Marketing Day: October 22, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• What You Can Expect at SMX Social Media Marketing – Conference Sneak Peek

  For marketers, social media is the “new” normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media is a must for brands and businesses, large and small. We designed SMX Social Media Marketing to help you understand, […]

• Infographic: How To Promote Your Blog Posts

  If a blog post is written and no one reads it, does it really exist? Rather than ask philosophical questions like this, just ensure people are reading your blog posts! There are a variety of easy ways this can be done, from social media to email. The people at Launch Grow Joy assembled a number of promotion […]

• Instagram Translates Usernames For Twitter To Create More Accurate Tweets

  Many non-Apple smartphone users where delighted when Instagram was unleashed for Android earlier this year. Once they had finished installing the app, many users (like myself) were dismayed to find that their usual handle was already taken. This means that tagging me on Instagram would require @greg_finn while it would be my usual @gregfinn for […]

• Why Marketers Will Have A Pinerly Pinterest Strategy in 2013

  It is always fun to see the offshoots of popular social media sites. TweetDeck, HootSuite and Radian 6 could never have existed without sites as popular as Facebook and Twitter. Well, there is a new third-party tool in town called Pinerly. And while it is still in invite-only/beta mode, many are speculating that marketers will […]

• Don’t Fall Victim To GDN Placement “Exclusion” Overkill

  The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you set your campaigns up (keywords, topics, interest targeting, remarketing, managed placements), you will still optimize and base your success on the relevancy and performance of the placements where Google showed your ads. I […]

• Dueling Apple, Microsoft, Google Press Events Promise Onslaught Of Mobile Devices For Holiday Buyers

  Hold on to your wallets folks, a new crop of mobile devices is imminent. Just in time for the ramp up to holiday shopping, Apple is expected to announce its long-anticipated 7-inch iPad Mini (or whatever it will be called) tomorrow. That event is also rumored to include an interim refresh of the flagship 10-inch […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Election 2012: Searching And Researching The Presidential Debates
• Is Ask.com Continuing To Play The Google Arbitrage Game?
• Search Week: October 22, 2012
• Are Small Businesses Abandoning AdWords? A Reality Check
• 5 Things Businesses Need To Know About Apple Maps Right Now
• 6 Ways To Shatter The Ceiling With An Enterprise Site Quality Audit
• Applying The Theory of Sets In Match Types
• Google Adds Explanations To Knowledge Graph Associations
• How To Turn (Not Provided) Into Useful, Actionable Data

Online Marketing News From Around The Web:

Analytics

• Easily Track YouTube Videos with Google Analytics, www.lunametrics.com

Blogs & Blogging

• Best Backup Plugins for WordPress, Search Engine People
• The Problem with Average Blogging, bestbloggingtipsonline.com
• Who Writes the Most Popular Content on Your Blog?, SEOmoz
• WordPress Backup Tool Review: BlogVault, Small Business Trends

Business Issues

• Facebook Aims to Capitalize on India Surge, Wall Street Journal
• Top Facebook executive Joanna Shields resigns to head up London’s Tech City, Telegraph
• Apple’s secret garden: the struggle over leaks and security, Ars Technica
• Early Pinterest Growth Was Driven By Grassroots Marketing, AllThingsD
• Marissa Mayer’s first Yahoo earnings report upside surprise, news.cnet.com
• Square Signs Lease For New Office In San Francisco to Accommodate 1000+ Employees, Will Move In Mid-2013, TechCrunch
• Twitter Hires Agency Relations Chief From Google, Ad Age
• With Low Expectations for 3Q, Can New Yahoo CEO Mayer Provide Light?, All Things D

Content Marketing

• 3 Keys to Scaling Content Marketing Success, Online Marketing Blog
• 3 Questions Content Producers Must Answer, www.copyblogger.com
• Beyond Infographics: 12 Ways to Visualize Data, www.blueglass.com

Conversion Optimization

• Why Landing Pages Are an Essential Marketing Tool, www.openforum.com

Display & Contextual Advertising

• The Remarkable Rise Of Retargeting, MediaPost

Email Marketing

• 3 Ways to Grow Your Email List With Twitter, www.socialmediaexaminer.com
• Email Marketing: Analyzing J.C. Penney’s New Approach, www.practicalecommerce.com
• Email Timing Crucial for Success, eMarketer

General Internet Marketing

• 5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business, Small Business Trends
• You Build Loyalty After the Purchase, Not Before, www.mackcollier.com

Mobile Marketing

• All Politics are Local: Presidential Candidates Embrace Mobile Apps, blog.nielsen.com
• Holiday Buyers Make It Mobile, eMarketer
• iOS 6 Adoption Levels Out, Surpasses 60% One Month After Launch, insights.chitika.com
• Next Google Wallet Is Coming Soon, www.businessinsider.com

Other Items

• Editor’s Note: Welcome To The New ReadWrite, readwrite.com
• Facebook Gains for Terrorists Seeking Friends, UN Reports, Bloomberg
• Sharing But With Privacy In Mind: Mozilla Launches Social API For Firefox, Facebook Messenger First Service To Integrate For Beta Testing, TechCrunch

Reputation Management

• 12 Tactics to Preserve Your Reputation During a Product Recall, www.trackur.com

Search Marketing

• 24 SEO Browser Extensions, www.practicalecommerce.com
• Could content marketing replace the SEO department?, econsultancy.com
• Using Recent AdWords Updates, www.seerinteractive.com

Social Media

• Strong Social Media Strategy is Counter-Intuitive, www.hugoguzman.com
• Big Data: Is Linkedin Building a Pagerank Algorithm For Job Hunters?, www.marginhound.com
• Twitter Gives Saudi Arabia a Revolution of Its Own, New York Times
• Pinterest metrics; a picture is worth a thousand visitors, blog.searchmetrics.com
• Why Our Definition of Social Media Engagement and Interaction is Wrong, www.thesaleslion.com

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.