Marketing Day: November 22, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Twitter’s Vine Adds 19 New Languages In Global Expansion
  Vine co-founder, Colin Kroll, announced in a blog post today that the six-second mobile video app is going global. Vine’s iOS app has been translated into 19 new languages and the Android app is now available in 21 more languages. The newest languages are: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Portuguese […]
• BI Report: Google Glass Will Sell 21 Million Units By 2018
  Google Glass will become a mainstream product that sells almost a million units when it’s released next year, and grow to selling more than 21 million units by 2018. That’s according to a new Business Insider (BI) analyst report out this week. “Despite the clunkiness and awkwardness of the early beta version of Glass, we […]
• Using Proxy Metrics As KPIs? Learn The Myths & Limitations
  There are various marketing channels today, some more suited for building awareness and brand equity while others are better for direct response. However, the reason marketers invest in any given marketing channel is the belief that it will eventually lead to revenue gains, whether in the short or long term. In an ideal world, we […]
• Are Twitter Ads Right For Your Local Business? How To Decide
  With Twitter blasting out of the gate with IPO news, not to mention 230+ million monthly active users, many local marketers have been left wondering: when does it make sense for a local business to test Twitter ads? And, how much time and energy should be devoted to Twitter with the myriad of other social media […]
• Using Paid Search To Aid Your SEO
  A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have had to rethink and re-calibrate their strategies significantly. Some changes caused more uproar than others; but, one thing has become increasingly clear: the art and science of both SEO and […]
• “Game On” Says @Xbox To @Oreo On Twitter, Over Edible Gaming Controllers
  The new Xbox One game console from Microsoft officially becomes available in only a few hours, and the folks running the Xbox Twitter account are having some fun with those over at Oreo, swapping edible controller pictures. It started earlier today, when Oreo tweeted a picture of an Xbox-rival PlayStation 4 game controller decked out […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google Shopping Adds New Consumer Features Ahead Of The Holidays
• Search In Pics: Duck Duck Go Flags, GoTo.com Swag & Google’s Winter Wonderlab
• How Paid Search Can Aid Your SEO Efforts
• Doctor Who Gets A Google Logo & Video Game For Its 50th Birthday
• 2014 SEO Roadmap: Adopting Semantic Markup
• Hummingbird In The Trenches: A Canary In The Coal Mine

Online Marketing News From Around The Web:

Affiliate Marketing

• Affiliate marketing gets smarter, www.thedrum.com
• An inside look at affiliate marketing by the Top 1000 e-retailers, Internet Retailer

Analytics

• Demographics and Interest Reports in Google Analytics, www.seerinteractive.com
• How To Extract Value From Google Analytics Referral Paths (The Video), KISS Metrics
• Why Should I Care About These 3 Social Media Metrics?, simplymeasured.com

Blogs & Blogging

• 11 Great Tips for Being a Better Blogger, 3qdigital.com
• 5 Ways Your Company Fails at Blogging, CopyPress
• How Often Should You Update Your Blog?, Small Business Trends
• How to Speed Up the Blog Writing Process [My Method], ProBlogger
• My Top 5 Blogging Blunders You Can Avoid, ProBlogger

Business Issues

• Google billionaires jet-setting to exotic spots and taxpayers appear to pay part of bill, Fox News
• Google in Talks to Create Prescription Lenses, Designs for Google Glass, Wall Street Journal
• What is Instagram’s next big thing? Messaging, perhaps, GigaOM

Content Marketing

• 2014: The year content marketing finally grows up?, eConsultancy
• Ethical Content Curation: A 10-Step Checklist, Content Marketing Institute

Copywriting, Design & Usability

• Behind the Pins: Building Pinterest 3.0 for iOS, engineering.pinterest.com
• Google Hummingbird: A User Experience Perspective, usabilitygeek.com

Display & Contextual Advertising

• Get the Facts on Yahoo’s New Native Stream Ads, 3qdigital.com

Domaining

• NetworkSolutions.com Tries To Sell A Domain Owner His Own Domain, The Domains

E-Commerce

• Are Mothers the Key to Holiday Shopping Campaigns?, eMarketer
• Yahoo Commerce Central extended to non-store small business, commercecentral.tumblr.com

General Internet Marketing

• Got an app? Increase revenue by building a website too, Inside AdSense

Internet Marketing Industry

• Skimlinks Unveils World’s First At-A-Glance Content Monetization Tool for Digital Publishers, PR Newswire

Mobile/Local Marketing

• Announcing App.net Broadcast, blog.app.net
• Google Play warms up to tablet-friendly apps, CNET

Other Items

• Solve for X: Help us work towards a radically better future, Official Google Blog

Reputation Management

• Great customer service leads to a great online reputation, www.trackur.com

Social Media

• Facebook Drives Massive New Surge Of Traffic To Publishers, Buzzfeed
• Pinterest Place Pins – Great New Feature for Travel & Hospitality!, ignitordigital.com
• Could a Google+ security flaw take down your YouTube page with no warning?, www.dailydot.com

Video

• Making it easier to bring Hangouts to work, googleenterprise.blogspot.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.