Marketing Day: Twitter Mobile Ads, Email Testing & U.S. Smartphone Market Share Report
Amy Gesenhues on July 6, 2015 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Officially Launches Ads Companion For Mobile Campaign Management
New tool, unveiled as a test last week, gives advertisers the ability to monitor and adjust campaigns from Twitter iOS and Android apps. - How To Ignite Innovation in Large Agencies
Change is difficult, but columnist Andrew Ruegger has five ways to help your large agency evolve and cultivate a culture of innovation among your team. - Getting Started With Email Testing
Sometimes a simple testing plan is the smartest way to grow and retain your email subscribers. Columnist Eric Dezendorf offers tips on subject line testing, date/time testing, and more. - Google’s Waze Trials Carpooling Service In Tel Aviv, Israel
According to the Jerusalem Post and Reuters, Google’s Waze is testing a carpool service in Israel. - The Power Of Wi-Fi: Using Mobile To Drive Customer Acquisition And Loyalty
Columnist Allan Haims explores the benefits of in-store Wi-Fi for malls and retailers and how it can significantly boost customer engagement. - Report: Microsoft Mobile OS Share Drops, Will It Be Discontinued?
According to May 2015 comScore data, the iPhone now a 43.5 percent share vs. Android’s 52 percent share.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Bing Ads Introduces More Functionality To Recently Overhauled Home Page Dashboard
- Another Google PLA Test Targets Low-Priced Products
- How To Scale Google My Business Support For Enterprises Like A Boss
- How To Cement Your Local SEO Footprint In Google: 4 Easy Steps
- App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing
- Bing Now Lets You Play Pong In Their Search Results
- Women’s World Cup 2015 Google Logo Celebrates U.S. Win Over Japan
- Independence Day USA Google Logo Reflects Timeless Fourth of July Traditions
- Russian Parliament Approves “Right To Be Forgotten” In Search Engines
- Drop In Bing? Moving To HTTPS (SNI) Would Have Caused It
- Search In Pics: Fun Hats, LEGO Kitchens & Google With Cookie Monster
Online Marketing News From Around The Web:
Analytics
- Analysis Isn’t Cool, www.uxmatters.com
- Marketing Value Metrics: Are Yours Shiny or Profitable?, smallbiztrends.com
- One marketing analytics myth? The perfect KPI, chiefmartec.com
- Share Of Attention: Advertising’s Newest Time-Based Metric, adexchanger.com
- There’s Data in Those Emojis, adage.com
Business Issues
- Reddit In Chaos After Allegedly Firing AMA Coordinator Victoria Taylor, gawker.com
- Our First Gender Diversity Report For SMX, searchmarketingexpo.com
- Speculation abounds around PayPal acquisition rumors, www.retaildive.com
Content Marketing
- 10 Essentials for an Effective Content Marketing Plan, www.martechadvisor.com
- 13 Tools to Automate Your Content Marketing, www.searchenginejournal.com
- 4 Ways Google’s News Lab Will Help You Create Awesome Content, contently.com
- 8 Collaboration Tools to Improve Your Content, www.socialmediaexaminer.com
- Comparing the ROI of Content Marketing and Native Advertising, hbr.org
- Content Marketing Measurement & ROI Tips: 3M & Kraft Foods, www.toprankblog.com
- Content Marketing Performance Checklist, heidicohen.com
- Five Types of Content that are Changing the Digital Marketing Game, www.searchenginejournal.com
- How Commerce-Based Content Drives Clicks and Revenue, www.adweek.com
- Make it Free: Fifty Years of Content Marketing Grateful Dead Style, www.webinknow.com
- See, Think, Do, Care Wining Combo: Content + Marketing + Measurement!, www.kaushik.net
- The State of Content Marketing: Insurance, contently.com
Conversion Optimization
- 22 Important Conversion Tips for Your Business Website, www.semrush.com
- 5 Ways a Penalty Can Dramatically Improve Your Call To Action, www.copyblogger.com
- How and why you should tame the CRO beast, econsultancy.com
- How Fiverr Conquered Conversion with 400+ A/B Tests, unbounce.com
- Marketers Should Protect The Customer Journey, blog.returnpath.com
- Three Ways Brain Science Can Skyrocket Your Conversion Rates, www.marketingprofs.com
Copywriting, Design & Usability
- 6 Ways to Make the Most of Your Site Navigation, www.ducttapemarketing.com
- Back, the Stack, and Authentic Design, www.uxmatters.com
- How Conflict Is Key To Creating Great User Experiences, www.portent.com
- The 3 Most Powerful Heuristics Designers Can Use, uxmag.com
Display & Contextual Advertising
