Marketing Day: Twitter’s Mute Feature, Search Vs. Social Traffic & Pinterest Promoted Pins
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets […]
Matt McGee on May 12, 2014 at 4:59 pm | Reading time: 7 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter’s New Mute Feature Means Brand Visibility Is No Sure Thing
Brand visibility on Twitter became a bit murky today. Twitter announced the rollout of a new “mute” feature. It lets Twitter users continue to follow other accounts, but without actually seeing any of the other account’s activity. Not that I’d ever be caught dead following the San Francisco 49ers, but if I did follow them […] - Bad Links According To Bing Is When You Know You’ll Be Getting A Link
10 SEO Myths Reviewed by Microsoft’s Duane Forrester on the Bing Search Blog sent ripples through the SEO community when Duane wrote that if you know you are about to get a link, then you are doing something wrong. Duane specifically wrote: You should never know in advance a link is coming, or where it’s […] - Parse.ly: Search Overtakes Social (Again) As Referral Source For Major Publishers
It’s kinda like a heavyweight fight, only without the really expensive pay-per-view and the sweaty athletes filling your big screen TV. Search and social media are duking it out for supremacy as the top source of referral traffic to some of the biggest publishers on the web. New data from Parse.ly — a content analytics […] - 3 Ways To Scale Your Content Marketing
Content Marketing is all the rage, and deservedly so, as it can help you build your reputation and visibility online. For many publishers, though, the benefits do not come quickly enough. They try a few things, don’t see the immediate benefits, and then they stop. The problem is often that they don’t scale their efforts […] - Pinterest’s Promoted Pins Move Into Paid Test Phase
Whether Pinterest could make a go of its Promoted Pins, the platform’s first ad product that debuted last fall, seemed to be a question of when not if. When has arrived. Today, Pinterest announced today that, while still in testing phase, brands are now paying for Promoted Pins. The dozen or so brands included in the […] - Mozilla Still On Track To Test Sponsored Content On Firefox’s New Tab Page
Over the weekend, confusion broke out about whether Mozilla plans to go through with its decision to test ads on the Firefox new tab page after Firefox VP, Jonathan Nightengale, wrote in a post that Firefox was not going to turn into “a mess of logos sold to the highest bidder; without user control, without […] - Mighty Insight. Inspiring Presentations. Attend Search Engine Land Summit @SMX Advanced
You deliver results daily, but keeping up is a challenge. And you know staying successful means identifying opportunities, implementing new technologies and processes, developing great people, and preparing for the next big thing. Agree? Then Search Engine Land Summit is for you. Invest a day hearing from thought leaders in search and internet marketing addressing […] - Report: 92 Percent Of Pinterest Pins Made By Women
Pinterest has a nearly $4 billion valuation. It would be a very likely Yahoo acquisition candidate but for that huge valuation (and its own potential IPO aspirations). In its roughly four years of existence Pinterest has proven itself to be an extremely valuable social network, driving massive social sharing. It also has shown both its […] - Yahoo Adds Mobile-First Image Rich Ads To Native Lineup
Yahoo, today, announced the availability of new image-driven native ads across Yahoo properties including weather, mail, sports and finance. The ads feature larger images and are now included in Yahoo Gemini, the ad marketplace for Yahoo’s mobile and native ad formats that the company launched in February. With nearly half of Yahoo’s traffic now coming […] - Get To Know: Dana Todd, CMO For Professional Services Company Aftermath
Dana Todd serves as the Chief Marketing Officer for Aftermath, a national biohazard remediation company. Often referred to as a “crime scene cleanup” provider, Aftermath does large-scale dirty work, handling things like industrial accidents, homicides, hoarder cleaning and tear-gas removal. “It’s been quite a departure for me to move away from a long career in […] - 5 Myths About Social Media Marketing
Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed […] - Google Glass’ First Public Retail Effort? A PGA Tournament Sales Booth
Attendees at this weekend’s PGA event in Florida, The Players Championship, had an opportunity to buy Google Glass — the first time Google has sold the device in a public, face-to-face setting. Business Insider first reported the news, thanks to a tweet and photo from tournament attendee Richard Ranick that shows what looks like about […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Google’s Matt Cutts Regrets Not Acting Faster On Paid Links & Content Farms
- Mighty Insight. Inspiring Presentations. Attend Search Engine Land Summit @SMX Advanced
- Official Google Advice On Internationalizing Your Home Page
- Bing Launches On Firefox OS, Does It Matter?
- Wayback Machine Adds 160 Billion Indexed Pages In A Year, Surpasses 400 Billion Indexed Pages
- How To Get A Medical Marijuana Dispensary Into Google Places
- The Marketer Identity Crisis. Where Are The SEOs?
- Dorothy Hodgkin Google Logo Marks The Nobel Prize Winning Biochemist’s 104th Birthday
- Mother’s Day Google Logo Celebrates The Superhero In Every Mom
Online Marketing News From Around The Web:
Analytics
- Introducing Content Grouping in the Behavior Flow, Google Analytics Blog
- Measuring the impact of Google Analytics, smerity.com
- Nielsen, comScore At A Cross-Screen Measurement Crossroads, Ad Exchanger
Blogs & Blogging
- Blogging Didn’t Save My Business. Neither Did Content Marketing., The Sales Lion
- Finding Readers: From Seed to Sequoia – Growing Your Blog One Reader At a Time, ProBlogger
- How to Create a Business Blogging Plan, Social Media Examiner
Business Issues
- Twitter COO Rowghani Sells Part of Stake as Lockup Expires, Bloomberg
- Alibaba Is Not A Threat To US Internet Companies, TechCrunch
Content Marketing
- The 7 Deadly Sins of Content Marketing, Contently
Domaining
- .Club Jumps Into 3rd Place Of The Most Registered New Domain Extensions (New gTLD’s), The Domains
- .Expert Gets Over 1,300 Registrations Just In Early Access Program, The Domains
- A glimpse of what will happen when new TLDs hit their first renewal date?, Domain Name Wire
- DropCatch.com enters the expired domain business with a bang, Domain Name Wire
Ecommerce
- Research: Site Speed Is Hurting Everyone’s Revenue, www.portent.com
- U.S. online retail sales will grow 57% by 2018, Internet Retailer
Email Marketing
- Double-Check Your QA Checklist, Exact Target
- How Do Email Marketing Companies Track Email Opens?, AWeber
Internet Marketing Industry
- Adform Raises $5.5M To Expand Its Rich Media Ad Business In The US, TechCrunch
- Cloudwords Introduces Marketing Globalization Platform for Oracle Eloqua, Market Wired
- Marketers Push Mobile to Number One Priority for 2014, Netbiscuits Study, www.pressebox.com
Mobile/Local Marketing
- Is enthusiasm for mcommerce waning?, Mobile Commerce Daily
- YP Adds Listings and Reputation Management to Product Suite, Screenwerk
Other Items
Social Media
- Facebook Poke is dead, www.theverge.com
- April Instagram Report: A New Superstar Emerges, Social Bakers
- Comcast’s X1 highlights shows buzzing on Twitter, Official Twitter Blog
- Core Audiences: How to Target Facebook Ads Using More Demographics, www.jonloomer.com
- Facebook testing ads shortcuts on News Feed, Inside Facebook
- Selfridges bets on Google+ to spur in-store engagement, Mobile Commerce Daily
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Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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