Marketing Day: Twitter’s New Profile Page Is Now Available For Everyone
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Twitter’s New Profile Page Is Now Available For Everyone Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take […]
Matt McGee on April 22, 2014 at 4:59 pm | Reading time: 8 minutes
Here’s our daily recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Twitter’s New Profile Page Is Now Available For Everyone
Twitter’s redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the “Take a Look” button in the banner that should appear at the top of your screen. If it doesn’t, this link will take you to a page to get you squared away (and give […] - Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views
Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar’s “Stack” video generated over a million […] - Twitter’s MoPub Will Open Its Native Ad Market For Apps Tomorrow
Twitter continues to go native. Today it announced that its native ad product for mobile apps, in testing since Twitter’s $350 million acquisition of MoPub in December, will be rolled out globally on Wednesday. The product offers app developers the ability to create native ads for their own apps, an ad server to push ad […] - Google Courts App Marketers With New AdWords Features For Search, Display, YouTube
Today, Google announced new efforts to entice app marketers in a livestream event at the AdWords Performance Forum. Google has offered advertising options for app marketers both through AdWords and its mobile ad network AdMob. Now it is aiming to compete more forcefully for app ad dollars and rely on that growing bank of data […] - Researchers Say Online Sales Tax Caused 10% Drop In Amazon Purchases
A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax laws have reduced their spending on Amazon by 10 percent. Bloomberg.com reported on “The Amazon Tax” study which tracked the spending habits of 245,000 households that had spent at least $100 on Amazon during […] - Face-Making Contest Calls Attention To Plight Of Children In Warzones
Here’s a heartwarming campaign for a good cause. To call attention to the strife children experience while growing up in war zones such as Palestine, Right to Pay and War Child Holland — which both teach kids how to cope with their feelings through sports, games and other means — teamed with Amsterdam-based ACHTUNG to […] - Still The One: Facebook Gains Ground As The Leader In Social Logins
When it comes to social logins, Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins — regardless of the industry. Overall Facebook gained 2% on Google+, […] - Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”
While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an “unacceptable” time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites — including Starbucks.com, Engadget.com and […] - Choosing A Media Agency: Look Inside & Hold Up The Mirror
In our industry, we are constantly evaluating the way we choose our vendors and agencies. Increasingly, we are applying the same scrutiny, inspection and even introspection to how we choose our clients. Matches made in heaven are rare and certainly not static. The landscape around us is constantly changing, so keeping the evaluation ongoing and […] - General Mills: You Won’t Lose Your Right To Sue By ‘Liking’ Cheerios
General Mills, which took heavy flak last week for overreaching online terms of service, reverted to previous legal language over the weekend, apologized and assured customers who engage with its brands or products on social media aren’t giving up any legal remedies. In other words, it’s safe to “Like” Cheerios and Chex on Facebook again. […] - Get To Know: Lenovo Vice President and General Manager Ajit Sivadasan
Ajit Sivadasan manages a team spanning 10 countries worldwide, focusing on driving online and digital demand generation and brand campaigns integrated with social media, SEO/SEM, retargeting, advanced segmentation and affiliate marketing strategies. He also spearheads several marketing optimization strategies using advanced analytics and big data concepts. Mr. Sivadasan’s achievements with Lenovo over the past six […] - Report: Facebook Preparing Special Ad Targeting For World Cup
Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
- Search Marketers: Keep Calm, Carry On
- SMX Advanced Early Bird Rates Expire Next Week. Register Now & Save!
