Marketing Day: When To Send Push Messages, YouTube’s Top October Ads & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Study: Send Push Messages Afternoons, Tuesday Through Friday Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click […]
Amy Gesenhues on November 11, 2014 at 4:55 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Study: Send Push Messages Afternoons, Tuesday Through Friday
Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” involving more than 100 million push messages. Some of the recommendations are very specific and some are more general and less prescriptive. As a basic matter Localytics says that roughly 52 […] - Google AdSense Strikes Again With Vague, Arbitrary Warning Over An Ancient Article
In May, the tech news site TechDirt.com received a warning from Google that a news article about a porn star’s intellectual property lawsuit published on its site was in violation of the AdSense adult content policy. TechDirt was told to remove AdSense advertising from the article page within three days or its AdSense account would […] - More Online Browsers Becoming Buyers As Holidays Approach
How are online shoppers behaving so far this season? Check out this hot-off-the-press data on e-commerce traffic and conversions. - YouTube’s Top 10 October Ads: Hobbit-Themed Air New Zealand Ad Ranks No. 1 With 11.6 Million Views
October’s top ads on YouTube reinforce what the Internet taught us long ago: people love cat videos. With kittens as the stars of the No. 2 spot from Buzzfeed and Friskies, and No. 6 spot from Diet Coke, the two feline-centric ads earned a combined 9.8 million views in October. Air New Zealand’s “The Most […] - A Magic Leap Into An Entirely Different Direction For Google Glass?
Could a recent investment offer clues to the search giant’s developing vision for the wearable future? Columnist Daniel Cristo explores the possibilities. - How To Ensure Your Marketing Tech Investments Address Business Needs
Marketing technology these days can be amazingly cool. Contributor Mary Wallace explains how to avoid getting caught up in the new-and-shiny so you can focus on essential business needs. - Pinterest: We Have Doubled The Number Of Male Active Users In The Last Year
As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network. But we do know that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found […] - The Bill Cosby #CosbyMeme Creates An Immediate Backlash
It probably seemed like an innocuous campaign for an Monday afternoon. “Go ahead. Meme me!, #CosbyMeme” Bill Cosby’s account called out to his 3.93 million Twitter followers. Go ahead. Meme me! http://t.co/uM3KSji8or #CosbyMeme pic.twitter.com/9PbpQqz33X — Bill Cosby (@BillCosby) November 10, 2014 But as many public figures and brands have learned, it’s not the best idea […] - British Airways Follows ‘Visit Mum’ Viral Success With #WelcomeOfHome Social Contest
British Airways taps into the sentimentality of many expatriates’ desires to visit their faraway homelands and families.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Honors Veterans On Both Sides Of The Ocean With The Tower Of London Image On Homepage
- MapQuest Brings Roadside Assistance Service To Mobile App
- AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
- Bing Ads Adds Competitive “Auction Insights” To Web UI
- DuckDuckGo Added To Firefox As Part Of Enhanced Privacy Options
- Traffic Insights From Google Shopping Search Partners
- Veteran’s Day Google Logo Honors The Men & Women Who Serve In Our Armed Forces
- Search Arbitrage Accounts For Largest Percentage Of Ads Competing On Brand Trademarks
- The Real Reason No One Wants To Link To You
- Pinterest Evolving Into A Personalized Search Substitute
Online Marketing News From Around The Web:
Affiliate Marketing
- Schuh Consolidates Programme Exclusively to Affiliate Window, blog.affiliatewindow.com
Analytics
- Analytics for Content Marketers and Bloggers: What Do You Need to Track?, www.problogger.net
Blogs & Blogging
- 4 Real Estate Company Blogs That Rock, www.paveya.com
- 5 Blog Post Ideas to Rocket Launch Your Traffic In a Hurry!, www.blogherald.com
- A Simple Guide to Hosting Influencers (Will This Be Your Best Blogging Strategy in 2015?), www.firepolemarketing.com
- How To Promote Your Blog With Content That Will Grow Your Traffic, Links, and Shares, www.problogger.net
Business Issues
- Google launches Fiber for Small Business, VentureBeat
- Sales growth on Amazon’s marketplace outpaces growth on eBay, www.internetretailer.com
Content Marketing
- 10 More Charts That Are Changing Content Marketing, contently.com
- 12 Content Tools I Use And Recommend, www.searchenginepeople.com
- Are Vertical and Horizontal Content Strategies Still Relevant?, www.highervisibility.com
