Marketing Day: All about value props, Quora’s List Match Targeting & Google’s bad ads report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• All about value props: How customer and competitive research should shape your marketing
  Mar 15, 2018 by Sam Welch
  Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects.
• PageFair on IAB consent framework: ‘Violates GDPR’
  Mar 15, 2018 by Barry Levine
  The anti-ad blocking firm, which recently launched a consent-less advertising initiative, reacts to the IAB’s new proposal for how ad tech should handle user consent.
• SRAX readies its BIG platform so users can make money from their data
  Mar 15, 2018 by Barry Levine
  The new service offers data management, transparency and sales and attempts to make users beneficiaries of their own info.
• Quora launches List Match Targeting for reaching audiences based on email lists
  Mar 15, 2018 by Ginny Marvin
  Advertisers can now upload their email lists for audience targeting to Quora just like they can on other platforms.
• With game apps in mind, Google announces Universal App Campaign & AdMob monetization updates
  Mar 15, 2018 by Ginny Marvin
  Video ads in Google Play and more rewarded video ad formats for AdMob are among the updates.
• Google says it removed more than 3.2 billion bad ads in 2017
  Mar 15, 2018 by Amy Gesenhues
  The number of ads Google took down last year for advertising policy violations nearly doubled from 2016, and cryptocurrency ads will soon join the list of forbidden ad types.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

• 6 reasons SMBs should adopt marketing automation early
  Mar 15, 2018 by Nandini Rathi
  Early-stage businesses often mistakenly believe that data-driven insights are for bigger, more well-established players. Contributor Nandini Rathi explains why you should start small & scale up.
• OneTrust adds GDPR consent tool to its suite of compliance products
  Mar 15, 2018 by Robin Kurzer
  The Universal Consent and Preference Management tool helps companies manage consent directly at the points of integration.

Online Marketing News From Around The Web:

• • • 3 examples of email personalization gone wrong, My Emma
    • 5 Simple Steps to Fine-Tune Your Digital Marketing Plan, Convince & Convert
    • Amazon: The Making of a Giant, Wall Street Journal
    • Building Bridges Between Your Online and Offline Data, CMS Wire
    • Consider My Brand: How To Shine Through the Noise, Marketo
    • How to Use a Content Scorecard to Publish Better Blog Posts, Social Media Examiner
    • Introducing the New Secret Sauce Guide to Marketing on LinkedIn, LinkedIn Marketing Blog
    • Is Snapchat losing users and engagement after its big redesign?, Verto Analytics
    • The Secret to ABM Success: A 5-Stage Process, MarketingProfs
    • YouTube didn’t tell Wikipedia about its plans for Wikipedia, The Verge

About The Author

Amy Gesenhues

Amy Gesenhues is a senior editor for Third Door Media, covering the latest news and updates for Marketing Land, Search Engine Land and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.