Marketing Day: The 2015 Holiday Retail Season, Ad-Blocking Report & YouTube’s Top 10 Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on August 10, 2015 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter, NFL Sign Two-Year Extension To Serve More Football Video
Deal means there will be more NFL content on Twitter. Twitter will take the lead in ad sales in the revenue-sharing partnership. - KIND Snacks’ Back-To-School Instagram Campaign Asks Parents To Share Summer #MomentThatPopped
As parents’ minds turn toward packing snacks and lunchboxes for schoolchildren, KIND snack bars encourages families to reflect upon the best moments of summer. - 4 Tips To Ensure You’re Prepared For The 2015 Holiday Retail Season
It’s never too soon to start planning for the most crucial shopping season. Columnist James Green has pointers to ensure your marketing strategy is a success. - Ad-Blocking Report: Nearly 200 Million Users, $22 Billion In Lost Ad Revenue
According to a new report from Adobe and PageFair, $21.8 billion in global ad revenues have been blocked 0r lost. - How To Create A “Lead-Generation Pipeline” With Your Blog (Part 1)
In the first of this two-part series, columnist Daniel Faggella outlines three strategies to ensure your content speaks to your viewers to turn traffic into prospects and prospects into buyers. - Top 10 YouTube Video Ads In July: Always #LikeAGirl Ranks No. 1 With 30M+ Views
July’s top ten ads generated a combined 80.9 million views, and more than 139 million minutes of watch time. - Microsoft Mobile Share Reaches Lowest Level Since comScore Tracking Began
While Android continues its march as the dominant global operating system, its market share in the US is essentially flat and roughly at the same place it was in 2012.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- The New Mobile Rules for Search, Social and Display — August 20 Webcast
- Where Do You Go From Here? 7 Career Paths For The Search Engine Marketer
- Google Map Maker Back Up In Six Countries With More To Follow Soon
- Microsoft Translator App Comes To iOS & Android With Wearable Support
- The Secret To More Search Advertising Revenue (Hint: It’s Bing Ads!)
Online Marketing News From Around The Web:
Blogs & Blogging
- 4 Ways Pinterest Can Help Drive Traffic To Your Blog, www.problogger.net
- Blog Writing Tips: How to Craft the Perfect Blog Post, authoritylabs.com
Business Issues
- Google Puts Exec Behind ‘Buy Button’ Atop Google, recode.net
- Adobe joins tech industry push in increasing maternity, parental leave, www.reuters.com
- Amazon adds an Illinois warehouse, www.internetretailer.com
- Facebook, Google and Twitter block ‘hash list’ of child porn images, www.telegraph.co.uk
- Yahoo Reclaims Iconic SF Billboard, yahoo.tumblr.com
Content Marketing
- 12 Time-Saving Tools for Content Marketers, www.convinceandconvert.com
- 7 Ways to Write Quality Content Your Audience Will Love, www.jeffbullas.com
- B2C Personalization Is More Relevant Than Ever, blog.marketo.com
- Content Marketing Inefficiencies Cost BtoB Companies Nearly $1 Billion, www.toprankblog.com
- How to Create a Content Library in 5 Easy Steps, www.convinceandconvert.com
- How to Repackage Webinars Into Lots of Awesome Content, www.internetmarketingninjas.com
- Stop Wasting Your Time On These 3 Types Of Content Marketing, www.searchenginepeople.com
- Using the Right Content to Drive Traffic, www.compukol.com
- Why Startups Trump Large Enterprises in Content Marketing Every Time, contentmarketinginstitute.com
Conversion Optimization
- Ask a CRO Expert: How Do I Know When My A/B Test is Valid?, unbounce.com
- Beyond the Click: What’s Truly Driving Your Conversion Rate?, blog.kissmetrics.com
- How to Increase Conversion Rates Without Touching A Landing Page, www.wordstream.com
- Retargeting Tools and Tips to Skyrocket Your Conversion Rate, vwo.com
