Marketing Day: Spotify acquires two podcast companies, 5G’s impact on marketing, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Spotify solidifies foothold in podcasting with acquisitions of Gimlet, Anchor
  Feb 6, 2019 by Robin Kurzer
  The company shared the news with its Q4 2018 earnings, which showed a profit for the first time despite disappointing revenue per user.
• What impact will 5G have on marketing and advertising?
  Feb 6, 2019 by Barry Levine
  Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
• SMX Advanced registration is open!
  Feb 6, 2019 by Marketing Land
  Join us at SMX® Advanced for the search marketing event of the year! Actionable search marketing tactics, professional connections that will advance your career, and community celebrations like the Search Engine Land Awards await you in Seattle June 3-5. The site up and registration is open!
  
• Super Bowl ads show Alexa as part of daily life
  Feb 6, 2019 by Greg Sterling
  Brands were using virtual assistants to sell their’ products during the big game, though assistants have yet to materialize as a marketing channel themselves.
• Here’s why marketers should care about Microsoft’s Cortana
  Feb 6, 2019 by Adam Dorfman
  With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice technology with customers, employees and stakeholders.
• The in-housing trend is all about data
  Feb 6, 2019 by Clint Tasset
  In 2019, we’ll see more brands increasingly turn to digital ad agencies and tech consultants nimble enough to act as an extension to their internal teams.
• Why ARF thinks marketers should reconsider their personalization strategy
  Feb 5, 2019 by Robin Kurzer
  ‘We’ve taken targeting too far in terms of effectiveness and ethics,’ says the CEO of the non-profit research org.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• What impact will 5G have on marketing and advertising?
  Feb 6, 2019 by Barry Levine
  Carriers and device makers are rolling out the super-fast wireless service this year, so we asked experts about the potential for marketing and advertising.
• Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
  Feb 6, 2019 by Amy Gesenhues
  Mobile video ads on the messaging app reached over 70% of the total 13 to 34-year-old U.S. population on a monthly basis during the last quarter.

Online Marketing News From Around The Web:

• Matrix Solutions Partners with Aspirant, Providing Media Ad Sales Teams with Greater Customization Options for Reporting and Analytics, Matrix for Media
• 50% of retailers list a mobile shopping app as a top priority, Retail Dive
• 73% of media buyers favor programmatic in-app ads, study finds, Mobile Marketer
• Bloomberg Media has developed technology to connect its TV and digital ad inventory, Digiday
• Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving, Recode
• Marketers Should Treat Data As A Pre-Tangible Asset, AdExchanger
• Retail chief Ahrendts leaving Apple, Seeking Alpha

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.