Marketing Day: New Twitter rules, Google Assistant expands reach, Facebook video ads & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter to enforce new rules around issue ads starting September 30
Aug 30, 2018 by Amy Gesenhues
Aiming to rid its platform of bad actors, Twitter has released a new policy for ads that refer to an election or advocate legislative issues.
- Learn how to navigate Google’s Comparison Shopping Services
Aug 30, 2018 by Digital Marketing Depot
In the European Union, it’s been a tough 12 months for Google. But for every cloud, a silver lining. Mounting pressure (and a record fine from the EU for being anticompetitive) has triggered an unexpected, short-term boon for retailers.
- There is no reason to manage bids manually
Aug 30, 2018 by Frederick Vallaeys
When it comes to bid management, let the machines do the heavy lifting, advises contributor Frederick Vallaeys. Here’s why it’s best to automate the tedious work humans used to do to calculate CPC.
- Why following SEO trends guarantees SEO budget waste.
Aug 30, 2018 by Kaspar Szymanski
Blindly following SEO trends is almost guaranteed to waste an SEO budget and your time. Contributor Kasper Szymanski looks at the pros and cons of investing in SEO and how to maximize a budget.
- A kickback stampede: Why Google’s EU comparison shopping program may carry risk
Aug 30, 2018 by Andreas Reiffen
Google’s ploy to give comparison shopping service providers more market share has triggered a gold rush. Here’s why contributor Andreas Reiffen doesn’t think that’s a good idea.
- IBM Michael Trapani: AI may never understand a great meal, but it understands performance
Aug 30, 2018 by Barry Levine
Previewing his MarTech Conference presentation, Trapani sees AI not as a team leader, but as a team specialist.
- Google expands Assistant device network, adds polyglot support
Aug 30, 2018 by Greg Sterling
Company announces dizzying array of new integrations of the Google Assistant into speakers, displays and smart appliances.
- Without identity, retailer ad retargeting misses the mark
Aug 30, 2018 by Mike Sands
Marketers spend billions to retarget ads to customers and annoy them with their repetitive messaging. Contributor Mike Sands offers a suggestion for leveling up your retargeting game.
- Pandora rolls out new Dynamic, Sequential and Short-Form Audio ads
Aug 30, 2018 by Robin Kurzer
This is the first time the audio platform has offered anything beyond standard :15 and :30 audio ads.
- Facebook opens up video ad opportunities to more creators as it takes Watch global
Aug 29, 2018 by Amy Gesenhues
Ad Breaks are now available to Pages with 10,000 followers that have generated more than 30,000 one-minute video views during the past two months.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
- Managing the stack: Analytics, data management and the new era of marketing
Aug 30, 2018 by Jose Cebrian
Analytics tools aren’t just another level of your martech stack. Contributor Jose Cebrian argues that they should be interwoven throughout the technologies used in the marketing process.
Online Marketing News From Around The Web:
- 3 Things Managers Should Know About the Gig Economy, Business 2 Community
- Discover what Gen Z is watching on YouTube, Think With Google
- How People Are Watching Video and What This Means for Advertisers, Facebook Business
- How to Diversify Your Professional Network, Harvard Business Review
- How to Repurpose Your Social Media Content to Skyrocket Conversion, Social Bakers
- How to Research Buyer Personas for More Successful Marketing Campaigns, Social Media Examiner
- How to use exit Pop Ups to catch abandoning visitors, Vertical Response
- Introducing YouTube Giving: New tools for charitable giving on YouTube, YouTube Creator Blog
- The Simple Twitter Strategy That Helped Us Generate 90% More Clicks, Buffer
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.