Marketing Day: Twitter’s New Homepage, Wix.com CMO Interview & EU’s Antitrust Charges Against Google
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amy Gesenhues on April 15, 2015 at 5:00 pm
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Twitter Flips Switch On New Homepage For People Who Aren’t Logged In
New page replaces a dead-end sign in experience and aims to give users a taste of what Twitter has to offer. - A CMO’s View: How Wix.com’s #ItsThatEasy Super Bowl Campaign Makes Multichannel Marketing Look…Easy
CMO Omer Shai shares the vision that drove his brand’s first ever Super Bowl appearance and the multichannel strategy behind it. - Report: Google May Allow First-Party Data Targeting In Search Within The Year
The move would let advertisers target customers in search results using email addresses or other CRM data. - EU Files Antitrust “Statement Of Objections” Against Google On Shopping Search, Also Targets Android
As expected, the European Commission has filed a “Statement of Objections” against Google. These are formal antitrust charges against the company. - To Speak Millennial, Use Email
Surprisingly, Millennials have a preference in how they want to converse with brands, and it’s not through social media. Columnist Steve Dille explains. - Key Traits Employers Look For In Upcoming Marketing Stars
Finding the right talent to fill a certain role can be tricky. Columnist Sonny Ganguly explains how to identify candidates who go above and beyond. - Report: Twitter Is Trying To Move Celebs Off Of Meerkat & Onto Periscope
A smart strategy may help propel Periscope to win the live-streaming war — cutting off influences from Meerkat and transferring them to Periscope for a trickle-down effect. - Only 14% Of U.S. Teens Say Facebook Is Most Important, But Nearly Half Still Use It
Fewer teenagers pick Facebook as the top social network according to Piper Jaffray survey. Even so, 47% still use it.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Announcing “The Landy Awards” Presented By Search Engine Land
- EU Antitrust Charges Filed Against Google, Focus On Comparison Shopping Only
- Bing Adds Mobile-Friendly Label To Their Mobile Search Results
- 6 AdWords Optimizations Using Dimensions Reports
- Yandex To Bring Back Links To Their Ranking Algorithm
- Google To Sunset Their Old Version Of Google Maps
- How A Long-Standing Google Maps Loophole Let This Man Put Edward Snowden In The White House
Online Marketing News From Around The Web:
Affiliate Marketing
- Case Study: Marks & Spencer – Getting the Most Out of Publishers, blog.affiliatewindow.com
Analytics
- How Are Marketers Using Data?, www.emarketer.com
- Marketers Need Insights Artists, Not Data Scientists, adexchanger.com
- Turn Your Data Into Smart Data, www.cmswire.com
- WPP Forms Marketing Analytics Arm to Help Brands Manage Data, www.martechadvisor.com
Blogs & Blogging
- Best Tools and Apps for Travel Bloggers, www.blogherald.com
- How to Make the Most of a Great Blog Post, www.searchenginejournal.com
- How to Write a Blog Post: A Full Breakdown of What We Do, blog.bufferapp.com
Business Issues
- RetailNext Bags $125 Million for International Expansion, Acquisitions, Wall Street Journal
- Yahoo In Talks To Buy Foursquare, techcrunch.com
Content Marketing
- Don’t Panic! Avoid The Content Creation Crunch, heidicohen.com
- Four Ways CMOs Can Differentiate & Optimize Their Content Marketing Strategy, www.toprankblog.com
- How To Create Catchy Headlines, www.koozai.com
- How To Find The Best Content Promotion Opportunities, www.searchenginepeople.com
- How to Write Content That Engages Mobile Readers, contentmarketinginstitute.com
- How We Calculate the ROI of Our Content Marketing, contently.com
- ScribbleLive Acquires Appinions to Create Data-Driven Content Marketing Platform, www.scribblelive.com
- Solve Your Blank-Page Problem With This Visual, 3-Step Content Creation System, www.copyblogger.com
- The Difference Between Content Sharing and Content Creation, www.adweek.com
- Using Term Frequency Analysis to Measure Your Content Quality, moz.com
- You Don’t Have to Be Seth Godin to Consistently Publish Excellent Content, pushingsocial.com
