Marketing Day: MTV VMAs Set Twitter Record, Android Wear Now Compatible With iPhone & Holiday Insights
Amy Gesenhues on August 31, 2015 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
- MTV VMAs Set Record For Most Tweeted US TV Show (Excluding Sports)
Awards show draws 21.4 million tweets, only 4 million fewer than than the 2015 Super Bowl. - Wearables Game Changer: Android Wear Now Compatible With iPhone
Google just changed the rules for wearables. It has introduced Android Wear for iOS. The caveat is that right now it’s only available for one smartwatch, the LG Urbane. - 4 Ways Marketers Can Rip A Page From The Sales Playbook To Be More Effective
Sales and marketing don’t have to be at odds with one another. Columnist Steve Olenski discusses what marketing teams can learn from sales to benefit the whole organization. - How To Banish Bad Bots From Your Site Analytics
One study estimates that bots account for 56% of website traffic — and it’s likely their influence is skewing your analytics. Columnist Ben Goodsell outlines the threat and explains how to mitigate it. - Headache Or Opportunity? The Profusion Of Marketing Data
As the marketing industry continues to shift, marketers need to connect the data dots and learn how to integrate their martech and adtech, advises columnist Scott Vaughan. - 3 Steps To Better Holiday Insights With Cohort Analysis
If you’re not making use of cohort analysis, the pending holidays may be reason enough to jump on board. Columnist Jordan Elkind tells you how to get started. - With New CEO Aboard, Lands’ End Seeks To Reinvent Itself With Fall Campaign
For its fall effort, the 50-year-old retailer unveils a two-pronged approach aimed at expanding its portfolio while holding onto loyalists. - Yahoo: The Decline Of The Mobile Browser Is A Threat To Search
Earlier this week Yahoo held its second Mobile Developer Conference in New York. This was the East Coast version of its inaugural developer conference held in San Francisco earlier this year.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Predictions Tackles The NFL, Likes The Broncos, Colts, Packers & Seahawks
- Driving Growth With Marketing Automation – September 9 Webcast
- Yahoo Follows Google In Building Out Local Search Marketing Reseller Program
- India A Second Front In Google’s Antitrust Battles With Foreign Regulators
- 3 Steps To Find And Block Bad Bots
- 6 Non-SEO Tools You Should Be Using For SEO
- “US Tennis Open Results” Google Logo Delivers Search For Start Of Today’s US Open Tournament
Online Marketing News From Around The Web:
Analytics
- Stuck in the Digital “Dark Ages”? Get on the Path to Data Enlightenment!, blog.returnpath.com
- Why Marketers Today Must be Driven by Data, www.martechadvisor.com
Blogs & Blogging
- 27 Reasons People Aren’t Reading Your Blog Posts, www.jeffbullas.com
- Advanced Ways to Promote a Blog Post, www.searchenginejournal.com
- How to Revive A Dead Blog, pushingsocial.com
Business Issues
- AOL Acquires Photo And Messaging Startup Kanvas Labs, techcrunch.com
- Apple, Cisco Unveil Business Partnership, www.wsj.com
- Google Starts Deprecating Web Hosting Support In Google Drive, TechCrunch
- U.S. International Trade Commission clears Microsoft of patent infringement, www.reuters.com
- What to Expect When You’re Expecting an Apple Car, www.wsj.com
Content Marketing
- 10 Content Promotion Opportunities You Might Be Missing, www.convinceandconvert.com
- 5 Powerful Ways to Keep Building Authority Once Your Content Has Matured, www.copyblogger.com
- Are You Missing The Most Important Audience for Your Content Marketing?, contentmarketinginstitute.com
- BuzzFeed Just Became a Content Marketing Tech Company, contently.com
- Expert Content Marketing Advice: 13 Tactics To Improve Your Results, heidicohen.com
- Get Smart About Intelligent Content, www.cmswire.com
- Master Content Marketing with These Tips from Our Community, smallbiztrends.com
- Why You Should Sell a Story and Not Technology, www.martechadvisor.com
Conversion Optimization
- 13 Ways to Get More Opt-Ins From Your Content, contentmarketinginstitute.com
- 8 Conversion Mistakes Your Site`s Making and How to Fix Them, blog.crazyegg.com
