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Marketing Day: New Facebook & Instagram tools, HTTP guide & more

Debra Mastaler on August 1, 2018 at 4:06 pm

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps
Aug 1, 2018 by Amy Gesenhues
Facebook has removed access to its API platform for inactive apps and is now queueing up active apps to make sure all undergo the new review process.
Facebook & Instagram introduce new user tools to track time spent on the apps
Aug 1, 2018 by Amy Gesenhues
Both platforms are rolling out an activity dashboard and new features to help users manage how much time they spend looking at their phones.
You need 23 keywords in a blog post to rank well. Not.
Aug 1, 2018 by Jessica Foster
Contributor Jessica Foster debunks keyword density myths and other SEO content misconceptions.
The ultimate guide to HTTP status codes and headers for SEO
Aug 1, 2018 by Barry Adams
Do you understand how HTTP protocol works and the impact it has on crawling and indexing web pages? No? Here’s a guide written by Contributor Barry Adams on HTTP status codes and headers that will make it easier to learn.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

Facebook updates video ad metrics & adds Moat as measurement partner
Aug 1, 2018 by Amy Gesenhues
Advertisers will soon be able to use Moat’s measurement platform to verify Facebook’s new Video Play metric.
A brand manager’s guide to virtual assistants
Aug 1, 2018 by Jane Price
Contributor Jane Price explains how and why brand managers should be involved in the development of a virtual assistant.
New report: CTV emerges as top platform for video advertisers, completion rates continue to improve
Aug 1, 2018 by Robin Kurzer
Extreme Reach’s video benchmark report also shows that viewability rates continue to rise.

Online Marketing News From Around The Web:

Future Trends & Factors of Social Selling Success, Level 343
15 Important Statistics About Smart Speakers in 2018, Convince and Convert
65% of Marketers Leverage Organic Social Channels to Distribute Video Content, KoMarketing
How B2B Marketers Can Use Facebook Video Ads to Drive Leads, Adstage
How to Plan a Years Worth of Content With One Original Research Survey, Content Marketing Institute
Marketing Hacks That Actually Convert, Infusionsoft

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.