Marketing Day: Twitter Names CMO, Amazon Prime Reports & More Super Bowl 50 Ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on January 26, 2016 at 4:10 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Facebook Audience Network Opens Up To Mobile Web
Jan 26, 2016 by Ginny Marvin
In a head-on challenge to Google, Facebook advertisers can now access native ad inventory across mobile apps and websites. - Butterfinger Goes #BolderThanBold With Billy Eichner In New Super Bowl 50 Teaser Ad
Jan 26, 2016 by Amy Gesenhues
The 30-second spot is Butterfinger’s second teaser ad since announcing it would be a Super Bowl advertiser more than a month ago. - Cross-Channel Audience Management Is Top Focus For IAB Members In 2016 [Study]
Jan 26, 2016 by Ginny Marvin
New benchmark survey shows executives plan to place greater emphasis on solving cross-channel measurement challenges this year. - AOL Launches Publisher Side Of ONE Platform
Jan 26, 2016 by Barry Levine
For now, simplification means only one account rep and agreement instead of as many as six. Eventually: a single sign-on and integrated dashboard/product line. - Twitter Names Leslie Berland CMO
Jan 26, 2016 by Tamar Weinberg
Former executive Leslie Berland of American Express joins Twitter as its Chief Marketing Officer. - 2 New Reasons That Email Attribution Is Not A Straight Line
Jan 26, 2016 by Chad White
Email marketing is an increasingly difficult channel to track, explains columnist Chad White, which is why marketers need to rethink their approach and look toward new metrics. - The War On Bots: No Time For Doom & Gloom
Jan 26, 2016 by Melody Gambino
On the heels of a bot fraud study from White Opps and the ANA, columnist Melody Gambino takes a look at how to fight back and reduce the impact of fraudsters. - Is Affiliate Marketing A Viable Business Model In 2016?
Jan 26, 2016 by Rae Hoffman
With large publishers like Gawker Media latching onto affiliate marketing, columnist Rae Hoffman discusses what’s ahead for the industry this year and beyond. - Snickers “Happy Birthday” Super Bowl Teaser Ad Reimagines Marilyn Monroe’s Iconic Performance
Jan 26, 2016 by Amy Gesenhues
The new addition to the brand’s “You’re not you when you’re hungry” campaign plays on Monroe’s famous rendition of the “Happy Birthday” song. - Video Ad Platform Videology Adds Ability To Buy Viewable Impressions Verified By Third-Party Vendors
Jan 26, 2016 by Ginny Marvin
Advertisers will be able to forecast and buy a guaranteed number of viewable impressions as measured by third-party vendors at a guaranteed price. - OpenX Aims To Make Guaranteed Buys Truly Programmatic With RTG
Jan 26, 2016 by Ginny Marvin
A new Real-Time Guaranteed marketplace promises to give publishers guaranteed revenue while delivering buyers access to audience targets on premium inventory. - Amazon Prime Membership Grew 35% In US Last Year [Report]
Jan 26, 2016 by Matt McGee
Research firm says there are 54 million Amazon Prime members in the US now. Other recent reports also support strong Prime growth in 2015. - Click-to-Call: 5 Surprising Insights About the Automotive Industry
Jan 26, 2016 by Sponsored Content: Marchex
The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call extensions. - Marketers Can’t Target Ads to Twitter VIPs
Jan 26, 2016 by Tamar Weinberg
Twitter VIPs receive an ad-free experience, making it impossible for marketers to target to them. - Google Offers More Details On Ads In AMP, Set To Launch In Search Next Month
Jan 25, 2016 by Ginny Marvin
With more than 20 ad tech vendors joining the initiative, publishers should be able to support most ad serving scenarios in fast-loading mobile pages at launch. - Super Bowl 50 Advertisers: These Brands Are Ready To Play The Commercial Game
Jan 25, 2016 by Amy Gesenhues
See which brands will be airing ads on the most-watched sports night of the year, along with their campaigns, teaser ads and more. - Merger of Qualia And BlueCava Brings Together Users’ Multiple Devices With What They Want To Buy
Jan 25, 2016 by Barry Levine
The new company says it offers a unique data stack of intent-to-purchase, device mapping, and attribution, along with an ad serving platform.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- AdGooroo Launches Competitive Insights For Local Paid Search
- Google Introduces Candidate Cards In Search For Presidential Election Season
- Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality
- New Google Research: Can The Long Tail Be Covered Without Broad Match?
