Marketing Day: Twitter Introduces Autoplay Video, Pinterest Updates Search & More
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: European Court Says Internet News Portal Is Liable For User-Generated Comments Unlike U.S. law, European court says a website accepting comments is more than just a “passive, purely technical service provider.” […]
Amy Gesenhues on June 16, 2015 at 5:05 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- European Court Says Internet News Portal Is Liable For User-Generated Comments
Unlike U.S. law, European court says a website accepting comments is more than just a “passive, purely technical service provider.” - Google Play Gaining Ground Against Apple, As Android App Downloads Outnumber iOS 2-to-1
Google Play downloads reached 50 billion in the last 12 months, while Apple’s app store downloads totaled 25 billion. - Twitter Introduces Autoplay Video; Will Only Charge For Ads 100% In View For 3 Seconds
Twitter says brands testing autoplay saw a seven-fold increase in completions of Promoted Videos. - Pinterest Streamlines & Simplifies Its Search Interface
New search enhancements from Pinterest make finding the right type of information quicker and more accurate thanks to the first ever inclusion of spellcheck. - Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter. - Practical Conversion Tips For Creating Mindless Forms
How do you get your site visitors to fill out those online forms? Columnist Tim Ash provides some tips based on understanding the human brain. - Connexity Buys PriceGrabber In CSE Consolidation
Company says the purchase makes it second largest retail lead generator behind Google. - For Search & Social, Headlines Are The Top Drivers Of Traffic
Survey by Reuters Institute for the Study of Journalism finds that headlines are a stronger source of clicks for people consuming news via search than social media. - Google’s Universal Analytics Two Years In: Hype Or Revolution?
Still on the fence about migrating to Google Universal Analytics? Columnist Nick Iyengar outlines six reasons why an upgrade should be a priority for your organization. - Geofeedia Launches Updated Location Monitoring Platform & iOS App
New platform has updated interface, faster processing and has added China’s Sina Weibo to the “largest location-based data set in the world.” - Facebook Sued In Belgium For Social Plug-in Tracking, EU Passes Stricter Privacy Law
Just like Google, Facebook faces a wave of investigations and potential sanctions across Europe for its privacy policies.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Want To Speak @ SMX Milan? Here’s How
- Take The Google Geo-Location Test: Where Does Google Think You Are?
- The Latest In Advanced Technical SEO From SMX Advanced
- The New Search, Content & Social Marketing Sweet Spot
- Google Now Shows Quotes For Famous People Without Sourcing Them
- Google Maps App Will Warn You That The Place You’re Driving To Is Closed
Online Marketing News From Around The Web:
Affiliate Marketing
- Affiliate Marketers, Will Attribution Modeling Change Your Biz?, smallbiztrends.com
- Free Affiliate Marketing Consulting in Berlin, Germany, www.amnavigator.com
Analytics
- Birst Adds Multi-Touch Attribution to Marketing Analytics Accelerator, www.martechadvisor.com
Blogs & Blogging
- Introducing Yoast Comment Hacks, yoast.com
Business Issues
- How Apple is trying to up its game in India, qz.com
- Yahoo CEO Marissa Mayer Says Alibaba Spinoff Is Still On Track Despite Potential Tax Risks, techcrunch.com
Content Marketing
- Content Marketing Pro Shares 10 Essential Tools for Success, contentmarketinginstitute.com
- Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures, www.toprankblog.com
- Learning from Jack King: Visionary of Real-Time Content Marketing, www.webinknow.com
- 29 Essential Content Marketing Metrics, www.marketingprofs.com
- Reuters’ distributed approach to native advertising, digiday.com
Conversion Optimization
- 25 Tips for Effective Landing Page Optimization, 3qdigital.com
- 5 Tips for Running an A/B Test on a Budget, www.wordstream.com
- 8 Landing Page Essentials that Most People Totally Forget, blog.crazyegg.com
- 9 Landing Page Goofs that Make You Lose Business, www.copyblogger.com
- The Top 5 WordPress Conversion-Boosting Popup Plugins, www.wpexplorer.com
- The Top 7 User Onboarding Tools to Grow Your Business and Improve Your Conversion Rate, blog.kissmetrics.com
Copywriting, Design & Usability
- Back to Basics: Business Websites 101, www.takeflyte.com
