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Marketing Day: November 28, 2012

Matt McGee on November 28, 2012 at 4:59 pm

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Cyber Monday Generates $1.46 E-Commerce Haul, Mobile Responsible For More Than $750 Million Over Five Days
A dizzying array of data points about retail sales and consumer shopping have been flowing steadily since Friday. Among them are comScore’s final Cyber-Weekend e-commerce sales projections. Over the the four day extended holiday weekend US e-commerce sales were about $2.86 billion. Cyber Monday online sales were just shy of the anticipated $1.5 billion — […]
LinkedIn Opens Up Ad Interface With New API Program
LinkedIn advertisers will no longer be forced to use the self-service ad platform thanks to new LinkedIn Ads API. With the new API, partners like Adobe, Bizo and Unified can leverage the LinkedIn Ad tools to supplement their social offerings. The new API will allow developers to build their own custom tools and solutions to help get […]
Digital Marketing Agencies Make Strong Showing On Tech 200 List Of Fastest-Growing Private U.S. Businesses
Digital marketing companies are well represented on this year’s Tech 200, an annual list of the fastest-growing privately held companies in the U.S. This is the third year that Lead411 has put together the list, which is based on self-reported revenue growth over a three-year period; in this case, the period from 2009 to 2011, […]
Facebook Ads Don’t Work? That’s A Big Myth, Global Marketing VP Reportedly Says
Despite being a public company with billions in revenue, there’s still a lot of doubt about Facebook advertising. The company’s Global Marketing Solutions VP Carolyn Everson is trying to dispel that doubt, reportedly sharing at a conference this week that Samsung — though “sophisticated” targeting and other techniques — brought in $129 million in sales […]
Learning By Example: 9 More Responsive Emails
A few months back, I wrote a post outlining four responsive emails and the tactics they applied to content. I’ve received significant feedback on that post, so I’m diving back in to show some more responsive emails from my inbox. There’s a range of ideas here, from beginner to advanced tricks. It’s important that we […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

3 Event Tracking Actions You Should Be Using, Outspoken Media
Getting The Most Out Of Google Analytics For Lead Generation, Google Analytics Blog
Grow Your Own Analytics Talent, www.allanalytics.com
How To Add A Hostname Filter in GA, www.annielytics.com
Seven Metrics PR Should Track to Gain Respect, spinsucks.com
The Extent of Keyword Not Provided & Some Practical Solutions, www.websitemagazine.com
Web Analytics: How to Handle Direct Traffic and Dark Social., www.marketingtrenches.com

Blogs & Blogging

3 Tips for Starting a Small Business Blog, www.ducttapemarketing.com
Blogging Still Isn’t Overrated, Social Media Today
SEO 101 for Bloggers, www.swellpath.com
What Does Your Blog Say About You, www.thejackb.com

Business Issues

Two consumer groups urge Facebook to back off privacy changes, Los Angeles Times
Apple fails at its second attempt to patent the iPad’s design in Russia, thenextweb.com
FTC patent ruling might hint at how it will treat Google case, Reuters
Google Acquires Incentive Targeting For Coupon Programs, Mike Blumenthal
Groupon’s Andrew Mason: Of Course My Board Is Discussing Replacing Me. But I Want to Stay., All Things D
Italian tax police probe Google Italy again, Reuters
Marissa Mayer’s First Live Interview: God. Family. Yahoo., All Things D

Content Marketing

10 Steps to Create A Content Marketing Blueprint For Small Business, networkingexchangeblog.att.com
How to fix the sad state of content marketing, www.christopherspenn.com
How to Slowly Lose Trust, Influence, and Ultimately Your Audience, www.blueglass.com
Online Content Exploration Varies by Demographic, eMarketer

Copywriting, Design & Usability

20 Must Have Cheat Sheets for Web Development, zoomzum.com
Best Practices For Creative And Thoughtful User Interfaces, blog.usabilla.com
Black Hat CRO, Dark Patterns & Manipulative Interface Design, www.stateofsearch.com
Poor Grammar Sucks: Four Resources for Better Writing, spinsucks.com
To HTML5 or not to HTML5, that is the mobile question, www.webdesignerdepot.com
User-Centric Website Design, speckyboy.com

Display & Contextual Advertising

Advertising on Facebook: Self-Serve Ad Units Explained & Examined, searchenginewatch.com
Facebook Gives New Mobile Page Ads More Color And Context To Make Every Pixel Count, TechCrunch

Domaining

Go Daddy to auction .info “sunrise pending reallocation” domains, domainnamewire.com

Email Marketing

9 Ways to Improve the Impact of Your Email – The Works, www.chrisbrogan.com
Email Marketing Tips for Higher Education, www.fathomdelivers.com
Email Personalization: 137% increase in open rate from personal note approach, MarketingSherpa
Study: Recipients Use Spam Complaints To Unsubscribe From Email, www.marketingvox.com

General Internet Marketing

Trends for 2013: Commerce Loses Its Linearity, eMarketer

Mobile/Local Marketing

Having Issues with Your G+Local Social Merge? My Advice: Don’t, Mike Blumenthal
Is it Finally Time for Tablet Commerce?, www.getelastic.com

Other Items

Cyber Monday online retail traffic increased 11% in 2012, www.experian.com
Cyber Monday Spending Soars to $1.46 Billion, Ranking as Heaviest U.S. Online Spending Day in History, comScore
Flickr T-Shirts are now available!, Flickr Blog
Latest phishing security test shows Chrome is the best, followed by IE10, Safari, and then Firefox, thenextweb.com

Social Media

Black Friday & Cyber Monday Sales Data – Did Social Media Fall Flat?, www.searchinfluence.com
6 Social Media Trends to Watch in 2013, www.likeable.com
A New Way To Connect Twitter To Lead Generation, b2bdigital.net
Facebook mobile versions lack options to provide negative feedback on ads, Inside Facebook
Social networks show little impact on black Friday, leaderswest.com
This is What Happens When You Abuse Facebook Promoted Posts, www.jonloomer.com
Tips on How to Improve Social Media Marketing in 2013, www.onlinemarketinginstitute.org
Twitter Advertising: #SmallBizSat 2012, Twitter Advertising
What kinds of local stories drive engagement? The results of an NPR Facebook experiment, Nieman Journalism Lab

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.