Marketing Day: November 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Tune Out Your Friends & Tune Up Brands With Facebook’s New “Pages Feed”

  Sick of all your friends pictures of pets, babies and food? Facebook’s here to help. Today a new feature, “Pages Feed,” was launched. This feature is basically a news feed for Page content only. This is a perfect time for a greater emphasis on pages as Facebook has come under fire for recent Page reach issues. Just last […]

• Google Providing Authorship Analytics To Google+ Users

  Don’t expect the buzz around Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled authorship on articles) have found, Authorship Analytics. It shows traffic to pages where you are identified as the author. This appears to be rolling out for select users and appears in the […]

• Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For Businesses

  Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name. Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features. […]

• Why Sending Receipts Via Email Is A Good Idea

  I recently read an article about advances in the technology associated with printed receipts, their benefit as a transactional record, and the relative limits of moving to a hand-held transactional device. What that piece missed, however, was the huge value to retailers of emailing a receipt to customers who have made an in-store purchase. There […]

• Google: 63% Of YouTube Videos Are Now Restricted In Turkey

  We know that this year Government requests to remove content has skyrocketed so far in 2012. Thanks to Google’s more detailed transparency reports that were rolled out earlier this year, we can also see the most egregious countries along with request data. Turkey supplied 501 requests so far in 2012, up 1,013% from the previous reporting period. The most surprising morels of […]

• Facebook Ranked Comment Test Lets The Commenting Cream Rise To The Top

  According to a Mashable report, Facebook is now testing a ranking system for displaying comments on fan pages. The change will allow the most engaging comments to show higher up for a post. This is a logical test that social sites like Reddit have implemented for years and what Facebook currently allows with comments for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• 4 Anti-Science Marketing Attitudes That Keep Us In The Stone Ages
• Hijacking Google Search Results With Duplicate Content
• Filing A Google Reconsideration Request? For Best Results, Use The Same Language As Your Site
• A Trick To See Your Competitors Links Within Google Webmaster Tools?
• Study: 36 Percent Of Mobile Automotive Searchers Convert “Within The Hour”
• Trying To Get There From Here: Nokia And Mapquest Launch New Maps Products

Online Marketing News From Around The Web:

Blogs & Blogging

• I was sued over a blog post and you can learn from it, www.chris-moody.com
• Keeping Guest Blogging Organized: Individuals Vs. Companies, Search Marketing Standard
• The Blogger Outreach Equation, SEOmoz

Business Issues

• Twitter Gains Another Googler, Former Managing Director Of Commerce In Asia Pacific, Aliza Knox, TechCrunch

Content Marketing

• Content Curation Above Average is More Than Mindlessly Sharing Links, seo2.0.onreact.com
• Content strategy for Christmas and the New Year, www.seoptimise.com

Conversion Optimization

• Calling New Leads In Under A Minute Boosts Conversion Rates By 391%, www.marketingcharts.com
• Conversion for e-commerce: Two winning tests for a multilingual online florist, www.conversion-rate-experts.com
• Conversion Optimization – 9 Fundamental Steps to Success: Part 2, www.seomoves.org

Copywriting, Design & Usability

• 3 Ways To Make Your Website Visitors Bounce SEO.com, www.seo.com

Display & Contextual Advertising

• What Facebook’s Biggest Advertisers Say About ‘Invalid Clicks’, Business Insider

Domaining

• 31 end user domain name sales, domainnamewire.com

General Internet Marketing

• Has Black Friday Worn Out Its Welcome?, eMarketer
• Marketing to Women: Emotional Connection Important for Healthcare, jamiedunham.wordpress.com
• The Value of Customers – Flipping the Economics of the 80/20 Rule, www.clickz.com

Mobile Marketing

• Gartner Says Worldwide Sales of Mobile Phones Declined 3 Percent in Third Quarter of 2012; Smartphone Sales Increased 47 Percent, www.gartner.com
• Square hits $10 billion in annual payments processed, news.cnet.com

Other Items

• Google: Seriously, we’ve improved Google TV, news.cnet.com
• The Death of Consumer Reviews, justinsanger.com

Reputation Management

• Avis Tries Harder to Maintain a Great Reputation, www.trackur.com
• Interview with Online Reputation Management Expert Andy Beal, www.brickmarketing.com
• Social Media’s Role In Understanding and Influencing Reputation, Social Media Today

Social Media

• IKEA Italy: What Not To Do When Facing A Social Media Crisis, antezeta.com
• Improved Answer Ranking, www.quora.com
• The Ideal Social Media Strategy for Non Profits Part II, www.stepforth.com
• 4 Powerful Twitter Tools Businesses Should Use, arkarthick.com
• Facebook confirms dedicated ‘Pages Feed’ section rolling out, shows you only content from pages, thenextweb.com
• Facebook tests share button on mobile touch site, Inside Facebook
• Google Rolls Out Authorship Analytics to Google+ Users, geekbeat.tv
• Quora for iPhone 2.0, www.quora.com
• Recruiters post 1.7 million jobs on new Facebook jobs board, CNET News
• Social Jobs Partnership Application Now Live, www.facebook.com
• Social Media Trends in 2013: What You Need to Know, www.silverpop.com
• Twitter Tutorials, for $10,000 a Month, AllThingsD
• Understanding Like-gate, daltoncaldwell.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.