Marketing Day: Quora keyword targeting and auction insights, Google attribution, more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.

From Marketing Land:

  • Quora adds search-like keyword targeting, Auction Insights for advertisers
    Jan 31, 2019 by Ginny Marvin
    Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility.
  • Agencies say search, social spend will rise, but increases target 5 platforms
    Jan 31, 2019 by Ginny Marvin
    Our survey finds second-tier platforms are much less likely to see spending increases in the coming year. Amazon and LinkedIn crack the top five, while the Google and Facebook duopoly still dominates.
  • 11 paid search tactics that drive quality inbound calls
    Jan 31, 2019 by Digital Marketing Depot
    Click-to-call and direct dialing from voice assistants is making it easier than ever for consumers to turn their digital transactions into conversations. But advances in artificial intelligence, new pay-per-click technology, and changing consumer habits mean you must re-imagine your paid search tactics. How can you stay ahead of the pack and make every dollar count?
  • Where is Google Attribution?
    Jan 31, 2019 by Ginny Marvin
    Google’s free attribution tool made a big splash in 2017. Where does it stand now?
  • 3 powerful ways to maximize data to grow your ecommerce business
    Jan 31, 2019 by Ronald Dod
    Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment.
  • Blissfully wants to make cloud app management as carefree as its name
    Jan 30, 2019 by Barry Levine
    The New York City-based startup provides tools for tracking SaaS usage, users, spending and compliance.

Recent Headlines From MarTech, Our Sister Site Dedicated To Marketing Technology:

  • The New 5Ps of Marketing
    Jan 31, 2019 by Digital Marketing Depot
    Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.
  • Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories
    Jan 31, 2019 by Amy Gesenhues
    According to Facebook’s fourth quarter earnings report for 2018, the average price of an ad decreased 2%, while ad impressions were up 34%.
  • YouTube partners with Nielsen Catalina Solutions (NCS) to measure in-store sales lift
    Jan 30, 2019 by Greg Sterling
    A new machine-learning model points to the future of attribution.

Online Marketing News From Around The Web:


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Amy Gesenhues
Contributor
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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