Marketing Day: Super Bowl LI brands, Progress CMO interview & Facebook advertisers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
  Dec 2, 2016 by Amy Gesenhues
  With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game.
• Consumer citations are the future of local SEO
  Dec 2, 2016 by Julian Connors
  What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column.
• 2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
  Dec 2, 2016 by Peter Isaacson
  Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible.
• Progress CMO says marketing runs through her veins as she follows in her Mom’s footsteps
  Dec 2, 2016 by Amy Gesenhues
  Get to Know: Progress CMO Melissa Puls
• Branch branches out, offering deep links to apps from dynamic remarketing ads
  Dec 2, 2016 by Barry Levine
  The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations.
• Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers
  Dec 2, 2016 by Barry Levine
  Company says it’s the “first grocery brand loyalty app powered by receipt scanning tech.”
• 6 battles your content must fight and how to equip it for victory
  Dec 2, 2016 by Stoney deGeyter
  Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.
• Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
  Dec 2, 2016 by Greg Sterling
  Social media ranked by survey respondents as a top 3 source for new customers.
• The future of digital advertising creativity and how to get ready
  Dec 2, 2016 by Peter Minnium
  What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.

Online Marketing News From Around The Web:

Analytics

• Facebook Analytics for Apps Adds Time Zones, Hourly Charts, www.adweek.com
• Key Customer Metrics You Need to be Tracking, blog.kissmetrics.com
• The 3 Types of Social Media Metrics that Matter to You, simplymeasured.com

Business Issues

• A Key Apple Health Technology Executive Has Left the Company, www.bloomberg.com
• Facebook invests $20M to catalyze affordable housing development in Menlo Park, techcrunch.com
• Twitter acquires Yes, Inc. to better connect people around events (and get a product lead), venturebeat.com
• Twitter changes product head for third time in a year, www.reuters.com

Content Marketing

• 36 Case Studies That’ll Help You Understand Content Marketing ROI, contently.com
• How to Sell Content Strategy to Your Boss, www.portent.com
• Why Freelance Content Writers Aren’t Getting the Results You Want, contentmarketinginstitute.com

Copywriting, Design & Usability

• WordPress Will Only Recommend Hosting Companies Offering SSL by Default in 2017, wptavern.com

Domaining

• The most surprising new TLDs so far, domainnamewire.com
• Top 1000 of most popular .com domain names listed as “offer/counter offer” on Godaddy, blog.goldnames.com

E-Commerce

• Ecommerce Expert Panel: Tips and Advice for How to Sell More During the Holiday Season, smallbiztrends.com
• How Do Your Merchant Operations Metrics Measure Up?, multichannelmerchant.com
• Kill E-Commerce Conversions with These 7 Mistakes, www.semrush.com
• Report: Amazon wins Cyber Monday sales crown, but falls shy of Prime Day totals, www.retaildive.com
• Squarespace now lets merchants accept PayPal payments in their online stores, venturebeat.com
• The big mobile commerce opportunity in rural areas of Asia Pacific, www.internetretailer.com

Email Marketing

• 50 Ways to Grow Your Email List, smallbiztrends.com
• Holiday Email Report: Cyber Week Recap, movableink.com
• RetroSupply Co.’s Tips for A/B Testing and List Growth, blog.mailchimp.com

General Internet Marketing

• 4 Marketing Techniques for Grabbing the Spotlight in 2017, www.convinceandconvert.com
• A Tactical Guide To Testing and Optimizing Creative in Real-Time, www.martechadvisor.com
• Five essential ingredients for digital marketing success, econsultancy.com
• How to Automate Your Account-Based Marketing Strategy, blog.marketo.com
• Influencer Marketing Hit the Mainstream in 2016, www.adweek.com
• It’s time for brands to step up on fake news, digiday.com
• The Marketing Mix of Small Business Owners, www.marketingprofs.com

Internet Marketing Industry

• Cision Broadens World Class Executive Team to Drive Company’s Vision, www.prnewswire.com

MarTech

• Who are Chief Marketing Technologists and why you need one, www.ibm.com
• Baidu Plans to Improve Ad Performance of Developers by Introducing DU Ad Platform that Leverages AI Technology, www.martechadvisor.com
• What is Marketing Automation?, smallbiztrends.com

Mobile/Local Marketing

• 5 Situations Where You’re Better Off Without AMP, www.searchenginepeople.com
• 5 tips for driving mobile conversion this holiday season, www.internetretailer.com
• A Simple and Easy Guide to Setting up AMP, www.searchenginejournal.com
• Don’t Delete that App: Retaining Loyalty on Mobile, www.emarketer.com
• What customers want from their mobile marketing experience, www.mobilecommercedaily.com

Other Items

• Internet Archive Successfully Fends Off Secret FBI Order, theintercept.com

Reputation Management

• Reputation Marketing Tactic #1: Moz’s Personalized Login, outspokenmedia.com

Social Media

• Facebook quietly tests fake news flagging, TechCrunch
• How Instant Articles Benefits Local News, media.fb.com
• LinkedIn Advertising Guide, blog.crazyegg.com
• Snapchat Discover publishers see viewership drop by a third after platform tweaks, digiday.com
• Why social media and user-generated content are set to dominate email and Web, www.mobilecommercedaily.com
• You Can Now Get Prescription Lenses for Your Snapchat Spectacles, www.adweek.com

Video

• 3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition, www.adweek.com
• Facebook Knows What You’re Streaming, Bloomberg
• How to Grow a Business Using YouTube, www.socialmediaexaminer.com
• In Video, Publisher Guarantees Spur Private Deal Success, adexchanger.com
• What Is Vlogging? Definition, History, & Impact On Media, mediakix.com
• YouTube has muted The Game Awards due to a copyright claim, venturebeat.com

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.