Marketing Day: November 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• A Plea For An End To Internet Partisanship

  Google cofounder Sergey Brin today idealistically suggested that politicians elected tonight in the US elections should resign from their parties and act as independents. As a citizen of the internet, I couldn’t help but think I’d like to see the same thing happen among our internet rules, the major internet companies. So, to paraphrase Brin: It is […]

• The Internet Turns Out For US Election Day 2012: Resources & Info

  It’s election day in the United States, and there’s plenty of internet-related activity going on related to today’s polls. Below, a recap of things being done by Google, Facebook, Bing, Foursquare, Yahoo and other companies, as well as what people themselves are doing. Where To Vote & Voting Hours One of the current hot topics […]

• Foursquare Offers “I’ve Voted” Badge & Real Time Check-In Map

  Voting today in the US elections? Check-in on Foursquare, and you’ll get a special badge. Checking-in also powers a special map that Foursquare is offering showing voting in real time. If you’re checking into a designated polling place, the badge should just appear for you after your check-in. Here’s what I received today: If you […]

• Keynoting At Marketing Land’s Social Media Show: Vic Gundotra, Head Of Google+

  In just one month, Marketing Land’s SMX Social Media Marketing conference comes to Las Vegas on Dec. 5 & 6. The show will end in a great way, a keynote talk with Vic Gundotra, Senior Vice President of Engineering, for Google+. Vic oversees all of Google’s social efforts, and he’ll be filling conference attendees in on all […]

• Facebook Offers Real Time Map Of “America Votes 2012″

  Facebook is trying to get out the vote in the US elections with prompts encouraging people to say they voted, then uses that data to chart “votes per minute” and the locations where ballots are being cast. When I logged into Facebook today, I saw this message at the top of my news feed: “It’s […]

• The Silos That Dog Us — Putting Them Out To Pasture

  Silos, while they might be pleasing to the eye in a pastoral setting, are a known negative in the world of business and marketing. We should not organize, manage workflow or report in silos. Nor should we plan and execute in silos. And, never should analysis and optimization of our efforts be done in silos. […]

• Despite Emphasizing Mobile, Yahoo Shutters Mobile Blog

  A couple of weeks ago Yahoo CEO Marissa Mayer made her first acquisition: Stamped, a mobile recommendations app/site. It turned out to be an “acqu-hire,” to help build out Yahoo’s mobile product and development team. Stamped itself will be shuttered. Like Stamped, Yahoo is also shuttering its Yahoo Mobile Blog. This is somewhat surprising for […]

• More Than Just Mobile: Instagram Launches New Web Profiles

  Over the past year Instagram has been slowly been transforming into more than just an app with the addition of web images and mobile photo pages. Today the most notable change has been announced, profile pages for web-based users. Instagramers will now be able to replicate the mobile viewing experience (view photos, like & comment on […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Who Should Win The 2012 Social Media Election?
• Google Releases Panda Update 21, Impacts 1.1% Of US Queries In English
• Google Marks Election Day With Ballot Box Logo & “Where Do I Vote” Locator
• Link Building Tool Review: Ahrefs
• Powered By Nokia, Yandex Rolls Out Maps Of US And Europe
• Google Widens Test Of Affiliate Advertising In New Pay-For-Play Shopping
• Search Week: November 5, 2012
• Yahoo Bringing Election Results To Search Results
• Guardian: Google “Inside Source” Not Optimistic About iOS Maps App Approval

Online Marketing News From Around The Web:

Analytics

• Announcing Enhanced Link Attribution for In-Page Analytics, Google Analytics Blog
• Forget the Funnel! Introducing a New Metaphor for Lead to Revenue Process Management, blogs.forrester.com
• How to Separate User Engagement from Distraction, www.webanalyticsworld.net
• Nurturing Your Customers & Business with Universal Analytics, Analytics Talk

Blogs & Blogging

• How to Get Back into Blogging after a Hiatus, blog.shareaholic.com
• Tips Every Blogger Should Know to Improve SEO with Long Tail Keywords, www.iblogzone.com

Business Issues

• AOL Climbs After Posting Profit on Higher Advertising Sales, Bloomberg
• Marissa Mayer Plans Slow, Surgical Firings To Reduce Yahoo’s Size, www.businessinsider.com

Content Marketing

• 7 Productivity Tips For Streamlining Content Marketing, Search Marketing Standard
• 20 Content Marketing Lessons from the Immortal Jimi Hendrix, www.copyblogger.com
• A Brand News Approach to Content Marketing, BruceClay.com
• A Content Marketing Innovation Cheat Sheet, www.copyblogger.com

Conversion Optimization

• The Secret to Natural Site Conversions for Usability and SEO – Part I, www.internetmarketingninjas.com

Copywriting, Design & Usability

• 5 Guiding Principles of a Website Launch, engage.tmgcustommedia.com
• Better Social Integration for Ultimate UX, outspokenmedia.com
• How to make readers do (and buy) what you want, www.seocopywriting.com
• Optimising for Retina: 10 essential tools, www.netmagazine.com

Display & Contextual Advertising

• Dangerous Facebook Ads Bug Results In Unauthorized Media Spend, www.aimclearblog.com
• In Swing States, a CPM Windfall, eMarketer

Email Marketing

• Clutter: 4 in 10 Say More Than Half Of Their New Emails Are From Marketers, www.marketingcharts.com

General Internet Marketing

• 25 eCommerce and Info Site Tips To Make This Holiday Season Bright, ht.ly

Internet Marketing Industry

• How to write universe-conquering proposals, www.portent.com
• Why Do Marketers Always Kill the Goose that Laid the Golden Egg?, 312digital.com

Mobile Marketing

• Android malware still rising despite Google’s security improvements, www.networkworld.com
• Mary Meeker Gives Mid-Year Internet Trends Report: Android Adoption Ramping Up 6X Faster Than iPhone, TechCrunch
• Yep, It’s Coming: Google Wallet’s Help Site Mentions The “Google Wallet Card”, TechCrunch

Other Items

• Google releases Chrome 23: the last major browser finally gets Do Not Track support, thenextweb.com
• Report: Internet Explorer 10 Is The Fastest Browser On Windows, Chrome 19 Wins On Mac, TechCrunch

Social Media

• 5 Tips for Taking Advantage of Instagram’s New Profile Pages, simplymeasured.com
• Facebook EdgeRank Algorithm: Updated at Expense of Fan Pages, www.simpartners.com
• Quora Meetups, December 2012, www.quora.com
• Your guide to Election Day, Official Twitter Blog

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.