Marketing Day: Super Bowl LI brands, Progress CMO interview & Facebook advertisers
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on December 2, 2016 at 4:15 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Super Bowl LI advertisers Avocados from Mexico, Snickers & Skittles gear up for game day
Dec 2, 2016 by Amy Gesenhues
With just over two months to go before next year’s Super Bowl, brands are releasing their plans for the big game. - Consumer citations are the future of local SEO
Dec 2, 2016 by Julian Connors
What are citations, and how do they impact local SEO? Columnist Julian Connors explains in this beginner-level local search column. - 2017 predictions: Why artificial intelligence will blow account-based marketing out of the water
Dec 2, 2016 by Peter Isaacson
Account-based marketing (ABM) has become a staple in B2B marketing today, and columnist Peter Isaacson believes that artificial intelligence (AI) will take it even further, making hyper-personalization at scale possible. - Progress CMO says marketing runs through her veins as she follows in her Mom’s footsteps
Dec 2, 2016 by Amy Gesenhues
Get to Know: Progress CMO Melissa Puls - Branch branches out, offering deep links to apps from dynamic remarketing ads
Dec 2, 2016 by Barry Levine
The company said its new Deep Linked Feeds for Dynamic Ads is the only such solution that works on all operating systems, in all situations. - Nielsen-backed OurCart startup launches Snapstar app to incentivize brand loyalty for grocery shoppers
Dec 2, 2016 by Barry Levine
Company says it’s the “first grocery brand loyalty app powered by receipt scanning tech.” - 6 battles your content must fight and how to equip it for victory
Dec 2, 2016 by Stoney deGeyter
Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective. - Report: 2.5 million US businesses buying Facebook ads, spending $1,500 per year
Dec 2, 2016 by Greg Sterling
Social media ranked by survey respondents as a top 3 source for new customers. - The future of digital advertising creativity and how to get ready
Dec 2, 2016 by Peter Minnium
What lies ahead for digital advertising creativity? Contributor Peter Minnium makes five predictions and explains what you can do to prepare.
Online Marketing News From Around The Web:
Analytics
- Facebook Analytics for Apps Adds Time Zones, Hourly Charts, www.adweek.com
- Key Customer Metrics You Need to be Tracking, blog.kissmetrics.com
- The 3 Types of Social Media Metrics that Matter to You, simplymeasured.com
Business Issues
- A Key Apple Health Technology Executive Has Left the Company, www.bloomberg.com
- Facebook invests $20M to catalyze affordable housing development in Menlo Park, techcrunch.com
- Twitter acquires Yes, Inc. to better connect people around events (and get a product lead), venturebeat.com
- Twitter changes product head for third time in a year, www.reuters.com
Content Marketing
- 36 Case Studies That’ll Help You Understand Content Marketing ROI, contently.com
- How to Sell Content Strategy to Your Boss, www.portent.com
- Why Freelance Content Writers Aren’t Getting the Results You Want, contentmarketinginstitute.com
Copywriting, Design & Usability
Domaining
- The most surprising new TLDs so far, domainnamewire.com
- Top 1000 of most popular .com domain names listed as “offer/counter offer” on Godaddy, blog.goldnames.com
E-Commerce
- Ecommerce Expert Panel: Tips and Advice for How to Sell More During the Holiday Season, smallbiztrends.com
- How Do Your Merchant Operations Metrics Measure Up?, multichannelmerchant.com
- Kill E-Commerce Conversions with These 7 Mistakes, www.semrush.com
- Report: Amazon wins Cyber Monday sales crown, but falls shy of Prime Day totals, www.retaildive.com
- Squarespace now lets merchants accept PayPal payments in their online stores, venturebeat.com
- The big mobile commerce opportunity in rural areas of Asia Pacific, www.internetretailer.com
Email Marketing
- 50 Ways to Grow Your Email List, smallbiztrends.com
- Holiday Email Report: Cyber Week Recap, movableink.com
- RetroSupply Co.’s Tips for A/B Testing and List Growth, blog.mailchimp.com
General Internet Marketing
- 4 Marketing Techniques for Grabbing the Spotlight in 2017, www.convinceandconvert.com
- A Tactical Guide To Testing and Optimizing Creative in Real-Time, www.martechadvisor.com
- Five essential ingredients for digital marketing success, econsultancy.com
- How to Automate Your Account-Based Marketing Strategy, blog.marketo.com
- Influencer Marketing Hit the Mainstream in 2016, www.adweek.com
- It’s time for brands to step up on fake news, digiday.com
- The Marketing Mix of Small Business Owners, www.marketingprofs.com
Internet Marketing Industry
- Cision Broadens World Class Executive Team to Drive Company’s Vision, www.prnewswire.com
MarTech
- Who are Chief Marketing Technologists and why you need one, www.ibm.com
- Baidu Plans to Improve Ad Performance of Developers by Introducing DU Ad Platform that Leverages AI Technology, www.martechadvisor.com
- What is Marketing Automation?, smallbiztrends.com
Mobile/Local Marketing
- 5 Situations Where You’re Better Off Without AMP, www.searchenginepeople.com
- 5 tips for driving mobile conversion this holiday season, www.internetretailer.com
- A Simple and Easy Guide to Setting up AMP, www.searchenginejournal.com
- Don’t Delete that App: Retaining Loyalty on Mobile, www.emarketer.com
- What customers want from their mobile marketing experience, www.mobilecommercedaily.com
Other Items
- Internet Archive Successfully Fends Off Secret FBI Order, theintercept.com
Reputation Management
- Reputation Marketing Tactic #1: Moz’s Personalized Login, outspokenmedia.com
Social Media
- Facebook quietly tests fake news flagging, TechCrunch
- How Instant Articles Benefits Local News, media.fb.com
- LinkedIn Advertising Guide, blog.crazyegg.com
- Snapchat Discover publishers see viewership drop by a third after platform tweaks, digiday.com
- Why social media and user-generated content are set to dominate email and Web, www.mobilecommercedaily.com
- You Can Now Get Prescription Lenses for Your Snapchat Spectacles, www.adweek.com
Video
- 3 Male Beauty Influencers Talk YouTube, Fans and Finally Getting Brand Recognition, www.adweek.com
- Facebook Knows What You’re Streaming, Bloomberg
- How to Grow a Business Using YouTube, www.socialmediaexaminer.com
- In Video, Publisher Guarantees Spur Private Deal Success, adexchanger.com
- What Is Vlogging? Definition, History, & Impact On Media, mediakix.com
- YouTube has muted The Game Awards due to a copyright claim, venturebeat.com
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