Marketing Day: Facebook Attribution, social commerce, the Coalition Against Ad Fraud

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Facebook Attribution now available to all advertisers
  Oct 19, 2018 by Amy Gesenhues

  The attribution solution was in beta for more than a year.

• Survey: Social commerce held back by security, privacy concerns
  Oct 19, 2018 by Greg Sterling

  However social media influence on purchases via other channels is strong.

• Fizziology employs Watson linguistic analysis to match endorsing athletes’ personalities with brands’
  Oct 18, 2018 by Barry Levine

  The matchmaking is based on social posts by brand advocates and by the athletes themselves.

• Coalition Against Ad Fraud releases ‘first standardized document’ to pin down mobile fraud
  Oct 18, 2018 by Barry Levine

  CAAF is focused on performance ad fraud on mobile devices.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• Gartner’s first Magic Quadrant report on ad tech scans the multi-channel giants
  Oct 19, 2018 by Barry Levine
  The report focuses on what it calls “foundational technology,” even as the ground keeps shifting.
• Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer
  Oct 19, 2018 by Robin Kurzer
  A unified pledge to abide by a set of principles to “wipe out 95 percent of the fraud, waste and abuse occurring in parts of the supply chain.”

Online Marketing News From Around The Web:

• 4 Reasons for Preferring Facebook Ads Over Google Ads, PPC Hero
• 9 Best Practices for Influencer Marketing Agreements, Convince and Convert
• Email Marketing Turns 40: Here’s How It Still Benefits Your Business, VerticalResponse
• How Artificial Intelligence Is Changing Marketing, Social Media Examiner
• Invest in the Human Side of the Customer Experience Equation, CMS Wire
• Mobile ad spend set to trump all traditional media by 2020, Mobile Marketer
• The Hunt for False News, Facebook Newsroom

About The Author

Amy Gesenhues

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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Channel: CMO ZoneMarketing Day