Marketing Day: Snapchat’s unskippable video ads, new Gmail features & Reddit’s native ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
  Apr 26, 2018 by Amy Gesenhues
  The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks.
• Twitter attributes more than half of its $575M Q1 ad revenue to video
  Apr 26, 2018 by Amy Gesenhues
  Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.
• Report: Millennials least influenced by retail advertising, most active tech adopters
  Apr 26, 2018 by Greg Sterling
  The bar is getting higher for retailers, and most of them won’t clear it.
• The conflicted marketer’s take on AMP for Gmail
  Apr 26, 2018 by Kyle Henderick
  Will AMP for email be a force for unparalleled interactivity, or will it be a coding and QA headache? Contributor Kyle Henderick explains why he’s of two minds.
• New Gmail features are on the way, including a confidential mode that lets users expire messages
  Apr 25, 2018 by Amy Gesenhues
  First announced earlier this month, the Gmail redesign will include several new features scheduled to roll out over the coming weeks.
• Reddit’s native ads are now available in the Android app
  Apr 25, 2018 by Susan Wenograd
  Promoted Posts are now available on Reddit’s Android and iOS apps.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Can you afford not to empower your team to build their personal brand?
  Apr 26, 2018 by Mary Wallace
  Contributor Mary Wallace describes the elements you should put in place to help your employees become your company’s most effective advocates.
• Sprinklr adds AI to its customer experience platform
  Apr 26, 2018 by Barry Levine
  Built around social media, the company is first launching its new Intuition to categorize and route social posts related to customer care.
• How to build a fearless marketing team
  Apr 26, 2018 by Matt Zilli
  As a CMO or marketing leader, you can’t go it alone. Contributor Matt Zilli explains the characteristics you should seek out when building a team.
• At the MarTech Conference, City National Bank draws a roadmap for creating a MarTech Office
  Apr 26, 2018 by Barry Levine
  After skills and tech assessments, a reorganization, new purposes and an adoption of agile development, the California-based bank has set up its marketers to be ‘digital practitioners.’

Online Marketing News From Around The Web:

• ‘Your Company Is the Problem’ U.K. Lawmakers Tell Facebook CTO, Bloomberg
• 20 subject lines + 4 tips for Mother’s Day emails, VerticalResponse
• 53% of Businesses Use Content Marketing, Small Biz Trends
• 8 Takeaways and Predictions from the Latest Email Marketing Research, Convince & Convert
• 9 Warning Signs You Need a Website Redesign (2018), Ignite Visibility
• A brief history of artificial intelligence in advertising, Econsultancy
• Countdown to F8 2018, – Facebook for Developers
• Digg Was Just Bought By An Ad-Tech Company Called BuySellAds, Fast Company
• Get creative with 6-second ads: Forget the cutdown, think sequence instead, Think with Google
• The Real Cost of Duplicates in Your CRM/Marketing Automation Platform, Marketo

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.