- Marketers not keeping up with shift to contextual coupons, www.mobilecommercedaily.com
- Zipcar Turns To Display Ads To Reach Members, adexchanger.com
Domaining
- ICANN dragged into Gamergate as Whois reform cast as misogynist threat, domainincite.com
- Why Gamble on New gTLD Domains Today?, www.domaininvesting.com
E-Commerce
- 21 ways online retailers can improve customer retention rates, econsultancy.com
- Amazon takes on Black Friday with Prime Day deals, www.zdnet.com
- Are You Ready to Give Your Customers an Omni-Channel Experience?, uxmag.com
- How to Optimize Ecommerce Product Images for Faster Pages, High Conversion, www.practicalecommerce.com
- Online Grocery Shoppers Fill Digital Carts More Frequently, www.emarketer.com
- The Anatomy of a Perfect Checkout Page, vwo.com
- Young consumers know how to get deals online, www.internetretailer.com
Email Marketing
- 14 Tips for Improving Your Responsive Email Design, blog.crazyegg.com
- Basket abandonment emails: why you should be sending them, econsultancy.com
- Customer Onboarding: How Evernote Sends Simple But Useful Emails, blog.getvero.com
- Mobile Remains Tops for Email Opens in the UK, www.emarketer.com
- Steak, Real-Time A/B Testing, and Email Marketing, blog.movableink.com
General Internet Marketing
- 5 Ways Marketers Need to Rethink Their Approach to Sports Partnerships, www.adweek.com
- The 5 Cs of Modern Marketing in an Era of Consumer and Convergence, www.martechadvisor.com
MarTech
- 3 Big Misconceptions Marketers Have About Marketing Automation Platforms, www.martechadvisor.com
- Get the C-Suite on Board w/ Marketing Automation, blog.marketo.com
- Hats Off to Web Advertising. No, Really., www.wsj.com
Mobile/Local Marketing
- 13 Mobile Ad Networks, to Reach Potential Buyers, www.practicalecommerce.com
- 3 Effective Mobile Messaging Techniques Every Marketer Must Leverage, www.martechadvisor.com
- For Discount Retailers, Mobile Moves Onward and Upward, www.emarketer.com
- Mobile screens are kids’ first choice, survey says, www.retaildive.com
- Top Free & Paid Android Apps in the USA, blog.similarweb.com
- Why Mobile Matters Most to Millennials, www.getelastic.com
- What Merchants Need to Know About Apple Pay and Loyalty Apps, streetfightmag.com
Social Media
- 10 Brand Tweets That Prove Shark Week Has Essentially Become a National Holiday, www.adweek.com
- 4 Recommendations (and 1 Calculation) to Improve Social Media Engagement, www.adweek.com
- 4 Tips To Increase Likes On Any Social Platform, www.searchenginepeople.com
- Celebrate your birthday on Twitter, www.Twitter.com
- Facebook Author Meta Tags Make Connections with Readers, smallbiztrends.com
- Facebook for Business Best Practices: Adapt or Die, www.internetmarketingninjas.com
- Facebook Messenger Users: Brace Yourselves for More Animated GIFs, www.adweek.com
- How Perception Became Reality and I Had to Breakup with Google+, www.ryanhanley.com
- How to Build Successful Paid Social Campaigns, www.searchenginejournal.com
- How to Improve Your Facebook Page’s Organic Reach, www.searchenginejournal.com
- How Top Brands Improve Customer Retention on Facebook, www.socialmediaexaminer.com
- Instagram photos are now bigger and better, www.theverge.com
- Marketing Automation for Social Media, Good or Bad Idea?, www.razorsocial.com
- New Facebook Ads Manager: A Complete Guide, www.jonloomer.com
- Remember Facebook’s Rooms app? It just got a big update, thenextweb.com
- The Best Time of Day to Tweet, www.marketingprofs.com
- The Complete Guide To Reddit Ads, www.searchenginepeople.com
- The State of Social Media: 4 Brand Marketers Speak, contentmarketinginstitute.com
- Twitter 101: How To Craft the Perfect Tweet, www.ducttapemarketing.com
- Twitter Ads: The Essentials Of Twitter Reporting, www.socialbro.com
- When to Post to Facebook and Twitter for Maximum Responses, www.adweek.com
- Which Social Media Sites Fit Your Ecommerce Company?, www.practicalecommerce.com
- Why TV networks are now ‘sampling’ shows on Facebook, digiday.com
- Writing the Perfect Facebook Post, www.compukol.com
Video
- Eight examples of effective emotional video content, econsultancy.com
- How Facebook’s New Video Business Stacks Up Against YouTube, recode.net
- The Explosive Growth of Online Video, in 5 Charts, contently.com
- What Video Marketers Can Learn from This Disney Musical, www.reelseo.com
- YouTube Community Development: How to Build a Following With YouTube, www.socialmediaexaminer.com
- YouTube watch time versus views, www.businessinsider.com
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