a much wider array of uses.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google rolling out Price extensions for mobile text ads
• Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic)
• The key to local SEO
• Google My Business now offering some businesses email-based verification
• Google Maps showing how long people typically spend at a store or venue

Online Marketing News From Around The Web:

Blogs & Blogging

• 4 Ways to Become a More Organized Blogger, www.blogherald.com
• Google Wiping Out 14 year old blog illustrates why you need to control your content, www.thedomains.com

Business Issues

• When Yahoo Ruled the Valley: Stories of the Original ‘Surfers’, New York Times

Content Marketing

• 4 B2B Content Secrets You Fail to Use, contentmarketinginstitute.com
• Driving Engagement through Content Marketing to Leverage Customer Loyalty, www.martechadvisor.com
• Famous Content Marketers Tell How They Generate Ideas, www.searchenginepeople.com
• For Compelling Content Marketing, Think Like a Journalist, www.cmswire.com
• Learn How to Master Content Marketing Supply & Demand, www.toprankblog.com
• Two months in: Bloomberg’s content marketing arm aims to make talking heads sexy, digiday.com

Conversion Optimization

• 15 Dead-Simple Hacks That Will Turn Your Site into a Revenue Machine, blog.crazyegg.com

Copywriting, Design & Usability

• 23 clever uses for colour in ecommerce UX, econsultancy.com
• Big Insights from a Tiny House: Risk, Time, and Listening in Great Business Writing, www.convinceandconvert.com
• Conversational Interfaces: Where Are We Today? Where Are We Heading?, www.smashingmagazine.com
• How The Atlantic, Slate and others obsess about user experience, digiday.com
• Why everyone hasn’t embraced user research – yet, www.usertesting.com
• Why We All Need Design Thinking, www.cmswire.com

Display & Contextual Advertising

• How Banners Can Trigger Interactions & Improve Conversions, blog.crazyegg.com

Domaining

• My conversation with Matt Mullenweg about domain names, domainnamewire.com

E-Commerce

• How CPGs Can Evolve Consumer Relationships by Selling Direct with Digital Commerce, www.martechadvisor.com
• How to Boost E-commerce Conversions, www.searchenginejournal.com
• How Your Online Store May Be Leaking Money, www.marketingprofs.com
• Mcommerce to capture 49pc of online retail sales by 2020, www.mobilecommercedaily.com
• My Amazon Dash button arrived, www.mobilecommercedaily.com
• Online shopping trends following the EU referendum, blog.affiliatewindow.com
• Overstock.com president Stormy Simon resigns, www.internetretailer.com
• Sell Like Amazon: 7 Examples of Triggered, Automated, and Personalized Marketing Campaigns, blog.kissmetrics.com
• Signs point to record e-commerce gains in Q2, www.internetretailer.com
• Understanding the New E.U. Privacy Shield, for Ecommerce, www.practicalecommerce.com

Email Marketing

• 3 Emails Every Automated Welcome Series Must Have, blogs.constantcontact.com
• How NourishWise built a healthy email strategy from the ground up, myemma.com
• Order Confirmation Emails Can Build Loyalty, Sell More, www.practicalecommerce.com
• The Six Most Effective E-Commerce Email Tactics, www.marketingprofs.com

General Internet Marketing

• 4 Ways Going Digital Will Improve Your Business, smallbiztrends.com
• Four ways brands are marketing through dating services, econsultancy.com
• Legal Lessons on Social Influencer Marketing, adage.com
• The 5 Fundamentals of Account-Based Marketing, blog.marketo.com

MarTech

• MarTech Health Checkup: Think Evolution, Not Revolution, www.martechadvisor.com
• The Benefits of Nurturing a Martech Culture, www.marketingprofs.com

Mobile/Local Marketing

• Google is still working on a standalone headset, www.engadget.com
• Grow your Business Beyond the App Install, www.facebook.com
• Half of Connected Devices in US Homes Are Mobile, www.emarketer.com
• Pokemon Go and Local: Why Now?, streetfightmag.com
• Smartphones Have Become a Staple of the U.S. Media Diet, www.nielsen.com
• The Missing Pieces Of Mobile Web Monetization, adexchanger.com
• The Modern iMessage Metamorphosis, www.socialmediaexplorer.com
• What the mobile world does online every 10 seconds, thenextweb.com

Other Items

• The Playlist Professionals At Apple, Spotify, And Google, www.buzzfeed.com
• 10 Awesome Image Creation Tools, www.internetmarketingninjas.com

Social Media

• 8 Ways to Customize Slack for Social Media Marketers, www.socialmediaexaminer.com
• 95 Awesome Social Media Facts You Should Not Ignore, www.jeffbullas.com
• Facebook, Instagram and Users’ Behavior and Emotions, www.adweek.com
• Former Googler Aims To Create A New Hate-Free Social Media Site, www.fastcompany.com
• How to Create Unpublished Facebook Posts, www.jonloomer.com
• Learn how #hashtags can help you, adsense.googleblog.com
• Medium aquamarine and palaces, not people, boost Instagram engagement, www.mobilecommercedaily.com
• Snapchat “Suggest” is the new way to get famous, techcrunch.com
• Snapchat talks with Hollywood about bringing shows to the platform, digiday.com
• Twitter May Be Liable for Sending Texts to Recycled Cellphone Numbers–Nunes v. Twitter, Eric Goldman
• What’s an Appropriate Audience Size for LinkedIn Ads?, www.clixmarketing.com
• Why Do Tweets Go Viral? The Psychology of the Most Successful Tweets, blog.bufferapp.com

Video

• 8 Salivating Tips For Video Marketing On Facebook, www.jeffbullas.com
• CMO’s Guide to Live Video, adage.com
• How Social Channels Teach Businesses the New Rules of Video, www.adweek.com
• How to Create Sticky Content With 3 Livestreaming Apps, contentmarketinginstitute.com
• How to Increase Your Facebook Live Video Reach, www.socialmediaexaminer.com
• Introducing Microsoft Stream: the secure destination to manage and share videos for businesses of all sizes, blogs.microsoft.com
• Periscope Adds Editors’ Picks Channel for Viewing Curated Streams, www.adweek.com
• Periscope, Facebook Live & YouTube Mobile Live Streaming, www.reelseo.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.