Marketing Day: New Facebook Ads, Mobile App Usage Rising & Android Smartwatches Compared
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, […]
Matt McGee on June 26, 2014 at 5:02 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook
Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront […] - Twitter Expands Certified Program With 5 Internationally Focused Partners
Pushing forward with its global efforts, Twitter announced today that is has added five internationally focused companies to its Twitter Certified Program. The companies — Luxembourg-based Talkwalker; Conversocial, with offices in London and New York; SocialBro, launched in Spain, now based in London; Argentina-based Socialmetrix, and New York-based Unmetric — specialize in the European, Latin […] - Comscore: Apps Now Account For Half Of All Digital Media Time
Even if you never looked at a single survey or piece of data you’d know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile […] - Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram
In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines.” It’s asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand […] - 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing
Mobile is quickly becoming one of the most important (if not the most important) channels for marketers to focus on. As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers is critical. On the heels of mobile/internet analyst extraordinaire Mary Meeker’s now famous […] - VIDEO + SLIDESHOW: The Future Of A Brand
Today’s marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow’s consumers do not want to buy “products.” They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It’s time to rethink your brand marketing strategies to […] - Ride The Tides Of Your Website To Make More Money With A/B Split Testing
In medieval London, pirates were often punished by chaining them to a wall near the Thames River (you pronounce it “ˈriv-ər”) at low tide. For most rivers, this wouldn’t be a problem. The pirate would simply get wet. However, the Thames, being an estuary, rises 15 feet, 20 feet or more at high tide. These […] - Buffer Launches A Hot-Or-Not Content Discovery & Sharing App For iOS
Buffer wants to make your content discovery and sharing routine dead simple with Daily by Buffer, officially released today in the iOS app store. The free app strips the process down to basics, serving a full screen view of one story at a time and giving you three choices: Click a button to read the […] - Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360
Google’s Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here’s our guide that […] - Check Out The SMX East Agenda – Register Now & Save $300
The Search Marketing Expo – SMX East agenda is now posted! Check out the agenda and register for the lowest-offered Super Early Bird rates. The SMX East agenda features 60+ sessions on paid search, SEO, local and mobile search, analytics and more. Couldn’t get a ticket for the sold out SMX Advanced back in June? […] - Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead
It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay’s Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both […] - Google I/O Big Takeaway: Android Will Be Everywhere
The big theme of the Google Keynote at its developer conference was “Android everywhere.” That wasn’t an official slogan or mantra, but it was the ambition behind the many announcements: Android Wear, Android Auto, Android TV. Google wants to put Android powered screens on your wrist, in your car and on your TV, everywhere you’re […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google Analytics Now Separates Brand And Non-Brand PPC Traffic
- MarTech: The Marketing Tech Conference – Special Rates Expire in 2 Weeks!
- PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers
- Want To Speak @ SMX East? Here’s How
- Remarketing Lists For Search Ads Can Now Use Conversion-Based Automated Bid Strategies In AdWords
- Competitive Analysis: The Most Valuable SEO Tactic You Ignore [Data]
- Android TV Shows Knowledge Graph Search Results
- How Hard Should You Press The Gas Pedal In Paid Search?
- VIDEO + SLIDESHOW: Search Powered Psychographics
- Google Begins Removing Search Results Over “Right To Be Forgotten” Demands
- RIP Technorati Blog Search & Rankings: The Once Popular Blog Tools Have Been Sunset
- Check Out The SMX East Agenda – Register Now & Save $300
Online Marketing News From Around The Web:
Analytics
Business Issues
- Building a More Diverse Facebook, newsroom.fb.com
- At Google I/O Conference, Protesters Inside and Out, New York Times
- Google Glass isn’t missing: Just a part of the wearable I/O equation, www.zdnet.com
- Here’s Why Google Glass Wasn’t Mentioned During the Google I/O Keynote, Glass Almanac
- How Google declared open war against passwords at I/O, PC World
- Plaintiff Gives Twitter the Bird: Company Being Sued Over SMS Ads to Non-Users , www.mobilemarketingwatch.com
- Watchdog group blasts Google for ads tied to credit card fraud, Internet Retailer
- Yandex.Disk Gives Users More Control Over Their Content on Social Networks, company.yandex.com
Content Marketing
- How Facebook Fans Can Inform Your Content Marketing Strategies, Content Marketing Institute
- Screen Size Matters: Adapting Content Strategy for Multiple Devices, moz.com
- You Won’t Remember That Infographic (The Right Way), www.blindfiveyearold.com
Conversion Optimization
- ‘The Beard Test’ | How Beard Length Affects Click-Through Rate, www.betabrand.com
- In Defense Of The Popup, ConversionXL
Copywriting, Design & Usability
- Mobile Design Cheat Sheet: Responsive, Dynamic and More, BruceClay.com
Domaining
Email Marketing
- 10 Ways to Build Your Email List – the Right Way, www.ducttapemarketing.com
Internet Marketing Industry
- Adobe Target Premium: It’s Here—and It’s the Best Yet, blogs.adobe.com
- AppsBuilder Gives Businesses Opportunity To Easily Add Mobile Services To Their Repertoire, bdaily.co.uk
- Bizo’s Annual State of B2B Lead Nurturing Report Reveals B2B Marketers Are Hungry for Greater Optimization, PR Newswire
- Celtra Launches Cross-screen Viewability for In-App and Web with New AdCreator Analytics, www.celtra.com
- Digital Advertising Alliance Adds Mobile Privacy Controls, Ad Exchanger
- IgnitionOne Announces $20 Million Series B Funding Led by SoftBank Capital, www.ignitionone.com
- Optimization Solutions Provider SiteSpect Expands Mobile Capabilities with Release of iOS Mobile SDK, MarketWatch
- Wego Launches Private Marketplace For Travel Advertisers, MediaPost
Mobile/Local Marketing
- How well do 100 major accommodation and destination websites perform on mobile?, Tnooz
- How Zappos wins at apps by leveraging mobile moments: Forrester, Mobile Commerce Daily
- Is the U.K. Moving Ahead of the U.S. in Location Targeting?, Street Fight
Other Items
- China Launches Campaign To Control The Internet, www.chinatopix.com
Social Media
- 3 Facebook Targeting Options Marketers Need to Know, Social Media Examiner
- SocialBro’s Favorite Twitter Decision EVER*, www.socialbro.com
- Still More Data Shows Pinterest Passing Twitter In Popularity, Forbes
- Study: Social Media is Not a Trusted Media Source for PR Pros, Convince and Convert
- Twitter Names Conversocial a Twitter Certified Product, www.conversocial.com
- Unmetric Secures Spot In The Twitter Certified Program, blog.unmetric.com
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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