• Marketing Land
  • Sections
    • MarTech
    • CMO
    • Social
    • SEM
    • SEO
    • Mobile
    • Analytics
    • Display
    • Email
    • Retail
    • Video
    • Home
  • Follow Us
    • Follow
  • Marketing Land
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Retail
  • MarTech
  • More
    • Follow
  • SUBSCRIBE

Marketing Land

Marketing Land

Lean into your data

To improve CX, brand loyalty

What's ahead for ad tech?

More consolidation

Events

Join us at SMX Advanced!

  • MarTech
  • CMO
  • Social
  • SEM
  • SEO
  • Mobile
  • Analytics
  • Display
  • Email
  • Retail
  • Video
  • Newsletters
  • Home
CMO Zone

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Marketing Day: Retailer-brand relationships, end-of-year marketing & YouTube’s top ads in 2017

Amy Gesenhues on December 6, 2017 at 4:10 pm
  • More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Links: To speed or not to speed
    Dec 6, 2017 by Julie Joyce
    Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can’t.
  • PPC agencies will play these 4 roles when automation takes over
    Dec 6, 2017 by Frederick Vallaeys
    Many in the SEM world are concerned that artificial intelligence and machine learning will make their jobs obsolete — but columnist Frederick Vallaeys believes that humans and machines working together will ultimately create the most value for clients.
  • 4 ways retailer-brand relationships will change in 2018
    Dec 6, 2017 by Andrew Waber
    Columnist Andrew Waber takes a look at four trends taking shape for 2018 that will help brands and retailers collaborate to improve the digital shopping experience.
  • Why your end-of-year marketing strategy should focus on repurposing and re-engagement
    Dec 6, 2017 by Andrea Lehr
    The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year.
  • Video advertising: Tips for success in 2018
    Dec 6, 2017 by Digital Marketing Depot
    Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80 percent of all internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64 percent of users* are more likely to buy a product […]
  • Align your marketing org in 2018 with intelligent and integrated marketing campaigns
    Dec 6, 2017 by Kevin Bobowski
    Integrated marketing campaigns may seem old-school, but contributor Kevin Bobowski explains why they’re essential for marketers who want to keep their marketing departments agile and efficient.
  • The most-watched ad on YouTube in 2017 was a spot from Samsung India Services
    Dec 6, 2017 by Amy Gesenhues
    YouTube shares its most-watched ads and top-trending videos for 2017.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  • Getting the whole picture: VirtualWisdom’s update enhances systems visibility
    Dec 6, 2017 by Robin Kurzer
    The company says its “app-centric” IPM is a breakthrough in infrastructure monitoring.
  • Twitter’s ad business has shrunk, but ad buyers say it’s stabilized
    Dec 6, 2017 by Tim Peterson
    Unfavorable competition with Facebook and Google — and the commodification of its own inventory — has led advertisers to slow their spend on Twitter.
  • Here’s what marketers really want for Christmas: 3 tips for building a better approach to data
    Dec 6, 2017 by Stefan Benndorf
    Getting the most out of your data is on every marketer’s wish list this year. Contributor Stefan Benndorf discusses ways to get your analytics infrastructure in tip-top shape for 2018.

Online Marketing News From Around The Web:

  • 10 Lessons from $1B+ in Black Friday Ecommerce & Cyber Monday Sales, Shopify
  • 8 Overlooked Social Media Tactics That Can Increase Conversion Rates, Kissmetrics
  • B2C Content Marketing: 2018 Benchmarks, Budgets & Trends, MarketingProfs
  • Chatbot Building: 5 Dos and Don’ts, CMS Wire
  • Datonics Partners with Kochava Collective, Allowing Mobile Marketers to More Easily Reach Desired Audiences, PR Web
  • Glassdoor: Facebook is consistently the best tech company to work for in the U.S., VentureBeat
  • How to Audit Your Instagram Stories, Simply Measured
  • RedPoint Global Launches Data Management 8.0, Creating the Most Open Platform for Optimizing Customer Engagement, RedPoint Global
  • The 7 Best Social Media Channels for Business Marketing, Social Media Explorer
  • The costs, and benefits, of the influencer economy, Retail Dive


About The Author

Amy Gesenhues
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Popular Stories

'Amazon Moments' tool gives brands new way to build, deliver loyalty campaigns
How strong is your Amazon 'health?'
How to ask customers for reviews (and actually get them)
6 of the best social listening tools for 2019

Related Topics

Channel: CMO ZoneMarketing Day

Get the most important digital marketing news each day.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Digital Agency e-Book
Sign up for our daily newsletter
Marketing Land
Download the Marketing Land app on iTunes Download the Marketing Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.