Marketing Day: September 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Social Network Demographics: Pew Study Shows Who Uses Facebook, Twitter, Pinterest & Others

  There are stereotypes attached to certain social networks about the makeup of their user base. LinkedIn is for business people. Facebook has a lot of older Americans. Pinterest is for girls. That’s the conventional wisdom. (And just this week, a local friend of mine — a guy — gave me a hard time when he […]

• Marketing Biz: Gyft Cards, Ensighten Tags & Facebook Retargeting

  This is an iPhone5 free zone. That’s a good thing too because there was a lot going on outside of Apple incrementalism. There were transformative things like the disruption of the gift card vertical by Gyft. And we saw just how powerful retargeting can be when it’s extended on Facebook. There were some personnel changes […]

• Romney Campaign Promoted Tweet Appearing On Critical #RomneyStrength Hashtag

  Have you checked out the #RomneyStrength hashtag on Twitter yet? If you have, you’ll know it’s mostly sarcastic comments about the Republican presidential candidate, mocking a news story about a Romney advisor who essentially said the attack in Libya would never have happened if Romney were president. It looks like the Romney campaign hasn’t noticed […]

• iPhone 5 Already A “Sell Out,” Will Allow Users To Block Ad Tracking

  Last night at the equivalent of a midnight movie opening, Apple iPhone 5 pre-orders went on sale. Unlike some of my colleagues here at SEL/ML I was not up ordering one. But lots of people were and it appears the initial run of pre-orders has “sold out.” Shipping and availability dates have now been pushed […]

• New Mobile Pages Substantiate That Instagram Isn’t Just An App

  When Istagram launched, users had to be iPhone toting users who downloaded the app. Since then, an Android app has launched, and a web presence has been created — making the service much more than just an app. Today, Instagram announced new mobile photo pages, even furthering their stake as a full well-rounded social network. […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Search In Pics: Cutts Shirts, Pi In The Sky & LEGO Phone
• A Simple Guide To Understanding The Searcher Experience
• How To Go Picasso On Your Data With Conditional Formatting
• Advanced Excel For PPC: How To Work With Match Types Using VBA Code
• Report: Highest Mobile CTRs Where User 1-2 Miles From Business
• Google Rolls Out AdWords Enhanced Sitelinks Globally
• Introducing Trove: Already The Best Facebook Search Around & Set To Tackle Other Social Networks Next
• Google Algorithm Changes, Mobile Internet Have Most Significant Impact On Search Marketers [SEMPO]
• Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe

Online Marketing News From Around The Web:

Affiliate Marketing

• Rakuten Linkshare to Launch in Australia’s Affiliate Market, www.powerretail.com.au
• Is Performance Marketing ‘Grubby’?, MediaPost
• Q&A: David Szetela on paid search marketing & affiliate management, econsultancy.com

Analytics

• How to review content effectiveness using a custom Google Analytics dashboard, www.smartinsights.com
• What Executives Don’t Understand About Big Data, blogs.hbr.org
• What To Do With Your Analytics Data, level343.com

Blogs & Blogging

• Blogging As Your Main Source of Internal Content Curation!, www.fathomdelivers.com
• How to Effectively Attract and Manage Guest Bloggers in WordPress, www.wpbeginner.com
• WordPress, Facebook, Disqus, Oh My! Which Comment System Should You Use?, www.blogmarketingacademy.com

Business Issues

• BuzzFeed Acquires Kingfish Labs, www.businessinsider.com
• Apple Wins Patent Ruling Against Samsung at Trade Agency, Bloomberg
• Facebook Crows About Success Of New IOS App, allfacebook.com
• Twitter Hires Elite Apple Hacker Charlie Miller To Beef Up Its Security Team, Forbes

Content Marketing

• How an Unknown Street Artist Used Content Marketing to Build a Global Brand, www.copyblogger.com

Conversion Optimization

• 5 Conversion Rate Experts Review A Wall Street Journal Landing Page, blog.crazyegg.com

Copywriting, Design & Usability

• Free UX Research Tools by ZURB, www.actualinsights.com
• How Responsive Web Design Could Become an Alternative for Mobile Websites?, www.instantshift.com
• The Difference Between Web Design and UX Design, uxmastery.com
• Website Usability Testing Boosts Profitability, chiefmarketer.com
• Why The Fold Is A Myth – And Where To Actually Put Your Calls To Action, KISS Metrics

Display & Contextual Advertising

• Facebook ends Reach Generator program in favor of Promoted Posts product, Inside Facebook

Email Marketing

• 4 Tips for Mastering Holiday Emails, multichannelmerchant.com
• Bring Your Sender Reputation Back to Life When Changing ESPs, www.responsys.com
• Email Marketing: Boost Engagement With Social Sharing, www.v3im.com
• Using Social Media for Email Prospecting, www.targetmarketingmag.com

Mobile Marketing

• Majority of Blackberry Owners Say They’ll Give it Up for iPhone 5, Marketing Pilgrim
• Retailers are taking a measured approach to mobile investments, Internet Retailer

Other Items

• Apple adds new "Limit Ad Tracking" feature to iOS 6, appleinsider.com
• Apple’s iCloud.com Website Comes Out of Beta, thenextweb.com
• Friendster Founder Jonathan Abrams Launches Nuzzel: A Fast, Simple, Social News Reader, TechCrunch
• Savvy Shoppers Drive Robust Online Holiday Sales, eMarketer
• Supporting modern browsers: Internet Explorer 8 support discontinued, googleappsupdates.blogspot.com
• Twitter surrenders Occupy protester’s tweets, Reuters

Social Media

• Few social network holdouts among small-business owners, www.zdnet.com
• How to Spot a Social Media "Expert" Who’s Full of It, Social Media Today
• Why Quora Won’t Scale, socialtimes.com
• Facebook overtakes Japanese social network Mixi in Japan, Inside Facebook
• Get To Know Facebook Users With Socialbakers’ Market Insights, allfacebook.com
• How to Create Buzz from a Hashtag on Social Media, www.jeffbullas.com
• Lame on Linkedin: How NOT to Ask to Connect, www.youtern.com
• The Top 5 Tools for Monitoring Social Media Impact, www.cmswire.com
• Winning More Business on LinkedIn, LinkedIn Blog

About The Author

Matt McGee

Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.