Marketing Day: Paid search campaigns, mobile wallet strategies & content creation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Say hello to the newest intelligent agent, Ozlo
  Oct 14, 2016 by Barry Levine
  Billed as the only independent intelligent agent left, he specializes in finding the best answer from ‘competing sources of information.’
• Are there PPC monsters lurking inside your paid search account?
  Oct 14, 2016 by Jacob Baadsgaard
  Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
• What Google’s recent RLSA updates mean for advertisers
  Oct 14, 2016 by Andy Taylor
  Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
• With holiday 2016 approaching, retailers need a mobile wallet strategy ASAP
  Oct 14, 2016 by Greg Sterling
  Shoe Carnival-SIM Partners case study shows how a mobile wallet can complement and even substitute for app downloads.
• The evolution of the programmatic superchannel
  Oct 14, 2016 by Lewis Gersh
  Is your marketing strategy multichannel? Omnichannel? Columnist Lewis Gersh says smart marketers worry less about terminology than ideology in trying to piece together the ultimate programmatic superchannel.
• 6 questions from elementary school are key to content creation success
  Oct 14, 2016 by Rachel Lindteigen
  Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
• Chinese giant Alibaba makes strategic investment in “location as platform”
  Oct 14, 2016 by Greg Sterling
  Investment in PlaceIQ could be a watershed moment for location intelligence.
• Get the most from your social media campaigns this holiday shopping season
  Oct 13, 2016 by Digital Marketing Depot
  How can social media help your business capitalize on the holiday season and see a major revenue bump? In this white paper, G/O Digital has laid out the best social media insights to allow for complete optimization of your holiday marketing campaign.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• The ins and outs of keyword research
• What Google’s experimental content podium means for SEO
• What you need to reach the big leagues of local SEO
• Google Panda demotes or adjusts your rankings down — it does not devalue
• Search in Pics: Google test tube pencils, basketball & SEO mud
• Google News adds “Fact check” label for articles that contain fact-checking content
• Take your paid search campaigns to the next level

Online Marketing News From Around The Web:

Affiliate Marketing

• 7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing, www.amnavigator.com

Analytics

• Neustar, Marketing Evolution & Analytic Partners Lead Forrester’s Marketing Measurement Wave, www.cmswire.com
• Never Leave Your Data Unattended: 6 Custom Alert Areas You Shouldn’t Miss, analytics.googleblog.com
• Small Data Plays a Big Role in Predictive Analysis, www.marketingprofs.com
• This Secret Formula Will Make You an Analytics Superhero, www.cmswire.com

Blogs & Blogging

• 10 Insanely Good Reasons You Should Publish On Medium, www.searchenginejournal.com
• 4 Ways to Diversify Your Blog Content to Engage a Huge Audience, www.jeffbullas.com
• Related posts need to make sense, not just be there, yoast.com

Business Issues

• Apple poaches Imagination Technologies COO, www.businessinsider.com
• Twitter’s stock is dropping after Salesforce stepped away, qz.com
• Yahoo not to hold quarterly earnings call or webcast, www.reuters.com

Content Marketing

• 2017 B2B Content Marketing Research Analyzed, heidicohen.com
• 7 Top Tools For Content Creators, www.searchenginepeople.com
• Content Marketing ROI: 4 Ways to Get Started, contentmarketinginstitute.com
• Learning From Nomads in the Age of Content Marketing, adage.com
• Publish Content in the Right Place at the Right Time, www.searchenginejournal.com

Conversion Optimization

• How to Build a Facebook Funnel That Converts, moz.com

Copywriting, Design & Usability

• 7 Best WordPress Plugins to Integrate Google Services with Your Website, www.wpexplorer.com
• The Problem with Password UX (and How to Fix It), conversionxl.com

Domaining

• Improve Marketing With Domain Names, dotweekly.com
• Unsurprisingly, re-renewal rates on new TLDs higher than original renewals, domainnamewire.com

E-Commerce

• 4 Predictions for 2016 Holiday Shopping Season, www.practicalecommerce.com
• Accelerated Mobile Pages for Ecommerce, www.practicalecommerce.com
• Amazon Opens Beta For Alexa List Skills API, www.programmableweb.com
• Exploring Abandoned Cart Strategy with Topo Designs, blog.mailchimp.com
• Peak Season Shipping Cutoffs for FedEx, UPS, USPS, multichannelmerchant.com

Email Marketing

• Americans Still Prefer Email to Social Media, www.adweek.com
• Are You Utilizing Your Email List?, www.portent.com

General Internet Marketing

• 10 Ways to Market Your Small Business on a Shoestring Budget, blogs.constantcontact.com
• Jargon disruption: A ‘marketing buzzword jar’ for thought leaders and innovators, digiday.com

Internet Marketing Industry

• Bidtellect Appoints Former Hooklogic Executive Kimberly Bambach as Chief Financial Officer, www.businesswire.com
• Convertro Receives High Ranking Again, www.aolplatforms.com
• Emma Hires Jeff Middlesworth as Chief Product Officer, myemma.com

MarTech

• The Missing Piece of Chat Bot Technology: Consumer Intent, www.adweek.com
• The Trade Desk IPO: Great For Ad Tech, But No Panacea For All Firms With IPO Dreams, adexchanger.com

Mobile/Local Marketing

• 13 Great Mobile Marketing Tools You Need, www.wordstream.com
• Instagram now has an app for Windows 10 tablets, techcrunch.com
• Publishers are missing the jump from desktop to mobile, venturebeat.com
• Publishers are pleasantly surprised by Google AMP traffic, digiday.com
• Study shows triggered push notifications are 2,770% better than batch messages, venturebeat.com

Other Items

• Update: Automatic Forwarding Re-enabled in Yahoo Mail, yahoomail.tumblr.com

Reputation Management

• An A to Z Guide to Personal Branding, www.convinceandconvert.com

Social Media

• 7 Critical Habits for Profiting from Social Media, www.razorsocial.com
• 7 Ways Brands Can Connect with Social Media Messaging, www.ducttapemarketing.com
• Facebook Targeting Rabbit Hole: Parents of College Students, www.aimclearblog.com
• Hack Pinterest, engineering.pinterest.com
• LinkedIn Ads: What Marketers Need to Know, www.socialmediaexaminer.com
• No One Cares How Many Followers You Have – How to Properly Measure Social Media Success, www.ducttapemarketing.com
• Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens, www.adweek.com
• The low-down on Facebook Marketplace: Is it any good?, econsultancy.com
• Why marketers should adjust their social media crisis response to fit their brand’s identity, econsultancy.com

Video

• How DJI Works With YouTube Stars To Market Its New Drones, mediakix.com
• How to Capture Your Audience With Social Videos, www.convinceandconvert.com
• Spotify Serves First Vertical Video Ads in ‘Branded Moments’, adage.com
• The Rise of Mid-Roll Video Ads, www.marketingprofs.com
• Vine for iOS now lets you remix sound from other videos, venturebeat.com

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.