Marketing Day: October 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Search Retargeting Adoption To Accelerate Among Brands And Agencies

  Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they navigate the Web. The introduction of search retargeting represented a major leap forward for direct response and brand marketers who were thirsty for new audience acquisition and engagement solutions that performed better. What […]

• Lowest Rates Expire Saturday for Marketing Land’s Conference SMX Social Media Marketing

  With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for […]

• Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop

  What’s the most popular email client out there? The iPhone, which stats says now is used by more people than Outlook. That goes along with a trend of more email now being opened on mobile devices than in desktop clients, though the use of webmail could be happening in both places. The stats are from […]

• Social Media: Where Vulnerability Is Strength

  Three embarrassing things about me: I recently discovered I’ve been using the word nonplussed wrong my whole life; I listen to Journey without an ounce of irony; and once, in San Francisco, I needed help to figure out how to turn on the sink in a women’s restroom. Whew, that felt good. And if my […]

• The “Phablets” Are Coming — Please Make It Stop

  Galloping into the annals of bad portmanteaus comes the word “phablet.” This is the would-be combination of phone and tablet, as you might have expected. It’s being used to describe devices larger than the largest Android smartphones (4.8 inches) but smaller than 7-inch tablets. The Galaxy Note is the exemplar of this new category (if […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• How To Develop Helpful Content To Improve Visibility & Conversion
• It’s “Top Heavy 2″ As Google Rolls Out Update To Its Page Layout Algorithm
• Still Stuck Behind Apple’s Doors: The New Google Search App
• Lowest Rates For SMX Social Media Marketing Expire This Saturday
• How The EMD Update Impacts Multinational Businesses

Online Marketing News From Around The Web:

Affiliate Marketing

• Finding a (Good) Niche in Affiliate Marketing, www.sugarrae.com
• Performance Marketing is NOT Affiliate Marketing, Sarah Bundy

Analytics

• 3 Features in Google Analytics that can help you save time, work smarter, and not harder!, www.webanalyticsworld.net

Blogs & Blogging

• 4 Reasons Why Original Blog Content is Important for your Company, www.rightmixmarketing.com
• Corporate Blogging for SMBs: How to Get More Employees to Contribute, www.wordstream.com
• What is Google’s view on guest blogging for links?, YouTube

Business Issues

• Twitter: It’s time for patent trolls to bear the costs of frivolous lawsuits, GigaOM
• Avoiding Facebook Fate Is Twitter CFO Goal on Way to IPO, Bloomberg
• I’m Joining Twitter, www.mikeindustries.com
• Twitter Buys Vine, a Video Clip Company That Never Launched, allthingsd.com
• Twitter Mulls an In-House Video-Hosting Service, allthingsd.com

Content Marketing

• Better Content Marketing: 5 Types of Content That Your Community Craves, Online Marketing Blog
• How-to Take a Boring Topic and Create Engaging Content, www.ryanhanley.com
• Why Content Writing Needs A Little Less Einstein And A Little More Oprah, www.websearchsocial.com

Conversion Optimization

• Conversion Rate 101: Effective Pricing Tables, bryaneisenberg.com
• These 5 Squeeze Page Tricks Have Helped Me Get Up To 58.6% Opt-In Rates, KISS Metrics

Copywriting, Design & Usability

• 16 examples of microscopic attention to detail in UX design, econsultancy.com
• Designing for readability checklist, www.distilled.net
• Mythbusting the Responsive Design Myth, www.zurb.com
• The business of design, www.designer-daily.com
• UX: The New Brand Leaders, johnnyholland.org
• Why Web Design Projects Shouldn’t Be Treated Like Software Development, uxmastery.com

Display & Contextual Advertising

• Retargeted Facebook Users and the All-Day Conversion Effect, fbppc.com

Email Marketing

• Email Marketing How-to: 5 steps to improve your email newsletter, MarketingSherpa
• How to Use Email to Reach Out to an Existing Customer Base, www.stayonsearch.com
• Six Email Marketing Holiday Predictions, MediaPost

General Internet Marketing

• FMCG becomes biggest online ad spender, www.marketingweek.co.uk
• Most effective testing methods for value proposition, MarketingSherpa
• The Giant Robot Guide to Combining Marketing Tactics, spinsucks.com

Internet Marketing Industry

• People on the Move in the Social Business Industry, Oct 9, 2012, www.web-strategist.com

Mobile Marketing

• Location, Location, Location Drives Mobile Searchers to Restaurants, eMarketer

Reputation Management

• Restaurant.com Requires Diners to Actually Eat Before Reviewing, Marketing Pilgrim

Social Media

• How To Stop Chasing Followers And Likes, Search Marketing Standard
• Twitter outage caused by human error, domain briefly yanked, news.cnet.com
• 5 Facebook Marketing Resources You Didn’t Know About, www.seomoz.org
• 53 Percent of Americans Who Follow Brands in Social Are More Loyal To Those Brands, Convince and Convert
• 7 ways to successfully promote your Facebook contest, socialfresh.com
• Calculate the ROI of Social Media, www.briansolis.com
• Faking Twitter: An Experiment in Automation, www.webpagefx.com
• Fall TV: New shows, more Tweets, Official Twitter Blog
• Forums Outperform Blogs? Srsly?, socialhabit.com
• Google+, Twitter Make Headway in Latin America, eMarketer
• Have We Gone Too Far With Influence Measurement?, www.mpdailyfix.com
• If Twitter Gets Into The Video-Hosting Game, It Could Be A Wonderful, And Horrible, Thing, TechCrunch
• The Five Marketing Tools Needed to Penetrate Reddit, Social Media Today
• The Social Media Automation Dilemma, www.mattbeswick.co.uk
• The Ultimate List of Social CEOs on Twitter, www.strategicobjectives.com

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.