Marketing Day: November 21, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web. From Marketing Land: Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the […]
Matt McGee on November 21, 2013 at 5:01 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the Web.
From Marketing Land:
- Verdict: Samsung Owes Apple $290 Million More But It Won’t Matter
The Judge (Lucy Koh) in the landmark Samsung-Apple patent trial in California ordered a partial retrial on damages. Today the damages case was sent to the jury, which deliberated and awarded Apple $290 million more according to AllThingsD. In total Samsung owes Apple nearly a billion dollars in damages not counting legal fees. Yet for […] - Google On Microsoft’s Scroogled Clothes: Competition In Wearables “Really Heating Up”
Yesterday, news broke that Microsoft launched a new category on their Microsoft Store to sell Scroogled swag. Today, in response to the new merchandise on the Microsoft Store, Google sent out a formal statement: Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up. If you want to learn […] - Study Claims Marketers Shouldn’t Worry Over Gmail Tabs: 4 Months In & Not Much Has Changed
It’s been four months since Gmail rolled out its inbox tabs, and email marketing data provider Return Path claims not much has changed with reader rates since the tabs were introduced. Based on data from three million users who agreed to share their Gmail inboxes, Return Path’s study found promotional email engagement has changed only […] - Twitter Now Let’s More Advertisers Target TV Show Conversations
Today, Twitter announced a new ad product that allows all advertisers to target users who are tweeting about TV shows, not just those advertisers who are also running spots on those shows. Twitter’s TV ad targeting product, launched earlier this year, lets television advertisers promote tweets to users who are referencing the shows in which […] - Oh, The Places Pinners Will Go: Pinterest Introduces New Mapping Feature With Place Pins
Today, Pinterest introduced Place Pins, a new feature that lets users build a Pinterest Board using a map. According to the announcement, Place Pins, “Combine the beautiful imagery of a travel magazine with the utility of a map online so you can share it with friends.” Pinterest says Place Pins can be accessed on a […] - SMX West 2014 Registration Open – Best Rates Available Now, Save $300
Search Marketing Expo – SMX West returns to Silicon Valley for its seventh year in March 2014! Register now to take advantage of the lowest-available Super Early Bird rates. The SMX West conference program will run March 11-13; the expo hall will be open March 11-12; pre-conference workshops will be offered on March 10. Featuring […] - Google Testing New AdSense Ads With Logos
Another new Google AdSense unit has been spotted. The 90×90 units feature a thumbnail logo in addition to ad text. Here is a screenshot @netmeg sent to Barry Schwartz yesterday: These ads also feature the large blue round arrow “button” to encourage the click. - German Court: Google Privacy Policy Violates Consumer Rights
A German court has ruled that Google’s integrated privacy policy violates its national data protection law, according to a report from IDG news service. Google has had trouble and been criticized in Europe since consolidating its many privacy policies into one in March 2012. Google has maintained that its unified privacy policy, which allows the […] - The Year Of Beauty Sketches & Camels: Unruly Releases Top 20 Most Shared Ads Of 2013
Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April. According to Unruly, not only is the […] - Google Launches Plastic “Wallet Card” To Revive Payments Initiative
I won’t fully review the unlucky history of Google Wallet, a product which launched with very high expectations in September 2011. Its key personnel left (or were ousted) and it has effectively been blocked or thwarted by mobile operators with a competing payment product (Isis) that has just been released nationally with a murky outlook. […] - Calls Are A Timeless Performance Metric
Consumers’ research and purchase patterns have been changing rapidly, keeping marketers on their toes as they modify multimedia ad programs to meet their latest needs. Despite this evolving state of media engagement, the phone call remains a “go to” consumer response across multiple media — and thus represents a strong conversion indicator for many local […] - Why Matt Cutts Is Wrong About Responsive Web Design
Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless […] - Fans Or Frenemies? 3 Tips For Facebook Customer Service Crisis Management
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact’s Technology Pulse Q3, […] - Keynote Conversation: Peter Stringer, Senior Director Of Digital Media, Boston Celtics
Hello from Las Vegas. We’re here at Marketing Land’s SMX Social Media Marketing conference where Peter Stringer, senior director of digital media for the Boston Celtics, is having a keynote conversation with Marketing Land editor-in-chief Matt McGee about how the team uses social media for its promotional efforts. As Matt previewed, the talk — which begins […] - Facebook Upgrades Post Scheduling From 12 Steps Down To 4 & Now Shows In Activity Log
All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky, taking 12 steps for a page to actually schedule a post. Today, Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a lot […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Integrates TripAdvisor Tools, Content Into Search Results
- SMX West 2014 Registration Open – Best Rates Available Now, Save $300
- Google Seeking Feature Requests For Webmaster Tools
- Will Big Retail Rule Paid Search On Black Friday, Cyber Monday Again This Year?
- Testing, Testing, Testing: A Recap Of Google’s Latest Search Tests
- How Google Plus Profiles & Pages Gain Search Authority
- Matt Cutts: Wrong About Responsive Web Design
- 17 SEO Best Practices That Could Double Your Ecommerce Sales
- Optimizing For Seasonality: 4 Critical Paid Search Strategies
Online Marketing News From Around The Web:
Affiliate Marketing
- How to Find the Best Affiliate Programs in Your Niche, sugarrae.com
Analytics
- New Secondary Dimensions Provides Deeper Insights Into Your Users, Google Analytics Blog
Blogs & Blogging
- Blogging Like a Rockstar with Chris Ducker, www.blogherald.com
- Content: Feed Your Blog First, FeedBlitz
- The Ultimate Guide to Monetizing Your Blog, findmyblogway.com
Business Issues
- Introducing the new media.twitter.com, Official Twitter Blog
Content Marketing
- Six case studies that prove the power of content marketing, econsultancy.com
Conversion Optimization
- How simple design tweaks can make your CTAs 40x more successful, www.brafton.com
- 6 Proven Ways to Boost the Conversion Rates of Your Call-to-Action Buttons, Copyblogger
- Case Study: How We Improved Landing Page Conversions by 79.3%, ConversionXL
- How to Improve Your Conversion Rates with a Faster Website, moz.com
- Small Changes That Have a BIG Impact on Increasing Conversion Rates, unbounce.com
Display & Contextual Advertising
- 5 Steps to Rock Your Facebook Campaign’s Conversion Rate, www.amyporterfield.com
Domaining
- Yahoo! sells Sandwich.com for $137,500, and here’s the history behind 9 other domain names it sold at auction today., Domain Name Wire
Ecommerce
Email Marketing
- Leave The Stuffing In The Turkey: Why You Shouldn’t Overstuff Your Emails, www.aweber.com
- Veterans Day Redux: Using Email Competitive Intelligence, blog.returnpath.com
Internet Marketing Industry
- Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary, PR Newswire
- Welcoming Rob Balazy, Former CEO of Lycos and Inform Technologies, as President, blog.shareaholic.com
Mobile/Local Marketing
Other Items
Social Media
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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