- Be Your Own Designer – The Best Free Resources for when You’re Short on Time, www.distilled.net
- How to Write Killer Services Descriptions: Five Mistakes and Their Fixes, www.marketingprofs.com
Domaining
- AT&T Researchers Look at Spotting Malicious Domains Using Word Segmentation, www.thedomains.com
- ICANN ponders rejecting all closed generics, domainincite.com
E-Commerce
- 25 Places to Sell Handmade Crafts Online, smallbiztrends.com
- Almost half of global web consumers will purchase across borders by 2020, www.internetretailer.com
- Amazon Considers Paying People to Drop Off Packages, Wall Street Journal
- Amazon targets teen shoppers with Amazon Allowance, econsultancy.com
- Crowdfunding on Etsy? Buyer beware., qz.com
- How distributor Grainger built its mobile and e-commerce staff, www.internetretailer.com
- Language Translation Tools for Ecommerce Sites, www.practicalecommerce.com
- Two of the biggest comparison shopping sites combine, www.internetretailer.com
- Why Shoppers Abandon Their Carts, www.emarketer.com
Email Marketing
- A Few Last Minute Father’s Day Email Inspirations, blog.mailchimp.com
- Email Marketing Resources? Get Started With This List, www.silverpop.com
- Why is email seen as the poor relation in digital marketing?, econsultancy.com
- Why Your Email Marketing Campaign Failed, www.searchenginejournal.com
General Internet Marketing
- CMO Advice: You Have to Take Calculated Risks, www.cmswire.com
- The Real-Time Marketing Landscape, www.marketingprofs.com
Internet Marketing Industry
- Attention Marketers: The New Call Intelligence Platform Is Here, blog.invoca.com
- Crimson Hexagon Introduces Image Analysis to Measure Share of Eye within its Social Analytics Platform, www.crimsonhexagon.com
- Strata Agency Survey: Confidence in video ROI grows by 43%, gotostrata.com
MarTech
- An Ad Tech Temperature Check, adexchanger.com
Mobile/Local Marketing
- ‘600 Million’ Samsung Mobiles Vulnerable To Keyboard Cracking Attack, www.forbes.com
- 9 Mobile Marketing Stats to Share on Twitter, unbounce.com
- Cheetah Mobile Hunts Its Next Prey: Mobile Monetization, adexchanger.com
- How publishers try to build mobile-first cultures, digiday.com
- This might be what the new Google Glass looks like, qz.com
Social Media
- 4 Steps to Turn a Personal Account Into a Pinterest Business Account, blog.tailwindapp.com
- 5 Really Useful Tips On Connecting With Social Media Influencers, www.searchenginepeople.com
- 7 Facebook Mistakes to Avoid Like the Plague, www.jeffbullas.com
- 86,000 Reasons Why Residents of Greater Manchester Need to be on LinkedIn, blog.linkedin.com
- Dick Costolo Says Twitter Is “Legitimately” Searching for a New CEO, blogs.wsj.com
- Five key social media pillars that all charities should embrace, econsultancy.com
- Have You Gotten Your Facebook Privacy Checkup?, www.verticalresponse.com
- How to Win Followers and Influence People: Build Your G+ Following in 3 Steps, www.searchinfluence.com
- How-to Master the Facebook Video Algorithm: 3 Winning Tips, www.reelseo.com
- In battle of the buy buttons, it’s Facebook vs Pinterest, digiday.com
- Instagram could be a $2 billion business next year, qz.com
- Share Button Removed From Google Navigation Bar, Google Operating System
- Social Media for Non-Profits: High-Impact Tips and the Best Free Tools, blog.bufferapp.com
- Social Media Marketing For Boring Industries, www.koozai.com
- Study: Facebook Posts to Brands’ Pages Fall on Deaf Ears, www.adweek.com
- The Top Social Media Challenges in 2015, simplymeasured.com
- These 4 Charts Reveal Facebook’s Strength as a Media Platform, www.socialbakers.com
- Ultimate Guide to Social Media Image Sizes, www.socialmediaexaminer.com
- What are the Best Tools and Resources to Master on Social Media?, simplymeasured.com
- Why “Buy” Buttons Will Pose Big Challenges for Google, Facebook, Pinterest and Twitter, recode.net
Video
- 7 Ways to Use Video to Drive Traffic and Conversions, www.socialmediaexaminer.com
- Acquisitions, Programmatic, Interactive: What’s Next for Video Advertising?, www.thevideoink.com
- Jason Kilar’ Subscription Video Service Vessel Expands To Android, techcrunch.com
- Mobile Video A Growth Engine For Exchanges, But Brands Need More Buying Power, adexchanger.com
- These 5 Steps Will Be the Difference in Your Next Video Campaign, www.adknowledge.com
- You’re shooting video wrong and other lessons from Snapchat, digiday.com
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