- How to Utilize The Psychology of Persuasion to Increase Conversion Rates, blog.kissmetrics.com
Copywriting, Design & Usability
- A Beginner’s Guide to Digital Experience, www.cmswire.com
- Mastering the Art of Writing Sexy Bullet Lists, www.marketingwords.com
Domaining
- Google Buys ABCAlphabet.com, Alphabet.kr: Domain Costs Are Mounting, www.thedomains.com
- What Do Big Brands Pay To Protect & Buy Domains?, www.thedomains.com
E-Commerce
- Alibaba, JD.com Target Rural China for E-Commerce Growth, www.wsj.com
- How to make it easier for shoppers to buy on mobile devices, www.internetretailer.com
- How to Reduce Shopping Cart Abandonment by Optimizing the Checkout, company-enterprise.myshopify.com
- Online shoppers around the world flock to U.S. sites, www.internetretailer.com
- U.S. e-retailers should look to Latin America for growth, www.internetretailer.com
Email Marketing
- “Spam King” Faces Hard Time, Fines, smallbiztrends.com
- 4 Easy Ways to Grow Your Email List Using Mobile, blogs.constantcontact.com
- A Simple, Effective Approach to Email Marketing, www.compukol.com
- Email Is The Last, And Ultimate, Social Graph, techcrunch.com
- Reduce Spam Complaints by Listening to Them, blog.returnpath.com
- What Your Unsubscribers Can Tell You About Your Email Marketing, blogs.constantcontact.com
General Internet Marketing
- 50 Ways to Fail at Influencer Marketing, www.toprankblog.com
- How Marketing Funnels Work, blog.kissmetrics.com
- The next battle in the programmatic wars: direct response vs. brand advertising, digiday.com
Internet Marketing Industry
- GoDaddy Expands Online Store Offering with More Than a Dozen New Features, aboutus.godaddy.net
- Why Maker Studios Chose This Agency for Its Ad-Buying Service, www.adweek.com
- Sprinklr Integrates with the Instagram Ads API, www.sprinklr.com
Mobile/Local Marketing
- Getting Banned From The App Store Was The Best Thing That Happened To Us, techcrunch.com
- Google Tips Off Developers on Apple Security Workaround, Ad Selling, recode.net
- How to Use Mobile Messaging to Engage with Consumers, adage.com
- The Impact of Mobile on B2B Purchases, www.socialmediatoday.com
- The Surreal Emotional Cadence Of Tech Notifications, Illustrated, techcrunch.com
- Top Free Android Apps July (USA), blog.similarweb.com
- What App Developers Want to See In The New Apple TV, www.fastcompany.com
- Why Investing App Install Ads is a Must for Mobile App Marketers, www.martechadvisor.com
Social Media
- 5 Top Social Marketing Lessons From British Small Businesses, www.adweek.com
- 7 Science-Based Reasons to Use Emoticons, www.searchenginejournal.com
- 8 Ways to Effectively Manage Your Facebook Marketing, www.socialmediaexaminer.com
- 9 Social Media Marketing Tool Tips From the Pros, www.socialmediaexaminer.com
- Facebook engineers: Going mobile-first is not as easy as it looks, www.zdnet.com
- Facebook’s Post-Roll Video Ad Test With the NFL and Verizon Quietly Ends, blogs.wsj.com
- How to Build Facebook Traffic, www.internetmarketingninjas.com
- How to Use Pinterest to Grow Your Store Sales, smallbiztrends.com
- Introducing Google+ Collections on iOS, plus.google.com
- Nearly all B2B companies use Twitter and LinkedIn to increase brand awareness, www.internetretailer.com
- The Complete Guide To Holding A Facebook Sweepstakes, www.razorsocial.com
- The founders of two Facebook-acquired startups are leaving the company, qz.com
- The One Thing Missing From Your Twitter Profile Strategy: Pinned Tweets, www.adweek.com
- Twitter Is Testing Funky New Photo And Video Editing Tools, techcrunch.com
- Why Developing a Twitter Strategy is More Important Than Ever, www.convinceandconvert.com
- Will Social Media Give TV a Run for Its Money in the 2016 Election?, streetfightmag.com
Video
- 8 Brands That Live Stream Video for Innovative Marketing, www.practicalecommerce.com
- How to Use Periscope to Drive Business for Your Brand, www.socialmediatoday.com
- Interactive Video: The New Content Marketing Must-Have, www.adweek.com
- Online Video: How Consumers Use Resources to Shop, www.reelseo.com
- This Entrepreneur Uses Periscope As A Growth Hack, smallbiztrends.com
- We Hate Autoplay Too: 3 Experts on Landing Page Video Best Practices, unbounce.com
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