- Developing Innovative Content: What You Need to Know, moz.com
- How to Apply Hemingway’s “Iceberg Theory” to Content Marketing, www.komarketingassociates.com
- How to Create a Movement and Explode Your Brand with Content Marketing, www.thesaleslion.com
- Oracle’s Sylvia Jensen on high-volume content marketing, econsultancy.com
Conversion Optimization
- Conversion Rate Optimization (CRO) Techniques, backlinko.com
- What to Do When the Best Landing Page Isn’t Good Enough, 3qdigital.com
Domaining
- Amazon Beats Google & Wins Rights To The New gTLD .Book, www.thedomains.com
- Easily Delete Unregistered Domain Names from DNS Account, www.domaininvesting.com
- NamesCon is donating 100% of Registration Revenue Received on Veteran’s Day To Charity, www.thedomains.com
E-Commerce
- An insight into the Chinese ecommerce market for Singles Day, direct.econsultancy.com
- How to Create a Great Last-Minute Offer for Small Business Saturday, blogs.constantcontact.com
- Kohl’s taps Twitter trivia to drive holiday shopping engagement, Mobile Commerce Daily
- Procrastinator’s Guide to 2014 Holiday Ecommerce Sales, www.practicalecommerce.com
- Three common e-commerce mistakes to avoid during the holiday season, www.internetretailer.com
- Tips for selling your e-commerce business, www.internetretailer.com
Email Marketing
- 5 Email Predictions for Black Friday and Cyber Monday 2014, www.silverpop.com
- Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers, blog.returnpath.com
- Gmail Inbox review: does email need a reboot?, econsultancy.com
- What keeps email marketers awake at night?, digiday.com
General Internet Marketing
- Digital Ad Performance by Device Type, www.marketingprofs.com
- How to develop an effective marketing campaign, apexassisting.com
- The Foundation of Good and Bad Marketing, www.marketingtechblog.com
- Web Marketing vs. Internet Marketing, www.blueinteractiveagency.com
Internet Marketing Industry
- AppDirect Acquires Data Visualization Company Leftronic, TechCrunch
- BuzzFeed Hires HuffPo Director of Native Advertising Tessa Gould, www.adweek.com
- Marin Software Powers Visibility Into Consumer Buying Experience With Yahoo Gemini, money.cnn.com
- New ADARA Magellan Platform Delivers Customer Intelligence, Business Wire
Mobile/Local Marketing
- 5 Tips for the Aspiring Hyperlocal Publisher, streetfightmag.com
- Designing The Perfect Mobile Landing Page, blog.getresponse.com
- Five Things Tinder Can Teach You About Mobile Experience, uxmag.com
- Investing in Mobile Content Strategy, relevance.com
- Mobile matters this holiday season, including for small retailers, www.internetretailer.com
- Mobile Native Ads: the Future (and Now) of Marketing, relevance.com
- Not All Mcommerce Is Created Equal, www.emarketer.com
- Target tests mobile payments, Mobile Commerce Daily
- Top 5 Reasons Why Apps Are Rejected During Facebook’s Login Review, allfacebook.com
- What’s all the fuss about Apple Pay?, www.starmark.com
Reputation Management
- How to Brand Yourself as a Thought Leader, blog.kissmetrics.com
Social Media
- 15 Top Tools To Monitor Your Social Media Presence More Effectively, www.bloggingwizard.com
- 28 Absurd Social Media Marketing Lies Which Can Tank Your ROI, www.aimclearblog.com
- 4 Ways Facebook Remarketing Will Improve Your ROI, www.socialmediaexaminer.com
- 6 Small Business Saturday Tips for Brands on Facebook, allfacebook.com
- 7 Tips for Crafting the Perfect Facebook Post, simplymeasured.com
- 8 Thanksgiving Day Social-Media Promotional Ideas, www.practicalecommerce.com
- 9 Ways To Be Chief Of The Twitter Chat (Without Annoying Everyone), www.socialbro.com
- Ad placements do matter on Facebook – here’s what you need to know, www.insidefacebook.com
- Facebook Marketing Tips: The Best Advice, Tried-and-Tested, blog.bufferapp.com
- How Facebook Audience Insights Are Real-Time, allfacebook.com
- How to Build Your Social Media Audience from the Ground Up, www.verticalresponse.com
- Millennials Love Social Media And User Generated Content, www.mediabistro.com
- Resistance to Google+ Hangouts Is Social Media Deja Vu, adage.com
- Six Tips for a Killer Hashtag Marketing Campaign, www.socialmediaexaminer.com
- Veterans on Facebook, newsroom.fb.com
- Why organic reach on Facebook is not dead yet, digiday.com
Video
- Branded Video Views Up 73%, 3 Billion Views in Q3 2014, www.reelseo.com
- How to Mash Up Video Marketing and Behavioral Marketing, www.silverpop.com
- Ocho Launches Its Social Network For Eight-Second Videos, TechCrunch
- Shutterstock Hackathon Led to New Video Editing Tool, smallbiztrends.com
- YouTube signs with indie labels for music streaming service, www.ft.com
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