- Who Invented The Mechanical Television? John Logie Baird Google Doodle Marks TV’s 90th Anniversary
Online Marketing News From Around The Web:
Affiliate Marketing
- “Co-opetition” Comes to Affiliate Marketing, www.practicalecommerce.com
Blogs & Blogging
- 5 Ways to Make Your Blog Content More Clickable, simplymeasured.com
Business Issues
- Twitter’s Nathan Hubbard Will Take Over Interim Media Job Amid Executive Changes, recode.net
- Wikipedia editors revolt, vote “no confidence” in newest board member, Ars Technica
Content Marketing
- 5 Big Content Marketing Myths, www.martechadvisor.com
- 5 Ways to Add Personality to Your Content Marketing, www.toprankblog.com
- 7 Ways Content Audits Can Increase Revenue, www.goinflow.com
- Content Marketing Staffing in Enterprises, www.marketingprofs.com
- How to Use Content That Isn’t Yours, contentmarketinginstitute.com
- The Guardian is now calling native ads ‘paid content’, digiday.com
Conversion Optimization
- Aristotle: The OG of Landing Page Optimization, unbounce.com
Copywriting, Design & Usability
- 8 Ways To Measure Satisfaction (and Improve UX), conversionxl.com
- Guidelines For Designing And Building A Multilingual Website, usabilitygeek.com
- Learn these Basics to Implement Responsive Web Designing, www.martechadvisor.com
- Overcoming the Top Challenges to Creating a Seamless Customer Experience, multichannelmerchant.com
Domaining
- Fox promises dot-brand will be “the next big thing”, domainincite.com
E-Commerce
- 5 Signs of Conversion Leaks on Ecommerce Sites, www.practicalecommerce.com
- Online sales surge just before Christmas, www.internetretailer.com
- The evolution of e-commerce technology puts a premium on flexibility, www.internetretailer.com
Email Marketing
- 5 Free WordPress Plugins for MailChimp to Increase Newsletter Opt-ins, www.wpexplorer.com
- CAN-SPAM 101: A Crash Course in Bulk Email Regulations, www.copyblogger.com
- How To Make Your Audience Fall In Love With You Through Email Marketing, blog.crazyegg.com
- Inbox by Gmail: find answers even faster, gmailblog.blogspot.com
- Your 2016 Email Marketing Planning Calendar, blogs.constantcontact.com
General Internet Marketing
- 5 Insights for Marketing to Millennials, blog.marketo.com
- 9 Unexpected Ways to Ramp Up Marketing Productivity, www.jeffbullas.com
- Intent Marketing: The Life-Changing Magic of Giving People What They Want, www.wordstream.com
- Seven Common Mistakes Marketers Make, www.marketingprofs.com
- Top 10 Ways Marketing Will Be Smarter and More Personalized in 2016, multichannelmerchant.com
Internet Marketing Industry
- Famous Four Media expands into China, www.realwire.com
- Unmetric “Track” Allows Marketing Command Center Teams to Track Brand Competitors on Social Media in Real Time, www.prweb.com
- Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language, www.vidyard.com
MarTech
- 4 Marketing Technology Trends to Expect Outside The US in 2016, www.martechadvisor.com
- Technology Helps to Personalize at Scale, www.emarketer.com
Mobile/Local Marketing
- 65% redeem mobile coupons within five minutes, www.mobilecommercedaily.com
- Aftermath: What You Need to Know About the Mobilegeddon, www.socialmediaexplorer.com
- Does Mobile Marketing Produce Measurable ROI for Small Business?, smallbiztrends.com
- Getting App Store Downloads Shouldn’t Be a Crapshoot, www.usertesting.com
- How international grocery stores drive mcommerce with personalized app shopping, www.mobilecommercedaily.com
- How Users in the UK Engage with Mobile Apps, www.emarketer.com
- Introducing Trip Tips: A new way to plan travel, blog.foursquare.com
- The Quickly Closing Gap between Mobile Websites and Apps, www.martechadvisor.com
- This Deal Will Make It Easier for Brands to Connect With Buyers on All Screens, www.adweek.com
Reputation Management
- The Right Way to Ask for Customer Reviews, www.convinceandconvert.com
Social Media
- 3 Ways to Drive More Leads Using Social Media, myemma.com
- 30 B2B Social Media Tips for 2016, www.komarketingassociates.com
- 5 Steps to Kick Start Your Facebook Ads Campaign, www.clixmarketing.com
- Develop A Business Twitter Account In 10 Minutes A Day, www.searchenginepeople.com
- Emphasis Shifts to Conversions Over Clicks for Facebook Advertisers in Q4 2015, www.adweek.com
- How Facebook Designed A More Expressive Profile Picture, www.fastcodesign.com
- How I Got 1.7 Million Pin Views to My Pinterest Account, blog.kissmetrics.com
- How Social Media Will Affect Customer Engagement in 2016, www.martechadvisor.com
- How to Use Pinterest Analytics to Improve Your Marketing, www.socialmediaexaminer.com
- Peach Just Released An Official Web Version, But Is That Enough To Juice Activity?, techcrunch.com
- Pinterest Is Looking To Tackle “Belonging Uncertainty”, techcrunch.com
- Snapchat’s linked with the NFL to sell big-name brands for a Super Bowl Live Story, digiday.com
- Social Media Campaign – The Rocket Formula Guide, www.razorsocial.com
- Social media engagement proves all publicity is good publicity, www.mobilecommercedaily.com
- Three UK brands making it work on Snapchat, digiday.com
- Twitter Has Stopped Showing Ads to Some VIP Users, recode.net
- Why Hard News Is Thriving on Facebook, contently.com
Video
- How to Train 80,000 People to Use Social Video Effectively, www.convinceandconvert.com
- Transform a view into a donation, youtubecreator.blogspot.com
- Twitter and GoPro Team Up for Periscope Live-Video Streaming, blogs.wsj.com
- Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands, www.reelseo.com
Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author
We're listening.
Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.