Marketing Day: October 7, 2013
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Glass Software Update XE10 Adds Transit Directions, Not Much Else Google’s monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that […]
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Google Glass Software Update XE10 Adds Transit Directions, Not Much Else
Google’s monthly software updates for Google Glass have become something of an event for the 10,000 or so Explorers that own Glass. The latest update, known as XE10, is out today and pales in comparison to past updates, at least in terms of how many features are added or updated. The main feature is the […]
- Nielsen Launches Twitter TV Ratings, Potentially A Key Social Metric For Advertisers
Almost a year in the making, Nielsen has finally rolled out its Twitter TV Ratings service, a weekly look at which US television shows have the biggest audience on Twitter. The ratings chart aims to track an overall audience for each show, based on the total number of tweets, how many unique accounts tweet about […]
- Photo Recap: Google Glass Road Show Event In Durham, NC
On Saturday, October 5, 2013, Google held its first ever Glass “road show” event in Bay 7 of the historic American Tobacco Campus in Durham, NC. Google chose Durham as the first stop on this nationwide Glass tour because “it’s a tech hub, and Google has a reputation of investing here in North Carolina… Google […]
- Google’s New Fight Against Mugshots Sites Fails For Victim Profiled In New York Times
Google has a new system in place designed to prevent “mugshots” sites from ranking well. Such sites make money convincing people to “remove” their mugshots after posting them online. Only one problem. The person featured in a New York Times story yesterday as a victim of this unsavory practice still has his mugshot appearing, despite Google’s […]
- Microsoft’s New “Bing Offers Card-Linked” Aims To Streamline Local Deals For Merchants, Drive New Customers
The name “Bing Offers Card-Linked” doesn’t exactly roll off the tongue, but there are several aspect’s of Microsoft’s latest iteration of the Bing Offers local deals aggregation program that will appeal to both merchants and consumers. The move, along with the formation of the new CardLinx Association, puts Microsoft among the big league players in […]
- Mobile And The Rise Of “Real World Analytics”
The new reality of multi-screen conversions compounds the already difficult challenges of accurate attribution and ROI calculation. That’s on top of the persistent but largely ignored fact that most internet-influenced consumer spending happens offline. Digital marketers have mostly avoided trying to account for offline conversions in the past because they’ve been so hard to track […]
- Lowest Rates for SMX Social Media Marketing Expire Friday
Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on opportunities and overcome the challenges of social media. Whether you are responsible for buying social media advertising, managing communities or customer service, you’ll get the techniques and best practices you need to increase traffic, boost engagement and drive sales. Register now and you’ll get […]
- Earned Media Rising – The Earned Media Ripple Effect
The term “earned media” once referred only to the press mentions resulting from PR campaigns, but it’s come a long way as of late. The recent popularization of content marketing and social sharing have made earned media the “cool kid,” if not the “new kid” on the block. Recently at BrightEdge Share13 in San Francisco, […]
- The Growing Divide Between Paid Search & Marketing
Like most people, I hate being wrong. Let me correct myself: I hate being wrong. There is nothing worse than that sinking feeling when you realize whatever it was you were defending so vehemently is just flat wrong. At that point, you only have two options: 1) hold onto your point, stick your head in […]
- The Future Of Online Analytics: New AdWords Estimated Cross-Device Conversions
A couple of months after the paid search world had to transition to AdWords Enhanced Campaigns in the name of simplified and more relevant cross-device ad management, we are finally getting some initial food for thought with regard to cross-device performance. I was calling it the “next frontier for online marketers” in a previous post, […]
- Survey: Millennials More Likely To Rank Tech Brands, But Google Still At Top Of Everyone’s List