- Schema Markup Shows In 36% Of Google Search Results, But Almost No Websites Use It [STUDY]
- Food For Thought About Link Building: Some Tasty Tidbits
- Google’s “Step Inside AdWords” News: Features For App Ads, More UI Tools, No Wild Surprises
- Reigning In Content & SEO — The King & Queen Of Online Marketing
- Rufous Hummingbird & 5 Other Animals Featured In Google Logo Marking Earth Day
- Bing Supports Today’s Boston Marathon By Spotlighting Runners On Its Homepage
Online Marketing News From Around The Web:
Affiliate Marketing
- Segmenting Your Affiliate Base, HasOffers
Analytics
- Alexa Launches Its Web Analytics Service for Digital Marketers and Content Publishers, Business Wire
- Assessing Digital Analytics candidates with more experience, Web Analytics World
- Cross-device Attribution Modeling for eCommerce Retailers, www.roirevolution.com
Blogs & Blogging
- How Do You Create An Effective Blogging Strategy?, Pushing Social
- Kick-Start Your Blog With These Engaging Content Suggestions, ProBlogger
- WordPress Security Tools For Preventing Hacks and Spam, authoritylabs.com
Business Issues
- After Yahoo Ruined Groups, Users Fight To Bring Back Old Version, news.softpedia.com
- Does Google Glass Have An Optics Problem? And Does Google Care?, Forbes
- Exclusive: YouTube Product Head Shishir Mehrotra Likely to Depart — Moving to Advisory Role, recode.net
- LinkedIn Said to Fully Lease Tishman’s San Francisco Tower, Bloomberg
- Nokia to rebrand as Microsoft Mobile, www.thedrum.com
- WhatsApp Passes 500 Million Active Users, The Next Web
Content Marketing
- How To Get 300% More People To Read Your Content, blog.bufferapp.com
- Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us., okdork.com
Conversion Optimization
- Do you really need A/B testing?, SEO Book
- How to Make Your Web Site A Conversions Leader, www.internetmarketingninjas.com
- Top 10 landing page tips to maximize conversions, blog.similarweb.com
Display & Contextual Advertising
- Our Fight Against Fraud, advertising.microsoft.com
Domaining
- Network Solutions patents domain purchasing system, Domain Name Wire
Ecommerce
- How To Make Your Ecommerce Store Sticky, usabilitygeek.com
Email Marketing
- 67 Tools That Will Help You Grow Your Email List, KISS Metrics
- Plain Text or HTML Email: What Gets Delivered In 2014?, AWeber
General Internet Marketing
Internet Marketing Industry
- 2014 Facebook Studio Awards Finalists Revealed, All Facebook
- A New Era With the Same Great Team – Welcome to Marketing Signals, marketingsignals.com
- Cloudwords Adds New Machine Translation Capability, Market Wired
- Conductor’s Director of Research Elected to SEMPO Board of Directors, Market Wired
- Media Storm Signs Exclusive Partnership With Eyeview, Market Wired
- MediaMath Adds Global Scale, Functionality and Analytics to Programmatic Video Offering, PR Newswire
- Subscription Management Now Included in the Nexternal eCommerce Platform, PR Web
- Welcome Dennis Dayman, Chief Privacy and Security Officer, blog.returnpath.com
- Yieldex Launches YieldexDirect, Uniting Direct Ad Sales With Programmatic Buying, Market Wired
Other Items
- U.S. Aims to Defuse Tension Over Control of Internet, Wall Street Journal
- Yahoo Celebrates Earth Day!, Yahoo Policy Blog
Reputation Management
- Behold: The Power of the Perfect Public Comment, biz.yelp.com
- Do Positive Reviews Motivate Consumers?, Mike Blumenthal
Social Media
- 25 Instagram Marketing Tips for Business, Small Business Trends
- 4 Steps to Better Facebook Marketing Results, Crazy Egg
- 5 brand campaigns that bring Pinterest into the real world, Digiday
- 5 Instagram Tools to Better Manage Your Marketing, Social Media Examiner
- A Tour through the New Facebook Ads Manager, www.komarketingassociates.com
- Does The Best ROI Come From Social Media?, tweakyourbiz.com
- Five Commitments For CMOs Who Want To Rock Social Media, Forbes
- How to Win Friends and Influence People (While Sharing Social Content), Copyblogger
- Is referral traffic from Reddit of any value to publishers?, eConsultancy
- Is social media more important for U.S. CEOs than their U.K. counterparts? See for yourself…, Trackur
- New Facebook Desktop Pages Layout Also Offers Page Admins More Customization, All Facebook
- Pinterest: Dos and Don’ts for Ecommerce Merchants, Practical Ecommerce
- Planning Your Social Media Mother’s Day Campaign, Search Engine People
- Tumblr Study: It Has More Social TV Activity Than Twitter, Ad Age
Video
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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