Marketing Day: Twitter’s New Homepage, Wix.com CMO Interview & EU’s Antitrust Charges Against Google
Amy Gesenhues on April 15, 2015 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Flips Switch On New Homepage For People Who Aren’t Logged In
New page replaces a dead-end sign in experience and aims to give users a taste of what Twitter has to offer. - A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy
CMO Omer Shai shares the vision that drove his brand’s first ever Super Bowl appearance and the multichannel strategy behind it. - Report: Google May Allow First-Party Data Targeting In Search Within The Year
The move would let advertisers target customers in search results using email addresses or other CRM data. - EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android
As expected, the European Commission has filed a “Statement of Objections” against Google. These are formal antitrust charges against the company. - To Speak Millennial, Use Email
Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains. - Key Traits Employers Look For In Upcoming Marketing Stars
Finding the right talent to fill a certain role can be tricky. Columnist Sonny Ganguly explains how to identify candidates who go above and beyond. - Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope
A smart strategy may help propel Periscope to win the live-streaming war — cutting off influences from Meerkat and transferring them to Periscope for a trickle-down effect. - Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It
Fewer teenagers pick Facebook as the top social network according to Piper Jaffray survey. Even so, 47% still use it.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Announcing “The Landy Awards” Presented By Search Engine Land
- EU Antitrust Charges Filed Against Google, Focus On Comparison Shopping Only
- Bing Adds Mobile-Friendly Label To Their Mobile Search Results
- 6 AdWords Optimizations Using Dimensions Reports
- Yandex To Bring Back Links To Their Ranking Algorithm
- Google To Sunset Their Old Version Of Google Maps
- How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House
Online Marketing News From Around The Web:
Affiliate Marketing
- Case Study: Marks & Spencer – Getting the Most Out of Publishers, blog.affiliatewindow.com
Analytics
- How Are Marketers Using Data?, www.emarketer.com
- Marketers Need Insights Artists, Not Data Scientists, adexchanger.com
- Turn Your Data Into Smart Data, www.cmswire.com
- WPP Forms Marketing Analytics Arm to Help Brands Manage Data, www.martechadvisor.com
Blogs & Blogging
- Best Tools and Apps for Travel Bloggers, www.blogherald.com
- How to Make the Most of a Great Blog Post, www.searchenginejournal.com
- How to Write a Blog Post: A Full Breakdown of What We Do, blog.bufferapp.com
Business Issues
- RetailNext Bags $125 Million for International Expansion, Acquisitions, Wall Street Journal
- Yahoo In Talks To Buy Foursquare, techcrunch.com
Content Marketing
- Don’t Panic! Avoid The Content Creation Crunch, heidicohen.com
- Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy, www.toprankblog.com
- How To Create Catchy Headlines, www.koozai.com
- How To Find The Best Content Promotion Opportunities, www.searchenginepeople.com
- How to Write Content That Engages Mobile Readers, contentmarketinginstitute.com
- How We Calculate the ROI of Our Content Marketing, contently.com
- ScribbleLive Acquires Appinions to Create Data-Driven Content Marketing Platform, www.scribblelive.com
- Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System, www.copyblogger.com
- The Difference Between Content Sharing and Content Creation, www.adweek.com
- Using Term Frequency Analysis to Measure Your Content Quality, moz.com
- You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content, pushingsocial.com
Conversion Optimization
- 6 Crazy Landing Page Tactics Worth Risking, blog.crazyegg.com
- A Simple Formula for Writing Super Clickable Button Copy, unbounce.com
- On-Page Optimization Tips to Complement Your Great Content, www.blogherald.com
Copywriting, Design & Usability
- Admiral.com’s excellent customer-focused redesign, econsultancy.com
E-Commerce
- 2015 Black Friday, Cyber Monday Ecommerce Planning Guide, www.practicalecommerce.com
- 5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies, streetfightmag.com
- A new way for Western brands to sell online to Chinese consumers, www.internetretailer.com
- Amazon’s Twitch is gaining ground as an ad platform, digiday.com
- E-commerce platform provider Shopify files for an IPO, www.internetretailer.com
- How retailers can adopt a mobile-first strategy, www.mobilecommercedaily.com
- Midsized e-retailers lead Top 500 growth parade, www.internetretailer.com
- Retailers embrace omnichannel selling but profits are elusive, www.mobilecommercedaily.com
- The subscription e-commerce opportunity, econsultancy.com
- WooCommerce Dominates Global E-Commerce Platforms, Passes 7 Million Downloads, wptavern.com
Email Marketing
- 12 Examples of Next-Gen Emails from Hotels, Cruises, and Airlines, blog.movableink.com
- 4 Bad Email Manners to Avoid, www.martechadvisor.com
- 5 Steps to Grow an Email Audience that Looks Forward to Hearing from You, blogs.constantcontact.com
- Email Marketing to Smartphone Users Challenging, Doable, www.practicalecommerce.com
- Increase Your Open Rate With The Right Preheader Text, blog.returnpath.com
General Internet Marketing
Internet Marketing Industry
- BrightFunnel Unveils Revenue Waterfall™ Analytics, www.brightfunnel.com
- Bee7 and Vserv join forces to solve games monetization challenges in India and Southeast Asia, www.realwire.com
MarTech
- How Hot Is Video Ad Buying and Marketing Technology?, www.thesempost.com
- Marketing Automation Meets Digital Media, adexchanger.com
- Small Businesses Want Marketing-Automation Software, adage.com
- The Role of Permission Marketing in Marketing Automation, www.martechadvisor.com
Mobile/Local Marketing
- What marketers need to know about mobile adoption, digiday.com
- 7 Mobile Marketing Tips for Small Business, smallbiztrends.com
- How Much Longer Until Mobile Native Sees More Action?, www.emarketer.com
- Mobile can influence key decisions in path to purchase, www.mobilecommercedaily.com
- Mobile First or NEVER, thedma.org
- Push Notification Opt-In Rate Drops in 2014, www.adweek.com
- Where Are You? The Beacons Know, www.cmswire.com
Social Media
- “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn, blog.marketo.com
- 4 Advanced Tips to Optimizing Your LinkedIn Company Page, www.verticalresponse.com
- 4 Brands Using Google+ Effectively, www.adweek.com
- 4 Instagram Management Tools to Streamline Your Workflow, www.razorsocial.com
- Adapt Or Die: 7 Reasons Why Social Data IS The Future Of Your Business, www.socialbro.com
- Facebook Ads Split Testing 101, adespresso.com
- Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
- Native And Viewability; Facebook’s Demographic Dominance, adexchanger.com
- Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015, www.emarketer.com
- Starbucks heats up social relationship marketing, www.mobilecommercedaily.com
- The emojification of brand advertising, digiday.com
- Twitter Set To Strike IBM-Style Analytics Deal With NTT Data, TechCrunch
- Who Really Owns Social Selling?, www.convinceandconvert.com
- Why I Publish on LinkedIn: The Power of Storytelling, blog.linkedin.com
- You’ve Got A Friend In Tweet: How To Empower Your Loyalty Scheme On Twitter, www.socialbro.com
Video
- Did You Know You Can Now Embed Facebook Videos?, smallbiztrends.com
- How To Rank Higher Than YouTube, www.zionandzion.com
- Is Facebook Winning the Video Marketing War?, www.jeffbullas.com
- Meerkat or Periscope? How to Broadcast Video Via Mobile, www.socialmediaexaminer.com
- What a YouTube Celeb Pulls In, adage.com
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