- The B2B Fast Lane: Boosting Lead Gen with Live Chat, blog.crazyegg.com
Copywriting, Design & Usability
- Designing Web Interfaces For Kids, www.smashingmagazine.com
- Five tips for writing cliche-free travel copy, econsultancy.com
- The Future of Business Web Site UX: Get Personal!, www.uxmatters.com
- Who Needs UX Strategy?, www.uxmatters.com
Domaining
- ICANN Gives You The Chance To Review Trademark Clearinghouse’s Performance & Get Paid, www.thedomains.com
- Paul Graham Shares Excellent Domain Name Advice, www.domaininvesting.com
E-Commerce
- How an e-retailer makes it easy to sort through a large assortment, www.internetretailer.com
- Where’s the Ecommerce Conversation on Social?, www.adweek.com
- Will Yahoo by another name succeed as an e-retail technology provider?, www.internetretailer.com
- Your 10 Point Checklist to Starting an Ecommerce Business, smallbiztrends.com
Email Marketing
- 15 Tips for Welcome Email, www.getelastic.com
- 3 Tips for Getting Quality Contacts on Your Email List, blogs.constantcontact.com
- 3 Ways Email Marketing Is Embracing the Trends That Were Supposed to Make It Obsolete, www.adweek.com
- 5 Reasons Marketers Should Care About Email Fraud, returnpath.com
- 5 Ways Your Email Marketing App Can Work Smarter Through Integrations, smallbiztrends.com
- The 10 Best (and Worst) Performing Words in Email Subject Lines, www.marketingprofs.com
- The Most Important Thing to Optimize in Email Marketing, blog.movableink.com
- The Science Behind Email Open Rates, www.superoffice.com
- What Is Email ReMarketing?, www.business2community.com
General Internet Marketing
- IoT information at work in digital marketing, www.retaildive.com
- The Taxing Complexity Of Digital Advertising, adexchanger.com
Internet Marketing Industry
- MediaBrix Pitches New Product, Ad-Availability In Programmatic, www.mediapost.com
MarTech
- Forget MarTech Convergence, Here Comes MadTech, www.cmswire.com
Mobile/Local Marketing
- 89% of consumers influenced by mobile offers for back-to-school, www.mobilecommercedaily.com
- Big Brands Like CoverGirl and Coke Are Finding the Perfect Moment to Deliver Mobile Ads, www.adweek.com
- Google Hangouts: now simpler, faster, more beautiful, googleblog.blogspot.com
- How Mobile Influences Shopping Behavior, www.getelastic.com
- Understanding The Future Of Mobility, techcrunch.com
- Updating Your App for iOS 9: What You Need to Know, developers.facebook.com
Reputation Management
- Facebook as Reputation Management Tool, www.searchenginejournal.com
Social Media
- 23 Tools for Social Media Monitoring, www.practicalecommerce.com
- Engage Your Instagram Following with the Right Content, www.socialmediaexplorer.com
- Facebook Analytics: The Only Guide You’ll Ever Need, www.razorsocial.com
- Facebook says LOL is on its way out, qz.com
- Four Powerful Tips for a Highly Effective B2B Social Media Strategy, www.marketingprofs.com
- Instagram Ads vs. Influencer Marketing: Deciding What’s Best for Your Brand, www.adweek.com
- My Top Instagram Tools to Quickly Grow Followers and Engagement, ignitevisibility.com
- The Psychology of Social Media, blog.bufferapp.com
- The Six Cardinal Sins of Reddit Marketing, www.searchenginejournal.com
- Twitter May Replace Former CEO Dick Costolo on Board, www.wsj.com
- Twitter Official Partner Unmetric Launches Sense App, www.adweek.com
- Which Social Networks Are Best for Content Curation?, blogs.constantcontact.com
Video
- Go for Short Social Videos to Get Long Trails of Brand Loyalists, www.martechadvisor.com
- Mobile vs. PCs: Where Are Video Ads More Annoying?, www.emarketer.com
- Should Marketers Ditch YouTube for Facebook?, www.marketingprofs.com
- Why Facebook’s video theft problem can’t last, www.theverge.com
- YouTube: World’s Best Resource for Modern History?, www.reelseo.com
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