Marketing Day: Twitter Customer Service Tips, AXA’s CMO On Social & Email Marketing With Video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

• Twitter’s Advice For Better Customer Service: Get Personal
  People are much more likely to recommend brands that personalize customer service interactions. It’s “an an easy step that brands can take” to build relationships, Twitter researcher says.
• AXA CMO Says Using Social Media Is Best Way To Understand How We Can Adapt
  One of the most socially active global brand CMOs, Frédéric Tardy, uses Twitter and LinkedIn daily.
• Chiquita Teams With Universal’s Minions For In-Store Mobile Game Experience
  The fruit brand helps promote the family film through interactive labels on its bananas.
• Marketing Teams Will Soon Include “Engagement Scientists”
  Move over, data scientists. Columnist Paul Ford explains why engagement science is set to redefine the way marketers do business.
• This Is Your First-Party Data On Steroids
  Columnist Roger Juntilla explains why new cross-device capabilities and user-generated intent signals make this a prime time for marketers to integrate first-party data.
• How To Use Video To Enhance Your Email Marketing Campaigns
  Video is sure to improve the click-through rate on your email campaigns, but not all email clients are compatible with video playback. Columnist Michael Litt outlines some ways you can work around that issue.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

• Google’s iOS App Now Provides Context-Aware Conversational Search
• Google Shopping Adds Full Suite Of Automated Bidding Options
• The Shifts In Consumer Behavior Driving Google’s Maturation
• Four Ways To Stay On Top Of Average CPC
• Search In Pics: Felicia Day At Google, Mobile Google Trucks & ABC-Strasse

Online Marketing News From Around The Web:

Analytics

• Upgrade your Business Performance by Tracking this Metric, www.ducttapemarketing.com

Blogs & Blogging

• How Live-Blogging Can Build Brand Influence, www.adweek.com
• Introducing Pure Blogging, Where It’s All About the Content, dannybrown.me
• Republishing older blog content: does it work?, econsultancy.com
• The Uber of blog posts, econsultancy.com
• WordPress Glossary for Beginners (Confusing Terms Explained!), www.wpexplorer.com

Business Issues

• Apple Reports Small Gains in Workforce Diversity, blogs.wsj.com
• Documents confirm Apple is building self-driving car, www.theguardian.com
• Tech Giants: Here’s What The FTC Means By “Competition”, www.fastcompany.com

Content Marketing

• 5 Analog Content Creation Tools That Trump Digital, heidicohen.com
• Talk-worthy, shareable content key to word of mouth amplification, www.mobilecommercedaily.com

Conversion Optimization

• A/B Testing to Make the Right Ad Copy Decision, www.distilled.net
• How to Make Live Chat Convert, conversionxl.com

Copywriting, Design & Usability

• What is User Experience?, www.usertesting.com

Domaining

• Yahoo! Inc. Sells 2 Letter Domain Name AV.com, www.thedomains.com

E-Commerce

• Apple.com Redesign Pushes Ecommerce Site Trends, www.practicalecommerce.com
• Jessica Alba’s Ecommerce Startup, Honest, Valued at $1.7 Billion, www.wsj.com
• Link controversy threatens to shoot down Jet.com, SiliconANGLE

Email Marketing

• A/B testing your newsletters, yoast.com
• How to Grow Your Subscribers: 19 Experts Weigh In, contentmarketinginstitute.com
• How to Use Your Email List to Find Your Best Customers, blogs.constantcontact.com
• Making Email Social, www.getelastic.com
• Should You Be Using Emojis in Subject Lines?, blog.crazyegg.com
• This One Trick Doubled My Email Sign Ups. Copy it., www.blogtyrant.com
• Want to Build Community? Try an Email Newsletter, www.cmswire.com

General Internet Marketing

• 10 Phrases That May Get You Fired (By Your Agency), www.portent.com
• Ask the Expert: Lee Odden on Influencer Marketing Best Practices, marketing.linkedin.com
• Learnings from BIC’s Failed “Look Like a Girl” Ad, blog.marketo.com
• Nissan CMO Says Agency Model Will Change, but Don’t Ask How, adage.com
• Top Three Ways to Market to Millennials, www.marketingprofs.com
• Why luxury brands must invest more in digital advertising, www.mobilecommercedaily.com
• Why No One Pays Attention to Your Marketing, moz.com

MarTech

• 5 Ways to Incorporate a Technology Culture Into Your Marketing Team, www.martechadvisor.com

Mobile/Local Marketing

• DHL Unit Plans Google Glass Experiment in U.S. Warehouses, www.wsj.com
• How Millennials Use Mobile in the Workplace, www.marketingprofs.com
• Location Inaccuracy Is A Bigger Problem Than Fraud, adexchanger.com
• Location, Location, Location: 3 Tips for Brand Marketers, www.adweek.com
• Publishers are slow to mobile, digiday.com
• Speed and optimization are essential for mobile sales, www.mobilecommercedaily.com
• The Dark Side Of Mobile, adexchanger.com
• The Path to Becoming a Mobile Performance Marketing Jedi Master, www.tune.com

Social Media

• 10 Examples of Brands Succeeding on Reddit, www.searchenginejournal.com
• 4 Ways Social Media Can Get Out of the Silo and Truly Evolve Your Marketing, www.adweek.com
• 5 Unlikely Service Industries That Should Be On Pinterest, www.searchenginepeople.com
• Does Your Facebook Ad Campaign Tell a Story?, www.adweek.com
• Five international social media myths debunked, econsultancy.com
• Reddit Responds After Being Threatened, Banned And Unbanned By The Russian Government, techcrunch.com
• Social media success stems from good storytelling, www.internetretailer.com
• Target’s not mad at the Facebook troll who posted on their behalf, digiday.com
• The Art and Science of Brand Engagement on Instagram, www.adweek.com
• The New York Times Built a Bot to Predict Popular Stories, www.searchenginejournal.com

Video

• For streaming video apps, data is the only way forward, digiday.com

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.