On the heels of Interbrand’s 2013 Best Global Brands survey, research firm Vision Critical’s BERA Group has released a list of the top 25 brands ranked by Millennials, along with a separate list of the top 25 brands voted by the general market. According to the survey results, only eight brands made both the Millennials […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- New Disconnect Tool Enables Private Searches Without Logging Out Of Online Accounts
- Local Google Shopping PLAs And Local Storefronts Roll Out To Limited Set Of Retailers
- Lowest Rates for SMX Social Media Marketing Expire Friday
- Google’s Matt Cutts: No More PageRank Updates This Year
- Google Launches Fix To Stop Mugshot Sites From Ranking: Google’s MugShot Algorithm
- Future SEO: Understanding Entity Search
- How To Use The New AdWords Estimated Cross-Device Conversions
- Paid Search And Marketing Grow Further & Further Apart
- Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live
Online Marketing News From Around The Web:
Affiliate Marketing
- Characteristics of a Successful Affiliate Manager, www.revenews.com
- Transparent look at an eBay affiliate site that lost income, SEOish
Analytics
- 3 Facebook Metrics That Don’t Mean What You Think They Mean, www.jonloomer.com
- GA Summit 2018 – 13 Announcements from the Future, Luna Metrics
Blogs & Blogging
- 5 1/2 Reasons You Should Kill a Draft Blog Post, Copyblogger
- How to Keep Your Readers Happy No Matter What Their Experience Level, www.blogworld.com
- How to Write Blog Content People Want to Read and Share, rebekahradice.com
Business Issues
- Pinterest Files A Trademark Infringement Suit Against Social Travel Startup Pintrips, TechCrunch
- Inside the Arctic Circle, Where Your Facebook Data Live, BusinessWeek
- Tweets Provide New Way to Gauge TV Audiences, Wall Street Journal
- Here’s What Will Happen to Google Glass in the Next Year, glassalmanac.com
- Here’s What’s Next For Google Glass, Business Insider
- How Google Decides On Products, Business Insider
- How Twitter Is Going to Take a Billion Dollars From YouTube, All Things D
- Twitter CEO Finds Lack of Woman on Board Is No Joking Matter, All Things D
- Twitter’s Lucrative Data Mining Business, Wall Street Journal
Content Marketing
- A Simple Content Marketing Org Chart, www.annhandley.com
- How to Pitch Content Marketing Ideas to Different Types of Clients, 3qdigital.com
- Why Curated Content on Your Website is an Ineffective Waste of Time, The Sales Lion
Conversion Optimization
- 5 Ways to Use Images for Better Conversions, Crazy Egg
Copywriting, Design & Usability
- Designing User Interfaces for Older Adults: Myth Busters, www.uxmatters.com
- Flat Design Won’t Hide Your Usability Sins, www.uxmatters.com
- Mobile Testing Toolbox, Part 2, uxmag.com
Display & Contextual Advertising
- Facebook auto-fills ad targeting suggestions, Inside Facebook
- How To Use Broad Categories with Facebook Ads, blog.adstage.io
- Share your feedback on AdSense and other Google publisher solutions, Inside AdSense
Ecommerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
- Buffer September Update: $2,088,000 run rate, 1,046,000 users, open.bufferapp.com
- Exclusive Interview with SEO & Affiliate Marketing Legend, Rae "SugarRae" Hoffman, Sarah Bundy
Mobile/Local Marketing
- 4 Fatal Google Glass Flaws and How to Fix Them, www.cultofandroid.com
- ‘Mobile first’ thinking pays off in fast m-commerce growth, Internet Retailer
- In Push to Measure Mobile ROI, Marchex Beefs Up Call Analytics, streetfightmag.com
- MMA ‘Location Guide’ a Great Primer on Local-Mobile Targeting, Screenwerk
- Native Mobile Advertisers Show Broad Enthusiasm for the Format, eMarketer
Social Media
- Are You Using Quora in Your Social Strategy? 8 Tips to Do It Right, Crazy Egg
- How to Use Facebook to Sell Your Products and Services, Social Media Examiner
- Study: Twitter’s influence on holiday shopping, Official Twitter Blog
- There’s Life Left In Delicious Yet, TechCrunch
- Twitter Bios and What They Really Say, New York Times
- Twitter Changes Home Page to Focus on Mobile, Explain Service, All Things D
- Twitter embraces Gmail’s quick actions. Now you can respond to notifications without opening each email, The Next Web
Video
- The Four Videos Every Company Should Produce, Spin Sucks
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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