Marketing Day: November 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• TIME Names Google Glass A ‘Best Invention Of 2012′

  Google Glass, the wearable computing system that’s still months away from being delivered to early developer industry buyers, has made TIME magazine’s list of the best inventions of 2012. It joins an interesting list of items that includes indoor clouds, a toy that turns an iPhone into a virtual dog and the Mars Curiosity rover. […]

• Twitter Will Hide, Not Remove, Tweets That Violate Copyrights

  Twitter is changing how it handles legal requests against individual tweets that violate copyright. Rather than remove the tweets altogether, Twitter will now hide the tweets and show a message alerting readers that the original tweet is being withheld. GigaOm first reported the news on Sunday, following a tweet from Jeremy Kessel, Twitter’s manager of […]

• Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week

  Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Here’s what you get: More than 45 of the world’s most knowledgeable social […]

• Why Social Media ROI Can’t Be Measured – And Why That’s OK

  “There are things we know that we know. There are things that we know we don’t know. But there are also unknown unknowns. There are things we do not know we don’t know.” When I read this (slightly paraphrased) quote from Donald Rumsfeld back when it was first said in 2002, it sounded like total […]

• Unstructured Data Is Redefining “Premium” In The World Of Display Advertising

  Premium inventory is a term used by publishers and networks to generate higher demand and higher fees for advertising on portions of their Web properties. Often, premium inventory is defined as the pages that see the most traffic. Sometimes it is the degree to which the advertiser can customize the advertising space for their needs, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Can Blogging Be Your Secret Weapon For Local SEO?
• Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week
• Last Minute Tips To Use Mobile Search To Ramp-Up Holiday Sales & Beyond
• How Larger Companies Can Break The Crappy Link Building Habit
• 5 Quick Fixes To AdWords Default Campaign Options
• Why Google “Personalizes” Results Based On Obama Searches But Not Romney
• “Google Now” Moving Well Beyond Search, Becoming Mobile Assistant

Online Marketing News From Around The Web:

Affiliate Marketing

• Increase Affiliate Income by Learning Your Visitors’ Intent & Needs, www.amnavigator.com

Analytics

• Six Tips To Convert Complex Data Into Simple Logical Stories, www.kaushik.net
• The Social Media Conversion Funnel and ROI, www.searchenginejournal.com
• Three Valuable Lessons Marketers Can Learn From the World Series, MarketingProfs

Blogs & Blogging

• How to Customize Responsive WordPress Themes – Part 1, wpmu.org
• How To Execute A Successful Guest Blogging Campaign: Part 2, blog.intrapromote.com
• Should I hire a ghost writer for my blog?, Search Engine Guide
• The Complete In-Depth Guide To Creating A Killer B2B Blog, www.simplyzesty.com
• Why Finding Your Blogging and Online Voice is a Total Myth, www.thesaleslion.com

Business Issues

• Ballmer: Windows Phone 8 ‘WILL ramp quickly’, god dammit, The Register
• ExactTarget buys e-marketing firms iGoDigital and Pardot, Internet Retailer
• Judge cancels trial, tosses Apple’s FRAND lawsuit against Google’s Motorola Mobility, www.fosspatents.com

Content Marketing

• A 6-Step Content Marketing Research Process, www.copyblogger.com
• 3 Proven Ways to Maximize the Value of Your Content, www.webimax.com
• 7 Business Models for Monetizing Digital Content, www.getelastic.com
• B2B Content Strategy: How to Ensure Your Content Stars Align, searchenginewatch.com

Conversion Optimization

• 10 Dangerous Threats to Your Landing Page Conversion Rate, unbounce.com
• Why your CRO tests fail, www.distilled.net

Copywriting, Design & Usability

• How to Write Gooder: The Controversial Guide to Good Writing (and Not Sucking), www.blogtyrant.com
• Writing to Remember and The Writing Process, Jeff Korhan

Display & Contextual Advertising

• The Marketer’s Guide to YouTube, Part 4: Targeting, www.ppcassociates.com

Domaining

• Donuts’ Grab for Domains Raises Fears of Cybersquatting, Bloomberg
• Marchex end user sales, part one, domainnamewire.com

Email Marketing

• Email Marketing During Hurricane Sandy: The Good, The Bad, And the Ugly, blog.returnpath.com

General Internet Marketing

• A holiday shipping fee snapshot, Internet Retailer
• What Should the Ads Be Like?, John Battelle’s Searchblog
• Why marketing doesn’t suck, www.businessesgrow.com

Internet Marketing Industry

• Making The Jump: Reflections Three Months In, www.rosshudgens.com
• Public Market Investment Firms Invest $35 Million in HubSpot Mezzanine Round, www.hubspot.com
• Six ways to make your nightmare client less nightmarish, econsultancy.com

Local Marketing

• Groupon’s one-year anniversary feels more like a funeral. So what’s next for daily deals?, VentureBeat

Mobile Marketing

• BIA/Kelsey’s Mobile Forecast: From National to Local, blog.kelseygroup.com
• Nearly 1 in 4 computers sold last quarter were tablets, GigaOM

Reputation Management

• The Customer (Or Was it Groupon?) Made Me Do It – Owner Review Responses at Google+ Local, blumenthals.com
• Online reviews, word-of-mouth and recommendations generate the most marketing trust, www.bizjournals.com

Social Media

• Twitter to Add Photo Filters to Compete With Instagram, New York Times
• Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published, www.marketingcharts.com
• 5 Surprising Facts About Facebook for Brands, www.digiday.com
• Facebook readies election day bits blitz, news.cnet.com
• Facebook Solidifies Hold on Social Sign-Ins, eMarketer
• How Election Day Will Break Twitter, twet.us
• How to Effectively Rebrand Your Social Media Profiles, www.socialmediaexaminer.com
• Influence marketing, Klout, social scoring and why they are important, www.adrianswinscoe.com
• Instagram says Hurricane Sandy was the largest single photographed event with over 800k photos, thenextweb.com
• Is Facebook “broken on purpose” to sell promoted posts?, Ars Technica
• Is Facebook’s Drop in Page Impressions By Design or a Sign of the Times?, Marketing Pilgrim
• Measuring the hurricane on Tumblr in GIFs, likes and reblogs, www.dailydot.com
• Pinterest Users Show Proclivity for Travel Content, eMarketer
• Why Customers Turn to Social for Service and Support, www.conversationagent.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.