Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• BI provider Qlik buys Crunch Data and its bot
  Jan 23, 2019 by Barry Levine
  This is the latest effort by an analytics platform to offer natural language text or voice interfaces to the surrounding sea of data.
• Google Chrome API changes may disable most ad blockers
  Jan 23, 2019 by Greg Sterling
  The company says the changes are about page speed, security and user privacy; critics are more cynical about Google’s motives.
• All advertisers can now buy Google’s 15-second non-skippable video ads
  Jan 23, 2019 by Robin Kurzer
  The ads were previously available only to advertisers who buy ads through Google Preferred and by reservation.
• Choosing a marketing automation platform
  Jan 23, 2019 by Digital Marketing Depot
  Marketing organizations of all sizes are being inundated by data from multiple digital marketing channels and an increasing number of consumer devices. Faced with challenging market dynamics and increasing ROI pressure, more B2B marketers are using marketing automation platforms to manage complex, multi-touch buyer ecosystems.
• YouTube TV now available in more than 98% of U.S. households
  Jan 23, 2019 by Amy Gesenhues
  The company announced on Wednesday it is expanding to 95 markets, with plans to reach any remaining uncovered areas in the U.S shortly.
• LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests
  Jan 23, 2019 by Amy Gesenhues
  The Interest Targeting feature will allow advertisers to reach audience members who’ve interacted with content on topics like AI, customer experience and more.
• How to be charismatic: Marketing with charm, heart and personality
  Jan 23, 2019 by Allen Martinez
  Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done.
• Scott Brinker lays out vision for Second Golden Age of MarTech
  Jan 22, 2019 by Barry Levine
  In preparing this year’s MarTech Landscape, Brinker sees a new blending that is helping to solve the industry’s three big challenges.
• How one marketer uses a chatbot to retain customers
  Jan 22, 2019 by Barry Levine
  For cleaning product maker TriNova, a Facebook Messenger chatbot keeps customers engaged with the brand and buying more products than other customers.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• 7 inspiring B2B marketing campaigns
  Jan 23, 2019 by Digital Marketing Depot
  The ‘bread and butter’ digital marketing in the B2B space includes email, social media, blogs, and much more. Each element of your campaign has the opportunity to make a huge impact, generating interest, leads and revenue for your brand.
• 12 martech stack infographics to inspire you to enter this year’s Stackies
  Jan 23, 2019 by Pamela Parker
  Join the celebration of visualizations that illustrate companies’ martech stacks. Get inspiration for your entry right here.
• U.S. marketers respond to Google’s $57 million GDPR fine
  Jan 23, 2019 by Robin Kurzer
  Though the action doesn’t affect U.S. marketers directly, many see it as an important case to watch.

• Cision acquires public relations platform TrendKite for $225 million
  Jan 23, 2019 by Amy Gesenhues
  TrendKite, a digital PR platform that uses AI and analytics to measure earned media opportunities, will continue to be offered as a stand-alone application.

Online Marketing News From Around The Web:

• 8 Micro Conversions to Instill Trust, Obtain Customers, Practical Ecommerce
• Almost half of Amazon advertisers spend more than $40K per month, study finds, Retail Dive
• Here’s What Customer Marketing Will Look Like in the Very Near Future, CMS Wire
• How To Improve Your Marketing Database Health with Email Mining, Marketo
• Making Pages More Transparent and Accountable, Facebook Newsroom
• The best calls-to-action in email from 2018, Emma Email Marking
• Verizon Media Group is laying off 7% of its staff, CNBC

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.