Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Consumers receptive to mobile ads while watching TV, before bed
  Jan 18, 2019 by Robin Kurzer
  Aki Technologies’ survey also found a generational shift in how consumers pay attention to ads.
• 4 building blocks to help your brand’s SEO strategy succeed
  Jan 18, 2019 by Danielle Savin
  Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
• How to make your content more accessible to the visually impaired
  Jan 18, 2019 by Christi Olson
  Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence.

Recent headlines from MarTech Today, our sister site dedicated to marketing technology:

• The ad industry continues its quest toward fewer cookies and more consistent user IDs
  Jan 17, 2019 by Barry Levine
  The IAB Tech Lab’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution.
• 3 types of silos killing your marketing team
  Jan 17, 2019 by Digital Marketing Depot
  Marketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results. But when teams are using disconnected technology, workflows and processes, it can be a struggle to manage day-to-day tasks, much less optimize and streamline how […]
• What is identity resolution?
  Jan 17, 2019 by Robin Kurzer
  What you need to know about how ID resolution works to provide omnichannel insights for personalized, people-based marketing.

Online Marketing News From Around The Web:

• ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video, Digiday
• Expand Your YouTube Ads’ Reach With Custom Intent Audiences, Unbounce
• Give Your LinkedIn Performance a Boost With Group Targeting, Clix Marketing PPC Blog
• Hacked Instagram Influencers Rely on White-Hat Hackers to Get Their Accounts Back, Motherboard
• In-Housing Can Give Creative The Data It Needs To Thrive, AdExchanger
• Lead Generation: Are you optimizing for the wrong metrics?, AdStage
• Should Merchants Consider Voice Commerce (Yet)?, Practical Ecommerce
• Snap CFO’s Exit Said to Follow Request to Board for More Pay, Bloomberg

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.