Conversion Optimization
- 6 Crazy Landing Page Tactics Worth Risking, blog.crazyegg.com
- A Simple Formula for Writing Super Clickable Button Copy, unbounce.com
- On-Page Optimization Tips to Complement Your Great Content, www.blogherald.com
Copywriting, Design & Usability
- Admiral.com’s excellent customer-focused redesign, econsultancy.com
E-Commerce
- 2015 Black Friday, Cyber Monday Ecommerce Planning Guide, www.practicalecommerce.com
- 5 Reasons Retailers Should Implement Dual Mobile Web and App Strategies, streetfightmag.com
- A new way for Western brands to sell online to Chinese consumers, www.internetretailer.com
- Amazon’s Twitch is gaining ground as an ad platform, digiday.com
- E-commerce platform provider Shopify files for an IPO, www.internetretailer.com
- How retailers can adopt a mobile-first strategy, www.mobilecommercedaily.com
- Midsized e-retailers lead Top 500 growth parade, www.internetretailer.com
- Retailers embrace omnichannel selling but profits are elusive, www.mobilecommercedaily.com
- The subscription e-commerce opportunity, econsultancy.com
- WooCommerce Dominates Global E-Commerce Platforms, Passes 7 Million Downloads, wptavern.com
Email Marketing
- 12 Examples of Next-Gen Emails from Hotels, Cruises, and Airlines, blog.movableink.com
- 4 Bad Email Manners to Avoid, www.martechadvisor.com
- 5 Steps to Grow an Email Audience that Looks Forward to Hearing from You, blogs.constantcontact.com
- Email Marketing to Smartphone Users Challenging, Doable, www.practicalecommerce.com
- Increase Your Open Rate With The Right Preheader Text, blog.returnpath.com
General Internet Marketing
Internet Marketing Industry
- BrightFunnel Unveils Revenue Waterfall™ Analytics, www.brightfunnel.com
- Bee7 and Vserv join forces to solve games monetization challenges in India and Southeast Asia, www.realwire.com
MarTech
- How Hot Is Video Ad Buying and Marketing Technology?, www.thesempost.com
- Marketing Automation Meets Digital Media, adexchanger.com
- Small Businesses Want Marketing-Automation Software, adage.com
- The Role of Permission Marketing in Marketing Automation, www.martechadvisor.com
Mobile/Local Marketing
- What marketers need to know about mobile adoption, digiday.com
- 7 Mobile Marketing Tips for Small Business, smallbiztrends.com
- How Much Longer Until Mobile Native Sees More Action?, www.emarketer.com
- Mobile can influence key decisions in path to purchase, www.mobilecommercedaily.com
- Mobile First or NEVER, thedma.org
- Push Notification Opt-In Rate Drops in 2014, www.adweek.com
- Where Are You? The Beacons Know, www.cmswire.com
Social Media
- “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn, blog.marketo.com
- 4 Advanced Tips to Optimizing Your LinkedIn Company Page, www.verticalresponse.com
- 4 Brands Using Google+ Effectively, www.adweek.com
- 4 Instagram Management Tools to Streamline Your Workflow, www.razorsocial.com
- Adapt Or Die: 7 Reasons Why Social Data IS The Future Of Your Business, www.socialbro.com
- Facebook Ads Split Testing 101, adespresso.com
- Getting Ahead of the Facebook Marketing Curve, authoritylabs.com
- Native And Viewability; Facebook’s Demographic Dominance, adexchanger.com
- Social Network Ad Spending to Hit $23.68 Billion Worldwide in 2015, www.emarketer.com
- Starbucks heats up social relationship marketing, www.mobilecommercedaily.com
- The emojification of brand advertising, digiday.com
- Twitter Set To Strike IBM-Style Analytics Deal With NTT Data, TechCrunch
- Who Really Owns Social Selling?, www.convinceandconvert.com
- Why I Publish on LinkedIn: The Power of Storytelling, blog.linkedin.com
- You’ve Got A Friend In Tweet: How To Empower Your Loyalty Scheme On Twitter, www.socialbro.com
Video
- Did You Know You Can Now Embed Facebook Videos?, smallbiztrends.com
- How To Rank Higher Than YouTube, www.zionandzion.com
- Is Facebook Winning the Video Marketing War?, www.jeffbullas.com
- Meerkat or Periscope? How to Broadcast Video Via Mobile, www.socialmediaexaminer.com
- What a YouTube Celeb Pulls In, adage.com
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