Marketing Day: November 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Why So Sad? Curalate Study Finds Instagram Images With Blue Hues Win More Likes

  After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform. Scheduled to be released next week, Curalate’s Instagram study also discovered single-colored images were more popular than images with multiple […]

• GoDaddy Opens Pre-Registration On 4 New TLDs, Including .Luxury At $1,200

  Interested in one of the many new generic top-level domains that are coming online in the next couple years? Better get out your wallet or start saving now. If the prices that GoDaddy is asking for pre-registration on four new gTLDs is an indication of what’s to come, this is gonna be awfully expensive. GoDaddy […]

• Comprehensive Guide To Creating Branded Templates In Excel

  Wrapping up my series on dashboards, I want to address an issue I see in just about every spreadsheet I’ve seen in my career as a marketer: using Excel’s (hideous) default formatting for visualizations. You’ve seen them … the blue and red charts are particularly unforgivable. Worst of all, sticking with Excel’s default formatted table […]

• Pinterest Teams Up With Michaels Craft Stores & Bloggers To Promote Parties

  Pinterest is expanding its reach this weekend, partnering with Michaels craft stores to host Pinterest-inspired parties. The Pinterest parties are scheduled for this Sunday, November 10, and will be hosted at all Michaels locations throughout the US and Canada, with the exception of Quebec. This Pinterest partnership with Michaels is different from its partnerships with […]

• Keep Out: Restricted Google+ Communities Help Keep Conversations Private

  Like the functionality of Google+ communities, but don’t want to expose your content shared to the world? Well now Google’s got a solution for you: Restricted Google+ communities. Companies will now have the ability to create invite only communities or restricted communities that are open to those with email addresses specific to a domain name. […]

• Twitter Ends Day 1 As Public Company In The Clouds

  Twitter’s offering price was $26 but by the end of the day the stock had risen dramatically and closed at $44.90. Earlier in the day financial analysts were arguing that the company had under-priced its IPO and “left a billion dollars on the table.” Nonetheless the execution of the IPO was deemed “flawless” by many, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• AdWords Offer Extensions Get Shut Down In Favor Of Google Offers
• Search In Pics: Microsoft Soda Can, Brin & Page Pegmen & Panda Parking
• Potential Microsoft CEO Elop Would Consider Selling Bing
• There’s Still Time To Take The 2013 Moz Industry Survey
• OK Google: How About OK Jarvis, OK Android, Or Even OK Barry
• Infographic: How To Troubleshoot Google Authorship Issues, A Step-By-Step Flowchart
• New AdWords Terms & Conditions Roll Out In Europe, Middle East, Africa
• Creative Link Building Ideas For Really Boring Websites
• Hermann Rorschach Inkblot Inspired Google Logo Lets Users Share What They See

Online Marketing News From Around The Web:

Affiliate Marketing

• How to Brainstorm for Profitable Affiliate Niche Ideas, Rae Hoffman

Analytics

• German Network Launches Cookieless Fingerprint Tracking, performancein.com

Blogs & Blogging

• How We Got 1,000+ Subscribers from a Single Blog Post in 24 Hours, www.groovehq.com
• David versus Goliath Blogging, pushingsocial.com
• It’s Never Too Late To Start A Blog, www.twistimage.com

Business Issues

• Twitter beats Google for #2 on top 10 list of Internet IPOs, VentureBeat
• Google airport in San Jose to break ground in January, m.bizjournals.com
• Google barge revealed: Artistic structure with ‘fish fins’, San Francisco Chronicle
• Twitter’s Next Challenge: Explaining Its Value to the Masses, Ad Age

Content Marketing

• 7 Infographics You Wouldn’t Expect to Have 1000s of Shares, Crazy Egg
• Is This the Top Content Marketing Company in the World?, www.jeffbullas.com

Conversion Optimization

• Conversion Rate Optimization: Whose Responsibility Is It, Anyway?, www.beyondthepaid.com

Copywriting, Design & Usability

• 10 Tools Every User Experience Pro Should Know About, www.usertesting.com
• 3 Things Holding You Back From $3,000 Plus Website Projects, freelanceswitch.com

Display & Contextual Advertising

• Increase Conversions With Facebook Lookalike Audiences, PPC Hero

Domaining

• How Your Premium Domain Might Be Sold By Godaddy As People Try To Preregistrations A New gTLD, The Domains

E-Commerce

• Discounts Drive Some US Consumers to Disregard Privacy Concerns, eMarketer

Internet Marketing Industry

• ClickTale Partners with Optimizely for User Tracking, A/B Testing, www.cmswire.com

Mobile/Local Marketing

• At Sephora, Mobile-First Means ‘Connecting’ the Customer’s Experiences, eMarketer
• New York Company Will Build Prescription, Fashion & Sport Lenses for Glass, glassalmanac.com
• Should You Accept a Custom URL for Your Google+ Local Page?, www.localvisibilitysystem.com
• The Importance of International Mobile Search Marketing, www.revenews.com

Other Items

• A New, More Dynamic Yahoo Finance, Yahoo Advertising Blog

Reputation Management

• You can do better with your reputation monitoring; here’s how, www.trackur.com

Social Media

• Google can make YouTubers join Google+, but it can’t make them like it, www.dailydot.com
• 5 Painfully Obvious But Extremely Effective Facebook Tactics Nobody Told You About, Unbounce
• A Wild Rant: You’re Doing Facebook Wrong!, www.jonloomer.com
• Google – Let me be ME, www.socialmediaexplorer.com
• How Authentic Does This Post Feel? Facebook Wants To Know, All Facebook
• Seven Pinterest Content Marketing Tips, Spin Sucks
• Twitter Launches An “Alpha” Testing Program On Android, Invites Users To Give Feedback And Collaborate Directly, TechCrunch

Video

• Vine hasn’t died yet and Instagram won’t kill it, VentureBeat
• Updated one of YouTube’s experimental designs, allgoogletesting.blogspot.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.