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Marketing Day: November 14, 2012

Barry Schwartz on November 14, 2012 at 4:57 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Tune Out Your Friends & Tune Up Brands With Facebook’s New “Pages Feed”
Sick of all your friends pictures of pets, babies and food? Facebook’s here to help. Today a new feature, “Pages Feed,” was launched. This feature is basically a news feed for Page content only. This is a perfect time for a greater emphasis on pages as Facebook has come under fire for recent Page reach issues. Just last […]
Google Providing Authorship Analytics To Google+ Users
Don’t expect the buzz around Google+ and authorship to be fading anytime soon. Geekbeat.tv found an interesting option that some Google+ users (who’ve enabled authorship on articles) have found, Authorship Analytics. It shows traffic to pages where you are identified as the author. This appears to be rolling out for select users and appears in the […]
Pinterest Grows Up & Goes Corporate With New Tools (And TOS) For Businesses
Now businesses can participate on Pinterest as their own corporate selves instead of as individuals. Today Pinterest launched a new business site that will allow a brand to participate under the corporate name. Some of the benefits that businesses will gain with the new accounts are better tools, case studies and insight into new features. […]
Why Sending Receipts Via Email Is A Good Idea
I recently read an article about advances in the technology associated with printed receipts, their benefit as a transactional record, and the relative limits of moving to a hand-held transactional device. What that piece missed, however, was the huge value to retailers of emailing a receipt to customers who have made an in-store purchase. There […]
Google: 63% Of YouTube Videos Are Now Restricted In Turkey
We know that this year Government requests to remove content has skyrocketed so far in 2012. Thanks to Google’s more detailed transparency reports that were rolled out earlier this year, we can also see the most egregious countries along with request data. Turkey supplied 501 requests so far in 2012, up 1,013% from the previous reporting period. The most surprising morels of […]
Facebook Ranked Comment Test Lets The Commenting Cream Rise To The Top
According to a Mashable report, Facebook is now testing a ranking system for displaying comments on fan pages. The change will allow the most engaging comments to show higher up for a post. This is a logical test that social sites like Reddit have implemented for years and what Facebook currently allows with comments for […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

I was sued over a blog post and you can learn from it, www.chris-moody.com
Keeping Guest Blogging Organized: Individuals Vs. Companies, Search Marketing Standard
The Blogger Outreach Equation, SEOmoz

Business Issues

Twitter Gains Another Googler, Former Managing Director Of Commerce In Asia Pacific, Aliza Knox, TechCrunch

Content Marketing

Content Curation Above Average is More Than Mindlessly Sharing Links, seo2.0.onreact.com
Content strategy for Christmas and the New Year, www.seoptimise.com

Conversion Optimization

Calling New Leads In Under A Minute Boosts Conversion Rates By 391%, www.marketingcharts.com
Conversion for e-commerce: Two winning tests for a multilingual online florist, www.conversion-rate-experts.com
Conversion Optimization – 9 Fundamental Steps to Success: Part 2, www.seomoves.org

Copywriting, Design & Usability

3 Ways To Make Your Website Visitors Bounce SEO.com, www.seo.com

Display & Contextual Advertising

What Facebook’s Biggest Advertisers Say About ‘Invalid Clicks’, Business Insider

Domaining

31 end user domain name sales, domainnamewire.com

General Internet Marketing

Has Black Friday Worn Out Its Welcome?, eMarketer
Marketing to Women: Emotional Connection Important for Healthcare, jamiedunham.wordpress.com
The Value of Customers – Flipping the Economics of the 80/20 Rule, www.clickz.com

Mobile Marketing

Gartner Says Worldwide Sales of Mobile Phones Declined 3 Percent in Third Quarter of 2012; Smartphone Sales Increased 47 Percent, www.gartner.com
Square hits $10 billion in annual payments processed, news.cnet.com

Other Items

Google: Seriously, we’ve improved Google TV, news.cnet.com
The Death of Consumer Reviews, justinsanger.com

Reputation Management

Avis Tries Harder to Maintain a Great Reputation, www.trackur.com
Interview with Online Reputation Management Expert Andy Beal, www.brickmarketing.com
Social Media’s Role In Understanding and Influencing Reputation, Social Media Today

Social Media

IKEA Italy: What Not To Do When Facing A Social Media Crisis, antezeta.com
Improved Answer Ranking, www.quora.com
The Ideal Social Media Strategy for Non Profits Part II, www.stepforth.com
4 Powerful Twitter Tools Businesses Should Use, arkarthick.com
Facebook confirms dedicated ‘Pages Feed’ section rolling out, shows you only content from pages, thenextweb.com
Facebook tests share button on mobile touch site, Inside Facebook
Google Rolls Out Authorship Analytics to Google+ Users, geekbeat.tv
Quora for iPhone 2.0, www.quora.com
Recruiters post 1.7 million jobs on new Facebook jobs board, CNET News
Social Jobs Partnership Application Now Live, www.facebook.com
Social Media Trends in 2013: What You Need to Know, www.silverpop.com
Twitter Tutorials, for $10,000 a Month, AllThingsD
Understanding Like-gate, daltoncaldwell.com

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and disclosures, click over here.