Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test
  Aug 31, 2018 by Amy Gesenhues
  The test aimed to surface accounts that people were not engaging with.
• The newest Forrester Wave on social listening platforms expresses disappointment in the category
  Aug 31, 2018 by Barry Levine
  The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise.
• US senator calls on FTC to open new antitrust investigation against Google
  Aug 30, 2018 by Greg Sterling
  Anger at Google on the right and within the administration may tip the balance of opinion toward a new inquiry.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• SurveyMonkey files to go public
  Aug 31, 2018 by Barry Levine
  Though still unprofitable, the online survey platform has annual revenue over $200 million and a large user base.
• The role of SEO in the martech stack: The voice of the customer
  Aug 31, 2018 by Jim Yu
  As brands build and manage their technology suites in an increasingly complex environment, contributor Jim Yu says organic search data increasingly plays a foundational role.

Online Marketing News From Around The Web:

• A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing, Luna Metrics
• Google releases Tink, a simple, cross-platform cryptography library, 9to5Google
• Happy Re-engagement! 5 Messages That Make It Happen, Movableink
• How Building an Offline Community Can Help Your Online Marketing, Hubspot
• How programmatic auctions are creeping into publishers’ commerce links, Digiday
• Improve Your YouTube Targeting with Custom Intent Audiences, Wordstream
• Incorporating Email Personalization in Your ABM Strategy to Boost Engagement, Marketo
• Just 20% of travel planning searches happen exclusively on mobile, survey finds, Mobile Marketer

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Debra Mastaler

Debra Mastaler is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search marketing conference circuit as a speaker and trainer. Debra serves as a judge for the Landy Awards and is the President of Alliance-Link.com. Connect with Debra on Twitter and LinkedIn to stay in touch.